ITV

Tag: Malaika Arora Khan

  • Colors celebrates new age talent in ‘India’s Got Talent 6’

    Colors celebrates new age talent in ‘India’s Got Talent 6’

    MUMBAI: With a number of adrenalin pumping performances, Colors is back with sixth season of its reality show – India’s Got Talent.

     

    This season, India’s Got Talent will celebrate new age talent like never before and revel in highlighting the quirkiest hunarzaades that reside in the country.

     

    Slated to go on air from 18 April, the show will be aired over the weekend at 9 pm.  Talent gurus Karan Johar, Kirron Kher and Malaika Arora Khan will return for the third consecutive season together. Produced by FremantleMedia, the show will be hosted by Nakuul Mehta and Bharti Singh. The channel believes that talent resides in every individual; it is the multiplier for energy, determination and hard work and Colors provides a platform for people to flaunt their hidden flair.

    The channel has roped in a volley of sponsors including Maruti Suzuki as the presenting sponsor, OLX as the powered by sponsor, whereas Amul Macho, Layyer Wottagirl and Ultratech Cement have come on board as the associate sponsors.

     

    With the Golden Buzzer up for grabs gifting the hunarzaade’s a direct entry into the semi-finals, talent will go beyond the four walls of the studio and explore the outer landscape to showcase newer elements including an ‘underwater’ act, a rustic ‘mela’ setup amongst others to bring out the vivid and vibrant colors of life and create the perfect backdrop for oodles of drama touching unparalleled peaks of entertainment.

     

    Colors programming head Manisha Sharma said, “Our focus, this season, is to highlight the hunarzaades – whose talent have the ability to enthral viewers but who have been largely unacknowledged in their growing years. The talent we have seen are those, which have had the courage to follow their heart and vie for success. Karan Johar, Kirron Kher and Malaika Arora Khan are the three jewels in the India’s Got Talent crown, which have sieved out the best of the best talent over the years, and we are pleased to see them raise the bar this year as well. Be it the Golden Buzzer or just leaving the judges spellbound, this edition of India’s Got Talent will feature new-age and techno talent that will leave viewers awe-struck.”

     

    Judging gets tougher, as talent speaks volumes about itself through acts that go beyond convention as they raise the degree of difficulty to create mind-boggling moments.

     

    Touted as the tough-to-please judge, Johar said, “Talent needs to inspire while creating a certain level of thrill in the mind of the viewer. And of course, any good talent needs to entertain. As a judge, I choose to utilize the India’s Got Talent platform to give performers a creative opinion about the degree of complexity they add to their performances. This is my third year judging this show and I am looking forward to seeing how the participants this year surpass the benchmarks set by those who have rocked the stage in the past. They say talent speaks for itself and I am waiting eagerly to see what the talent has to say this year.”

     

    Kher, who has been the part of the show since its inception six years back, added, “It feels wonderful for having been associated with India’s Got Talent for its entire tenure because there are so many new and exciting elements, which ensure that there is never a dull moment on the sets. It feels like home to me. India’s Got Talent is known to encourage new kinds of talent every time. For me, it is an opportunity to truly understand the real and aspirational India through this show. It is the first-hand connect with the viewers that I enjoy the most about this show. It is going to be yet another exciting season and I am really happy to be back.”

     

    Khan opined, “India’s Got Talent is such a larger than life show that it is a challenge for us as judges because inevitably we are caught in moments where one participant is better than the other. We get to see exceptional performances every year. This season, too, I am looking forward to having some fun with many more such mind blowing acts. Bring it on, India.”

     

    As new age talent takes the forefront, the look of the show will adopt a similar flavor. The techno and grunge feel of the sets will highlight the raw appeal of the hunarzaade adding to the overall viewing proposition. Adding a personal touch to the show, home videos of the contestants showcasing their journey of talent discovery will also be aired. Colors will also have a ‘Khulasa’ segment, which will reveal some personal quirks of the judges.

     

    FremantleMedia MD Anupama Mandloi said, “India’s Got Talent has evolved over the years to become a show that defines talent in its true form. This year, our approach is to focus on talent and their ability to transcend thought boundaries to present the unexpected. With talent and an element of challenge being the spotlight, we are looking forward to defying traditions and welcoming a new wave of talent that will be India’s answer to the world.”

     

    Marketing push

     

    To enhance engagement and involve viewers at every stage of the show, an integrated marketing and digital campaign has been chalked out incorporating multiple mediums including television, mobile and cinema amongst others.

     

    The digital campaign will have a fun-filled ‘Challenge Pappu Campaign’ wherein the character of Pappu will throw challenges at the viewers and in the process bring out some of the most outstanding talents to the fore on social media.

     

    With extensive mobile penetration in smaller towns, the promos of the show will be pushed via MMS across key markets along with YouTube. The show will also be promoted during the Indian Premier League (IPL) through  Starsports.com and Hotstar.

  • Happy New Year: Fast forward please!

    Happy New Year: Fast forward please!

    MUMBAI: When Farah Khan makes a film, she does not carry with her the burden of logic or justification. This is a caper movie and since caper movies can’t be very different from each other, the film has to count on its ensemble cast and how the film is scripted and treated. On this count, the star cast cannot help much.

     

    Shah Rukh Khan does odd jobs,including street fights, for a living. He has an axe to grind with Jackie Shroff who is a big shot in Dubai. His desire for revenge is overwhelming. Shah Rukh’s father, Anupam Kher, was an honest man who specialised in making the world’s most secure safe vaults. He had made one such rare safe for Jackie Shroff who rents it out for safekeeping of diamonds worth crores. The safe opens with a combination of a password and thumb print.

     

    Since Kher made the safe, only his thumb impression and password worked on the safe. He wants Jackie to change it but instead Jackie drugs him and steals diamonds worth crores. Kher is framed, jailed and later commits suicide. It has been eight years since and Shah Rukh is waiting for a chance to get even.

     

    Shah Rukh soon gets a chance to reach not only Dubai but the very hotel where Jackie operates from and where his safe is located. There is a world dance competition in Dubai in the same hotel and it is scheduled during the same period as diamonds worth Rs 300 crore will be kept in the safe while in transit.

     

    Now, Shah Rukh needs to build a team. He gets two people, Sonu Sood and Boman Irani, in his own backyard. They both worked for Kher. Boman is an expert on safes. He finds world’s best hacker in Vivaan Shah and Abhishek Bachchan is the lookalike of Jackie’s son on whose thumb impression now the safe opens. Having found experts in the fields he needs, Shah Rukh now has one problem. None of these five can dance to save their lives and they have to win two local rounds before they qualify to represent India.

     

    For this, they find Deepika Padukone, a bar dancer who agrees to teach them dancing. The required glamour quotient is in. Their dancing does not improve but while VIvaan hacks the online voting for the team, the judges, Vishal Dadlani and Anurag Kashyap, are blackmailed into voting for them and they qualify. However, being chosen does not change the public opinion looking at the welcome they get in Dubai with eggs and rotten tomatoes.

     

    There are minor hitches but finally the day arrives when they commit the heist; it is also the day when the dance final is due.

     

    As mentioned, how different can one caper film be different from another? Not much. Hence one looks forward to what follows. The disappointment starts as soon as you see the censor certificate stating the running time of the film as 179 minutes 50 seconds (this is after eight minute deletion a few days before release). Then, as Shah Rukh goes about building his team, he takes almost one hour. The characters of Boman, Sonu, Vivaan and Abhishek are introduced with demonstrations of how their talents will help towards carrying out the heist. Deepika enters after one hour into the film. Almost all sequences are stretched: Sonu’s fight in the beginning and Shah Rukh’s rooftop fight for instance, feel never-ending.

     

    The film counts on comedy and humour to entertain but save for few occasions, comedy and humour both are childish. The romance is one-sided for almost entire length of the film. The film has three songs with appeal, of which ‘Indiawale…..’ has been overplayed but still liked as it comes at the end as a victory song. Photography is good. Heavy editing was needed. There is not much scope for histrionics. Shah Rukh gets the best lines and most footage and his usual self. However, he is surrounded taller and stronger guys around except Vivaan and that does not please the eye. Deepika has to dance and moisten her eyes on regular basis, which is it. Boman Irani is wasted. Vivaan has a pleasant look with a smiling face and acts well too. It is Abhishek who justifies the funny lines he gets, some good and some PJs. Jackie is fine.

     

    Happy New Year is at an advantage being a solo Diwali release while, on the other hand, it is also at disadvantage because of its length which makes only four shows a day possible. Looking at the response, it will have to make the most of the holiday weekend.

     

    Producer: Gauri Khan.

     

    Director: Farah Khan.

     

    Cast: Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Jackie Shroff, Boman Irani, Sonu Sood. Also in special appearances: Dino Morea, Prabhu Deva, Malaika Arora Khan, Anurag Kashyap, Vishal Dadlani, Sajid Khan, Anupam Kher.

  • Dabur relaunches ‘Thirty Plus’; picks Malaika Arora as brand ambassador

    MUMBAI: Dabur India is relaunching the health rejuvenator and energiser brand, ThirtyPlus.

    It is presenting the brand in a ‘youngeen‘ avatar with Malaika Arora Khan, who has come on board as the new brand ambassador for Thirty Plus.

    The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again, the company said.

    Dabur India category head-OTC business Anil V Kaushal said, “Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load; stress and deadlines lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings. There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energise, rejuvenate, vitalise and strengthen the body to be ready day or night. And he can feel ‘Youngeela‘ again.”

    Dabur Thirty Plus brand is being launched with a new communication – ‘Ho Jaa Youngeela Re!‘. The new campaign, featuring Malaika will go on air shortly.

    The commercial is a concept of a middle aged male protagonist‘s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands – and displays his heroism with youthful energy to impress Malaika in “filmy” style.

  • The Bollywood Project to release in festival circuit in 2012

    The Bollywood Project to release in festival circuit in 2012

    MUMBAI: After four years in the making, Adam Dow and Ruchika Muchhala’s 70-minute documentary The Bollywood Project is set to release on the festival circuit.


    The documentary has been made to explore the other side of the glamorous disguise of the Hindi film industry.


    The film uncovers the stories of four characters working behind the scenes in Mumbai. Their stories are of grit and perseverance as they dream big and change their identities to become a part of Bollywood, posing a powerful indictment of modern Indian society embodied in the world of Bollywood.


    The documentary follows Australian actor Harry Key along with an item dancer, a make-up artist and a union leader.


    Interestingly, each of the characters undergoes an identity transformation as they juggle between the fantasy and reality of dreaming big and becoming a part of Bollywood.


    Neha Dhupia and Malaika Arora Khan make special appearances in the film.
     

  • Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm

    Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm

    MUMBAI: Emami has roped in Tamil star Suriya, Telugu actor Junior NTR and Malaika Arora Khan as the new brand ambassadors for Zandu Balm.

    Said Emami Limited director Mohan Goenka, “We feel consumers will enjoy the film and the campaign will evoke a strong response. We are confident that the ad-film will generate popularity for the brand amongst the generation next consumers adding to its mass appeal as it has already done with the ‘Munni Badnaam‘ song.”
     
    The new advertisement will attempt to reincarnate the hit song from the movie Dabbang, ‘Munni Badnaam‘. The ad will be shot in Tamil and Telugu along with Hindi by Prahlad Kakkar in Mumbai.

    Averred Malaika Arora, “It‘s like déj?vue. I‘m thrilled to be dancing to Zandu balm all over again, it brings back memories. It is a fun song and I am very pleased to be associated with the 100 year old brand Zandu.”
     
    Malaika is endorsing the brand in North India as the brand ambassador. The new advertisement with Malaika, NTR and Suriya is targeted for the regional consumers and will be aired from December last week.

    Emami has also bought all the rights for the ‘Munni Badnaam Song‘ from T-series. The company with this TVC has come up with an evolved strategy to capture and connect with the younger consumers. 
     
    Said Adman Pralhad Kakkar, “With Munni dancing to Zandu balm we will connect with the younger generation and reinforce the brand name once again.”
     

  • Lycra MTV Style Awards slated to kick off 14 October

    Lycra MTV Style Awards slated to kick off 14 October

    MUMBAI: The Lycra MTV Style Awards will be held on 14 October at the MMRDA Bandra Kurla Complex in Mumbai along the theme ‘Celebrating Style’.

    In keeping with the theme, this year’s function will feature an explosion of colour with the year’s chosen designers – Neeta Lulla, Ritu Kumar, JJ Valaya, and Rohit Gandhi-Rahul Khanna presenting their lines and creating exclusive designs for the 4th Lycra MTV Style Awards, while each designer will team up with a music performer, to present a unique fusion of fashion, music and style, informs an official release.

    Additionally, designer Suneet Verma will create a special line for the opening sequence. This will be interspersed with awards being presented to the most stylish people in India across different walks of life.

    Divided into three broad categories – Popular, Technical and Honours, the Lycra MTV Style Awards 2006 will zero in on the most stylish people in fashion, films, sports, television, business, politics and music. The Popular Awards are aimed at recognising the most stylish people in the fields having the broadest popular reach, namely the realms of music, television and films. The Technical Awards, on the other hand will acknowledge the stylish people of the fashion fraternity, including models, designers and fashion photographers. The Honours category is aimed at recognizing and felicitating personalities in business, sports and politics.

    Leading up to the final night of the awards is a comprehensive process that has been instituted this year. An exclusive panel of 25 judges comprising style gurus and divas across like Arjun Rampal, Ashok Salian, Manish Malhotra, Malaika Arora Khan, Mehr Jessia, AD Singh, Prahlad Kakkar and Deepika Govind amongst others will finalise the nominees in the three categories – Popular, Technical and Honours.

    Shortlisted nominees in the Popular category will then be up on-air as well as www.mtvindia.com where viewers can log in, cast their votes and decide the winners. Alternatively, they could SMS ‘Style ____ (option) to 6882 to vote for their favourites. The winners in the Technical and Honors categories will be decided by the panelists, adds the release.

    This year the size of the panel has been broadened to 29 members, instead of eight. Further, taking MTV style concept outside Mumbai, this year Lycra MTV Style Awards extends itself to two more cities – Kolkata and Bangalore. In each of these cities, Lycra MTV Style Awards would recognize and felicitate the ‘Most Stylish Place’ – a place that has a distinct character of its own, a place that has withstood the vagaries of time and last but not least, a place that has been a breeding ground for style and stylish people.

    The Lycra MTV Style Awards 2006 will also be promoted through an extensive campaign running across print, outdoor, on-air, mobile and online via mtvindia.com. Media partners on the event include Red FM, MTV Marie Claire.

    Commenting on the event, MTV Networks India managing director Amit Jain said, “MTV has today become a preferred platform for marketers who want to meaningfully engage and interact with young Indians. With our finger on the pulse of the Indian youth coupled with our thorough understanding of the client brand and an in-house creative powerhouse, we are uniquely placed to offer comprehensive solutions to client needs. And our association with Lycra for the fourth successive year is a testimony of the successful activation of two popular brands.”

    Lycra India Managing Director Satish Khurana said, “We are looking forward to partnering with MTV in our fourth consecutive year of celebrating style, energy and movement, a perfect fit for the LYCRA brand.”