MUMBAI: Though multiple advertising agencies were lauded for their ad campaigns, only a few were able to bag the coveted Gold award at the recently concluded Effie Awards 2015.
MullenLowe Lintas bagged six Gold awards, O&M bagged four, McCann bagged two, BBDO bagged two and Contract Advertising bagged one Gold statuette.
Here’s taking a look at the ‘golden’ ads:
1) Brave N Beautiful – MullenLowe Lintas created ‘Brave and Beautiful’ campaign for Dabur Vatika to salute the women who have defeated cancer. The campaign bagged gold award for consumer products.
2) Delay marriage – This campaign for Fair and Lovely for Hindustan Unilever is created by MullenLowe Lintas. It bagged the gold for best consumer product for cosmetics, toiletries and personal hygiene award.
3) Drinks and Memories – MullenLowe Lintas created the ‘Drinks and Memories’ campaign for client Hector Beverages’ brand PaperBoat. The campaign takes a ride down the river of memories. It bagged two Gold awards for consumer product and David vs. Goliath.
4) Ariel-Share the load – BBDO India created Ariel share the load campaign for Ariel-matic for Procter & Gamble India. It bagged two gold awards for consumer products and integrated advertising campaign. The campaign highlights the fact that though women might be making great leaps in professional life, she will be doing same amount of work in her own house.
5) Truecaller – Take the right call – The campaign was created to make users aware about taking the right calls. Contract Advertising India created this ad for Truecaller company True Software Scandinavia AB. The campaign bagged gold award for Services – Telecom related products.
6) Go solo – The campaign was created by MullenLowe Lintas for Star India’s OTT brand Hotstar. The campaign was about how the audience can watch their shows independently without sharing their remote with anyone.
7) U quit something I quit something – The campaign was created to help India quit smoking. It was created by McCann Worldgroup India for Cipla’s brand Nicotex. It bagged gold award for Healthcare category.
8) End Acid Sale – The campaign was created by Ogilvy & Mather for client and brand Make Love Not Scars. The campaign bagged two gold awards for direct marketing and the Effie for Good. The campaign was about the fight to end acid attack in India.
9) Making women’s heart visible – A campaign by McCann Worldgroup India for Marico’s Safolla bagged the gold award for experimental marketing.
10) A for Anthem – The campaign created by Ogilvy and Mather for The Akansha Foundation bagged the gold award for Effie for Good. The campaign was made to teach the National Anthem’s meaning by song and visuals.
11) Winning back Love Lost – Ogilvy and Mather India created the ad for Titan Raga. It bagged the gold for integrated advertising campaign. The ad shows a woman, who is modern, progressive, confident and passionate.
12) From packaged food packing good – The Tata Tea campaign created by MullenLowe Lintas bagged the best on-going campaign award. In this ad Shah Rukh Khan makes choti shuruaat towards achieving women’s equality.