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Tag: Malad

  • INOX deploys Dolby Multichannel Amplifiers

    INOX deploys Dolby Multichannel Amplifiers

    MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced that it will be deploying Dolby’s latest and best in class Dolby Multichannel Amplifiers (DMA). In the process, INOX will be the first Indian cinema chain to acquire the versatile DMA.

    The DMA’s are D Class digital amplifiers which have a smaller footprint that can save a lot of rack space and hence real estate, air conditioning and power consumption. Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better than best. These new-generation amplifiers also bring other benefits like ease of connectivity, less cabling, robust design, built-in redundancies for uninterrupted playback, ability to monitor the health of the amplifiers over central NOC, and also the ability to compensate for a failed speaker till replacement, ensuring consistent and high-end experience for patrons what they expect from INOX.

    INOX has been extremely aggressive in pioneering cinema technologies into the country in order to enhance the cinema-viewing experience of its patrons. A testimony INOX’s technology focus is INOX Megaplex, the world’s first cinema with six different cinema viewing formats. Located at Inorbit Mall, Mumbai, INOX Megaplex houses IMAX, Samsung Onyx LED, ScreenX, MX4D and INSIGNIA formats. INOX also offers Laser Projection and Dolby Atmos experience to its patrons.

    INOX Leisure Ltd CEO Alok Tandon said: “Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema-viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy-efficient, cost-efficient and space-efficient. We are proud to pioneer one more technology intervention into the country with this deployment.”  

    Friedrich Deininger, Sr. Director, Cinema Sales, EMEA and India, Dolby Germany GMBH, said that Dolby offers a full range of imaging, content management, and accessibility solutions to give audiences an immersive cinema experience with 700+ Dolby Atmos Screen installed or committed in India and over 700+ Dolby Atmos titles in six Indian languages.

    INOX, amongst India’s largest multiplex chains, offers 146 multiplexes and 614 screens in 68 cities.

  • FAME Cinemas installs Dolny Atmos surround sound at multiplex in Inorbit Mall

    FAME Cinemas installs Dolny Atmos surround sound at multiplex in Inorbit Mall

    MUMBAI: FAME Cinemas is making history by revolutionising the way movies are meant to be heard.

    In order to bring in a whole new dimension and a never-heard-before movie viewing experience exclusively to Mumbai, FAME has installed the Dolby Atmos surround sound at its multiplex in Inorbit Mall, Malad.

    Speaking on the occasion, Fame Cinemas Director, Operations Rajeev Patni said, “We are extremely happy to bring in this latest and the best technology in sound to our guests in Mumbai. The sound projected by Dolby Atmos immensely enhances the movie viewing experience and we take pride to offer it for the first time to our guests in this movie loving city.”

    FAME Cinemas along with INOX Leisure Limited have recently converted all their screens into 2K digital projection systems. The introduction of Dolby Atmos sound is another feather in the cap.

    Dolby Atmos technology creates clearer and more accurately positioned cinema sound.

    The movies which are currently being screened with Dolby Atmos sound at the multiplex in Inorbit Mall are ABCD Any Body Can Dance (3D / Hindi) and Mama (English).

  • Inorbit to up marketing spends by 50% next fiscal

    Inorbit to up marketing spends by 50% next fiscal

    BENGALURU: Taking into account the number of footfalls that multiplex screens bring, Inorbit Malls (India) Pvt. Ltd., plans to add screens at all its properties, including the existing ones that don’t have them.

    The company also plans to up its marketing spends from about Rs 100 million to Rs 150 million next fiscal with the addition of 2 more malls – one each in Bangalore and Baroda respectively. The Bangalore Mall will open on Independence Day – August 15 and the Baroda mall will open by March 2013.

    Inorbit rents out space in its malls on a minimum guarantee plus fair share of revenue model, hence it makes sense for it to increase footfalls in its properties as well as to up the average spends per customer from the current Rs 700 approximately. The company conducts a number of BTL activities to increase consumer interaction in its mall catchment areas.

    “Besides shopping, we want to provide entertainment to the customer at our malls. Even for the new format of smaller shopping centres with around 200,000 square feet such as the one that we are planning in Pune, we are looking at around four screens with seating capacities ranging from 350 to around 150,” said Inorbit CEO Kishore Bathija.

    “In malls such as our first one which was in Malad in Mumbai where we did not have any screens initially, we have put up seven screens. Of the four functioning properties, at present we have seventeen screens working at three of the properties in operation, and have planned 31 screens at all the malls that have been constructed or are under construction,” added Bhatija.

    For the Bangalore and the Baroda properties, Inorbit has planned five screens each. Bathija said that Inorbit was open to tie-ups with cinema chains in the country.

    “To attract the consumer, we have been spending around Rs 20-25 million annually per mall towards print, online, events as well as radio every year on the four malls that we currently have in operation. The spends for the two new malls will be proportionate,” said Inorbit DGM Corporate Communications Nishank Joshi.

    With around 3 million square feet of space, in operation and under construction, Inorbit has about 200 brands and 600 retailers on board at its malls.

    Its creative duties are handled by Mudra and media buying by DDB Mudra.

    Also read:

    Inorbit Mall, Pune is the official ‘On-Ground Mall Activation Partner‘ for Pune Warriors

    ‘Smokey Cigarson‘ on a job hunt at Inorbit Mall!!!