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Tag: Malaika Arora

  • Bollywood Hungama sets the stage for OTT Fest 2025

    Bollywood Hungama sets the stage for OTT Fest 2025

    MUMBAI: Lights, camera, streaming! Bollywood Hungama is all set to roll out the third edition of its OTT India Summit & Entertainment Awards 2025, returning on December 3 and 4 to celebrate India’s booming digital entertainment landscape.

    Fresh off the glittering success of the Style Icons Summit & Awards, which saw A-list stars like Akshay Kumar, Aamir Khan, Shahid Kapoor and Malaika Arora lighting up the red carpet, Hungama Digital Media is shifting gears from couture to content. The OTT India Fest will once again bring together creators, disruptors, and dreamers shaping India’s streaming revolution.

    Hungama Digital Entertainment founder and CEO Neeraj Roy said the aim is to keep pushing the boundaries of what Indian entertainment can be. He noted that with more than 100 originals already under its belt, Hungama continues to champion innovation, authenticity, and cultural relevance.

    From thought-provoking panels to glamour-packed celebrations, the two-day summit promises to blend insight with spectacle, reaffirming Hungama’s place as a trailblazer in India’s entertainment ecosystem.

    As co-founder Suleman Mobhani put it, the initiative isn’t just an event but a movement celebrating influence, individuality and innovation. With creators and brands coming together once again under one spotlight, this December, it’s showtime for India’s OTT power players.

  • Pitch to Get Rich: Where fashion meets big business

    Pitch to Get Rich: Where fashion meets big business

    MUMBAI: India’s fashion scene is getting a glamorous makeover. Jiohotstar is set to premiere Pitch to Get Rich on October 20, a reality series that fuses Hindi cinema’s sparkle with entrepreneurial grit. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund, the show features a Rs 40 crore investment pool aimed at turning creative fashion ideas into thriving businesses.

    Fourteen aspiring founders will compete in a first-of-its-kind format, pitching their fashion ventures while navigating real-world business challenges. Celebrities and industry leaders, including Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, join forces with top business tycoons to mentor, judge, and invest in India’s fashion talent.

    Dharmatic Entertainment CEO Apoorva Mehta said, “Pitch to Get Rich is more than entertainment. It’s a stage for dreamers who want to build, innovate, and shine globally.” Founder of FEF Sanjay Nigam added, “The show champions ‘Make in India’ while inspiring the next generation of fashion entrepreneurs.”

    With homegrown talent in the spotlight, Pitch to Get Rich promises a thrilling mix of style, strategy, and star power, streaming exclusively on Jiohotstar.

  • Realme Hip Hop India Season 2 becomes India’s #1 reality show of 2025

    Realme Hip Hop India Season 2 becomes India’s #1 reality show of 2025

    MUMBAI: Amazon MX Player’s Realme Hip Hop India Season 2 has cemented its place as the country’s biggest unscripted success story of the year. As per Ormax Media’s latest ranking of the Top 50 OTT Originals for H1 2025, the show emerged as India’s most-watched reality series, and the only one to trend for 11 consecutive weeks on Ormax’s weekly list of top OTT web shows.

    Season 2 brought India’s underground hip-hop dance movement into the mainstream with over 25 million unique viewers tuning in to witness raw talent, breakout performances, and deeply personal journeys. The series was anchored by judges Remo D’Souza and Malaika Arora, and amplified with appearances by leading personalities including Rajkummar Rao, Abhishek Bachchan, Raftaar, Sara Ali Khan, Munawar Faruqui, Aditya Roy Kapur, and Rohit Shetty, making it one of the most high-profile reality shows of the year. The finale crowned Shubhankar Gawde as India’s second hip-hop dance champion, capping off a season that redefined youth entertainment.

    Speaking on the show’s success, Karan Bedi, Head, Amazon MX Player, said: ‘Hip Hop India Season 2 stood at the intersection of culture, content, and commerce. It brought a powerful subculture into the mainstream and gave brands a credible, high-engagement platform to connect with young India. The response has been phenomenal both in terms of viewership and brand resonance.’

    The show raised the bar for branded content integrations and co-marketing at scale. Alongside title sponsor Realme, brands like Sprite, Tuborg, Pokémon, Spotify, and SpiceJet joined the movement in highly engaging ways. From innovative in-show integrations, immersive media ads, on-site and social media led gamification, to in-flight co-branding, Pokémon-themed dance acts, Spotify playlist integrations, the show created a high-impact ecosystem where brand narratives blended seamlessly with cultural moments.

    Echoing the sentiment, Amazon MX Player director and head of content, Amogh Dusad added, ‘With Realme Hip Hop India Season 2, we set out to showcase hip-hop not just as a dance form, but as a cultural voice. This season’s response proves that authenticity, when paired with relevance, wins big. We’re proud to see the franchise has become both a fan obsession and a brand magnet.’

  • A fresh twist in Powai as Freshpik spices up Brookfield’s retail mix

    A fresh twist in Powai as Freshpik spices up Brookfield’s retail mix

    MUMBAI: From aisle to style, Powai just got tastier. Brookfield Properties has rolled out the red carpet quite literally for Reliance’s premium gourmet grocery store, Freshpik, now open at Spectra in Downtown Powai. Think artisanal cheeses, global delicacies, and fresh produce and toss in a coffee bar and live culinary counters for good measure.

    It’s not your regular supermarket run. Freshpik’s sleek layout invites shoppers to linger, browse, and indulge in what can only be described as a wellness-forward, sensory delight. With a focus on interactive experiences and conscious consumption, this marks Freshpik’s second store and its very first foray into Mumbai’s eastern suburbs.

    And if that’s not enough star power, wellness icon Malaika Arora added her sparkle to the store’s launch, elevating the glamour quotient and reinforcing the brand’s lifestyle ethos.

    For Brookfield Properties, which manages over 55 million sq. ft. of real estate across India, this is more than just retail therapy. Downtown Powai, already buzzing with workspaces, eateries, and shopping, now has another reason to draw in discerning Mumbaikars.

    With this new addition, Brookfield continues to blend commerce with culture, offering not just places to shop or work, but places to truly live. And for Powai’s residents and visitors? Grocery runs may never be the same again.

  • Pika-boom! Pokémon powers up Realme Hip Hop India Season 2

    Pika-boom! Pokémon powers up Realme Hip Hop India Season 2

    MUMBAI: What happens when street dance meets supercharged nostalgia? A thunderclap of a collab. Amazon MX Player’s Realme Hip Hop India Season 2 just got an electrifying upgrade thanks to a first-of-its-kind collaboration with none other than Pokémon. In a move that’s equal parts nostalgia, pop culture, and pure entertainment, the show brought Pikachu straight to the dance floor, and audiences can’t get enough.

    Already clocking over 20.1 million viewers in just five weeks, the show’s fusion with the Pokémon universe marks a fresh cultural crossover where hip-hop meets pocket monsters. The collab kicked off with a high-voltage dance routine featuring a guest appearance by the iconic Pikachu, whose “moves” lit up the stage (and hearts) in true thunderbolt fashion.

    But that’s not all. The fun went digital too, with a wildly imaginative video blending Pokémon Trading Card Game Pocket with hip-hop choreography starring none other than judge Malaika Arora. The film cleverly reimagines unboxing Pokémon card packs as dance-offs, where every move channels a Pokémon’s unique power, making it a visual and metaphorical dance of discovery.

    “Our collaboration with Pokémon perfectly reflects Amazon MX Player’s commitment to delivering bold, innovative experiences to our audience,” said Amazon MX Player director Aruna Daryanani. “By bringing together the iconic charm of Pokémon with the raw energy of Realme Hip Hop India Season 2, we’re offering viewers a one-of-a-kind cultural mash-up that is unique and memorable. At Amazon MX Player, we constantly strive to break new ground—crafting immersive entertainment and forging meaningful brand partnerships that truly connect with fans and advertisers alike.”

    Sharing her thoughts on being a part of the campaign, Judge Malaika Arora expressed, “There’s something truly magical about the world of Pokémon – the adventure, the action, the joy of discovery. Pair that with the energy of hip hop, and it just clicks. This was such a fun and imaginative concept to shoot, and it really captures how two different worlds can come together to create something unforgettable. I’ve always believed that dance is a powerful form of storytelling, and this one’s for every kid who loves the world of Pokémon and every dancer chasing that stage.”

    “Our goal with this collaboration was to spark imagination and joy, just as Pokémon has done for fans around the world for decades. Partnering with Amazon MX Player on an impactful show like Realme Hip Hop India S2 gave us the perfect canvas to showcase Pokémon’s playful spirit in a new, movement-driven way. The energy, creativity, and passion seen in this campaign aligns perfectly with what our brand stands for. We are excited to take Pokémon as well as Pokémon Trading Card Game Pocket to dance lovers and their loved ones,” shared The Pokémon Company corporate officer Susumu Fukunaga.

    With judge Remo D’Souza also in the hot seat, Realme Hip Hop India Season 2 continues to be a battleground for India’s fiercest dancers, blending underground energy with mainstream swagger. And with brand integrations like Pokémon entering the arena, the show is levelling up in every possible way.

    New episodes drop every Thursday on Amazon MX Player available via the app, Amazon shopping app, Fire TV, and Prime Video. Because when Pikachu meets popping and locking, you don’t want to blink.

  • Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    MUMBAI: Hyderabad’s boldest design house, Kalon Art Jewellery, has turned heads and algorithms alike by teaming up with Bollywood’s first AI sensation, Naisha Bose, for its new “Wildfire” collection. The campaign aptly titled #KalonXNaisha isn’t just jewellery marketing, it’s a cultural spark, fusing digital stardom with avant-garde craftsmanship.

    With this partnership, Kalon becomes the first Indian jewellery brand to appoint an AI muse, placing Naisha Bose among its glittering lineup of real-world icons including Samantha Ruth Prabhu, Malaika Arora, Bhumi Pednekar, and Kalki Koechlin. But this time, the sparkle isn’t just from the stones it’s from the code.

    “With Naisha Bose, we’ve found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Kalon Art Jewellery creative director & founder Samyuktha Vallur. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we’re proud to lead the conversation by embracing AI to connect with the next generation of consumers.”

    The Wildfire collection itself is a fierce expression of raw elegance. Think sculptural cuffs, jagged-edge chokers, and molten gold forms that look more like wearable fire than fine jewellery. The aesthetic is bold, disruptive, and charged with the same unpredictable electricity that Naisha exudes.

    Behind the scenes, the campaign was brought to life by Amazing Indian Stories (AIS), the AI content studio responsible for Naisha’s upcoming feature film. Using generative tech and immersive digital design, AIS crafted a visual story that showcases Kalon’s craftsmanship through the lens of futuristic femininity.

    The team at AIS added, “Kalon Art Jewellery’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”

    As AI weaves itself deeper into fashion and entertainment, collaborations like #KalonXNaisha point to a bold new frontier where creativity, code, and couture collide. With its latest move, Kalon doesn’t just embrace the future, it wears it proudly.

  • Aakash secures direct entry in Hip Hop India season two on Amazon MX

    Aakash secures direct entry in Hip Hop India season two on Amazon MX

    MUMBAI: Aakash, a Swiggy delivery partner, has swapped delivery routes for dance floors, earning a direct spot in Hip Hop India season two on Amazon MX Player. The show, known for showcasing hip-hop talent, returned with Remo D’Souza and Malaika Arora as judges, promising a bigger and better season.

    Aakash’s dance skills first gained attention when he finished as a runner-up in Swiggy Wiggy Talent Hunt season two. Now, his passion has propelled him onto one of India’s most prestigious hip-hop platforms. Skipping the regional auditions, he advanced straight to the final selection, where his high-energy performance to Dance Ka Bhoot wowed the judges.

    Balancing work and responsibilities as the sole breadwinner of his family, Aakash’s journey reflects perseverance and dedication. Swiggy, committed to supporting its delivery partners beyond work, has extended financial aid to help him pursue professional dancing. Proudly wearing his Swiggy T-shirt, he stepped onto the stage, proving that ambition knows no boundaries.

    With Hip Hop India season two now streaming on Amazon MX Player, Aakash’s story is an inspiring testament to how dreams can take flight, no matter where they begin.
     

  • Hip Hop India season two brings bigger battles and bolder moves to the floor

    Hip Hop India season two brings bigger battles and bolder moves to the floor

    MUMBAI: The floor is set, the beats are dropping, and the stage is sizzling, India’s biggest hip-hop showdown is back! Hip Hop India Season two has hit Amazon MX Player, promising a bolder, grittier, and more electrifying dance battle than ever before. With Remo D’Souza and Malaika Arora as judges, the competition is tougher, the performances more jaw-dropping, and the talent pool ready to redefine India’s hip-hop landscape.

    From Shillong’s Afro-dance prodigy Iamonlang Karjana to Mumbai’s freestyle dynamo Oggy, the solo category boasts an electrifying mix of styles. Hectic from Mumbai, Funky Anna from Tamil Nadu, and Hitesh Patel, fresh from Romania and Italy’s Got Talent, are just a few of the dancers set to ignite the stage. With influences ranging from Krump and Tutting to Bhangra and Belly Dance, each contender brings a distinct flavour to the floor.

    The duo category is all about sync, style, and synergy. Snehal & Vaidehi bring an explosive mix of Whacking, Popping, and Afro, while Krish & Aditya Tyagi are set to seamlessly fuse Hip-Hop with Freestyle. Expect jaw-dropping chemistry and gravity-defying coordination as these duos battle it out.

    The group category is packed with powerhouse crews ready to command the dance floor. Mumbai’s Rule Breakers are set to bend the rules of gravity with their B-Boying and Breaking, while The Evokers, with members from Delhi, Lucknow, Goa, Haryana, and Meerut, promise a fusion of Openstyle choreography. Team SA from Siliguri completes the lineup with a dynamic blend of Hip-Hop, House, Locking, and Light Feet.

    This season isn’t just about dance, it’s about passion, storytelling, and pushing the limits. The contenders are not just here to compete; they’re here to make history.

    Streaming for free on Amazon MX Player, Hip Hop India Season 2 is available across mobile, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs. It’s time to turn up the volume and let the battles begin!

  • Malaika Arora joins Skinnovation as brand ambassador for Wonder

    Malaika Arora joins Skinnovation as brand ambassador for Wonder

    MUMBAI: Skinnovation has announced Malaika Arora as the official brand ambassador for Wonder, a globally acclaimed muscle-building and fat-burning device.

    Developed in Spain, Wonder is an advanced, non-invasive body sculpting device designed to enhance core strength and redefine physique with precision and efficiency. Utilising cutting-edge electromagnetic field and neuro-muscular stimulation technology, it targets stubborn fat, tightens skin, and improves muscle definition in just 25-minute sessions. Seamlessly complementing regular fitness routines, Wonder offers a fast, effective solution for achieving a toned and sculpted body.

    With customisable programmes tailored for different body types, pain-free application, and time-efficient sessions, Wonder is revolutionising body transformation.

    Skinnovation Pvt. Ltd. founder & director Kalpesh Gawade stated, “We are delighted to welcome Malaika Arora to the Skinnovation family. Her unwavering dedication to fitness, wellness, and self-care aligns perfectly with Wonder’s vision. This collaboration is more than just a partnership—it is about inspiring individuals to prioritise their health, no matter how busy their lifestyle. With Malaika as our face, we aim to drive one of India’s biggest fitness revolutions.”

    Beyond personal transformation, Wonder also empowers aesthetic dermatologists by providing them with an innovative, results-driven solution to integrate into their practice, further enhancing patient outcomes and business growth.

  • Why athletes & celebrities are ditching regular water for black Alkaline water

    Why athletes & celebrities are ditching regular water for black Alkaline water

    Mumbai: In the world of health and wellness, staying hydrated is paramount, and celebrities are leading the charge with a new trend: black alkaline water. Known for its distinctive colour and unique health benefits, black alkaline water is quickly becoming a staple among top celebrities, including Anil Кароог, Varun Dhawan, Badshah, Malaika Arora, Sara Ali Khan, Kajal Aggarwal, Karan Johar, Trent Boult, Rachin Ravindra, Arshdeep Singh.

    Anil Kapoor during his recent movies’ promotion was spotted with spoke Black Alkaline Water, he said “My fitness, my passion, my quest for more. Black alkaline water from the fighter in me to the fighter in you, trust me it works.”

    Trent Boult, New Zealand’s International cricketer was spotted with Black Alkaline Water and when asked what was in his hand, he said “It’s Black Alkaline Water, in hot weather like this, you need to stay hydrated.”

    Karan Johar, on being asked ‘Do you drink black water?’  He replied- “Sab peete hai mai bhi peeta hu. Healthy hai peena zaruri hai.”  

    Ranvijay Singha said “I moved to black alkaline water some time back and I’ve been extremely happy with it as it is multifunctional and more than just water. Its pH is more than eight which reduces the acid built-up in the body and the minerals flush out the toxins and detoxify the body. Never thought even water can be black in colour.”

    Celebrity Nutritionist Pooja Makhija said “Staying healthy, staying hydrated with boosted immunity is quite the need of the hour. India’s first black alkaline water has 70 essential minerals which are derived from the core of the Earth and all these minerals have high potency, help you detoxify, reduce acidity and stay hydrated for longer duration.”

    Celebrity Nutritionist Yasmin Karachiwala said, “As Evocus is loaded with minerals and high alkalinity, it continuously flushes out toxins from our body and provides detoxification. I started using it 30 days ago and I surely see a difference.”

    This surge in popularity is not just a fleeting fad. Black alkaline water stands out in the crowded beverage market with clinical research backing its benefits. Studies have shown that black alkaline water can enhance hydration and reduce exercise-induced fatigue, it maintains the body’s gut health, and detoxification, making it a perfect fit for the active lifestyles of celebrities.

    The appeal of black alkaline water among celebrities can be attributed to its functional benefits beyond simple hydration. As the demand for functional beverages grows, more individuals are seeking drinks that offer additional health advantages. Black alkaline water fits this demand perfectly, offering a unique composition that supports overall well-being.

    In an era where health and fitness are paramount, the rise of functional beverages is undeniable. Black alkaline water’s unique properties, including its enhanced hydration capabilities and ability to combat fatigue, make it an attractive choice for those committed to maintaining peak physical condition.