ITV

Tag: makeover

  • Henkel’s Mr White goes for a makeover

    MUMBAI: Henkel India Limited has relaunched its Mr White detergent powder across the country with an enhanced formulation, a fresh new fragrance and in all-new pack. With the re-launch, the brand is expected to garner segment share of 15 per cent nationally in a span of three months.

    The main objective is to provide real value to the consumer in the mid price segment with a differentiated product offering. The brand relaunch is the result of extensive and continuous research.

     

     
    Extensive consumer research and understanding has gone before finalizing formulation of each of the mix elements. Significant investments have been made to develop the new mix. The brand now promises the “Power of 2- Lime + Blue”. Lime removes stains and provides a fresh and lingering fragrance, while blue gives enhanced brightness. This quality combination would simplify the washing process.
     
     
    The packaging wears a completely new and innovative look. The new pack colors are aligned to the product concept of Lime and Blue with green and blue colors.
     
     
    This re-launch is supported by an ad campaign developed by RK Swamy BBDO, which will be aired on leading television channels across the country. Rajesh Krishnan of Foot-candles Productions has directed the new ad campaign.
    The new Mr White Powder is priced at Rs 39 for the one-kg pack, Rs 20 for the 500 gm pack and the sachets will be available at Re 1.

  • ‘Millionaire’ game show gets a wedding makeover in the US

    MUMBAI: This is a concept that puts a new twist on the game show Who Wants To Be A Millionaire.. The host of the show Meredith Vieira, will be teaming up with US media and services company The Knot for the initiative.

    The special series will see engaged couples playing as a team in the hot seat as they try to win $1 million to help pay for the wedding of their dreams. Couples will be allowed to discuss the questions with each other before agreeing on one final answer. The five-episode series will air next month in syndication.

    Meanwhile, viewers will also have a chance to win a six-day, seven-night trip for two to an exotic resort on the tropical isle of St. Lucia.

    On each episode Vieira will ask a special wedding-themed “sweepstakes” question on-air. To enter the contest, viewers can go to the Knot’s website. Millionaire executive producer, Michael Davies said, “We’ve done successful couple editions before, but nothing like this. We are putting an innovative twist on a proven format.”

    Viera said, “Having been married for 19 years myself, I am fascinated by the idea of seeing couples play as a team on Millionaire. Experts say that the number one item couples argue about is money. The prospect of winning $1 million might just bring out a side to these contestants that their mates have never seen. I think the couples will come out of this experience knowing their mates better than ever before.”

    Each couple that plays during the week will also be given an early wedding gift on behalf of Millionaire The Knot. The gifts will be a complete surprise to the unsuspecting couples and ensures that even if they don’t win $1 million, no one will walk away empty-handed.

    Might this be a marriage related show that has a good chance of success in the Indian context unlike the disaster that was Sony Entertainment’s Kahin Na Kahin Koi Hain? That’s a tough one.

    And speaking of innovations, it remains to be seen as to the kind of innovations Star comes up with when Kaun Banega Crorepati returns to Indian television later this year. Assuming it does of course. KBC – The Return has had more than its fair share of false alarms.

  • Jaya TV attempts total makeover

    Jaya TV attempts total makeover

    MUMBAI: Exactly one month ago to this date, Tamil channel Jaya TV celebrated its fifth anniversary. Now having entered its sixth year, the channel has opted for a complete makeover and the first phase of the campaign was unfolded on 19 September.

    The channel will unveil the second phase of the makeover in October targeting the festival season.

    “The process had started some time back,” offers Jaya TV vice president marketing K Balaswaminathan. “Revamping and re-positioning have always been a part of our strategy. But this time we have attempted a complete makeover covering all the angles. Additions and alterations in the areas of presentation, visuals and graphics have been brought in. The whole aim is to make the look and feel of the channel crisper and more enjoyable.”

    One major property being added to the programming line up as part of the makeover is dubbed Hollywood movies. Jaya TV will telecast dubbed Hollywood blockbusters on Saturdays at 9:30 pm. The ‘opening attraction’ is going to be the movie Deep Rising scheduled for 25 September. The channel has acquired the rights for approximately 50 Hollywood titles including Cliffhanger and Anaconda.

    The channel has now dedicated its Sunday primetime movie slot for fresh movies. According to Balaswaminathan, new movies – not necessarily blockbusters – will be premiered in the channel. The 7 pm – 7:30 pm slot (Monday – Friday) has been given a fresh look by introducing new programmes including talk shows, youth programmes and film-based shows. Another addition to the programming line up is the primetime sitcom Krishna Cottage (Monday – Friday) launched on 20 September.

    In October Jaya TV is launching a reality show hosted by popular South Indian actress Lakshmi. The show will have the actress interacting with people, listening to their problems and offering solutions. Another show in the offing is a game show for the Saturday primetime band. The show will be of one-hour duration.

    Jaya TV is presently airing a gameshow Jackpot, hosted by popular South Indian actress Khushboo. The show which has completed 100 eipsode recently is one of the highest-rated programmes in Jaya TV’s line up.

    The channel is also planning to expand its early morning band. The morning suprabhata will air at 5:00 am instead of the present schedule 5:30 am. At 5:30 the channel will air religious chants. During Navaratri, Jaya TV will telecast Karnatic music at 6 am.

    “Apart from the new programmes, ongoing shows have also been given a fresh look as part of the makeover,” says Balaswaminathan.

    Jaya TV has run an extensive campaign both on-air and off-air to publicise its new look. The outdoor campaign was powered by hoardings and posters deployed in major cities including Chennai, Coimbatore and Madhurai. The channel ran a teaser campaign in newspapers. The first in the teaser series said: !!199, the second: 19.9 and finally the third solved the mystery by giving the makeover date 19.9.2004. The on-air-campaign was launched on 14 September.

    Jaya TV holds a distant second position behind Sun TV in the Tamil television market. Balaswaminathan says the channel has been doing extremely well in the recent times.

    “The channel has completed five years overcoming many a roadblock. We have got more aggressive in the last two and half years and that is showing results now.”

  • Ficci Frames 2004 to undergo makeover

    MUMBAI: The annual Frames convention, in its fourth year in 2004, will have some changes in its format.
    This was announced at the third seminar in the Frames 2004 knowledge series on Saturday. The session dwelt on film finance. A session held last month had dealt with the broadcast sector.
    Ficci’s Sushil Jiwarkar said, ” As the entertainment industry grows and matures, Frames also has to shift gears to reflect changing perspectives of the business. Hence we have initiated the process of pre consultations with industry members to collate their thoughts and viewpoints well in advance.”
    “Our aim is to make Frames 2004 more businesslike and result oriented. At Frames 2004, we have decided to limit the number of sessions to 15 or 16. There will be focussed workshops, company presentations, screening opportunities and the like. The seminar held for each industry segment will be vertically integrated to reflect continuity. We are given to understand that the UK Film Council, which had a major presence in Frames 2003, is negotiating five to six projects for co-production with our industry involving a total amount of 10 million pounds.”
    “We have received suggestions to hold structured financial sessions at Frames 2004. Through this, it is hoped that more such projects will be put in place. This will help new talent to give vent to their creativity.”
    Meanwhile, the Frames 2004 Knowledge Series is aimed at providing theoretical underpinnings of entertainment to an industry which has remained largely unstructured. One point that was raised on Saturday was that India could take advantage of the BPO side of the process of filmmaking. A cameraman here would cost much less than what is available overseas. This could be worth a few billion dollars. It was also suggested that the industry work with specialised sales offices in countries like Germany and UK.
    This way, there could be some projections made about the amount of business one could expect to do in a certain market. This was a response to a complaint that was raised by an audience member who worked for a German film production and distribution company. The company has $30 million to invest in India but has so far not seen any project it feels confident enough to back because business projections are not present.
    In its presentation, KPMG said that technology would unleash a whole new load of distribution streams for content. The industry is ready for a mindset change in terms of how it conducts its business a company representative said. “Aggregation of economies of scale are a crucial driver and this must be recognised by participants for revenue enhancement and cost reduction. Money will come in and the industry must move from an unorganised mechanism to an organised one. The nature of the business needs to be demystified.”
    “When we talk of aggregation, we will see media funds or media banks kind of concept start to happen. Cash entrapment will also happen. It will become easier to see how this business catches its cash. For instance digital distribution formats will change the way films are exhibited. This will allow banks to see how the money is flowing.”
    On the television front, KPMG noted that 82 million households were connected. While there are over 300 channels in operation, the proposed implementation of addressability has the entire industry in a tizzy. Therefore, the future outlook for the industry is uncertain. The forces that are driving change in the film industry included the entry of global players, technology driven piracy, the changing regulatory environment as well as increased interest from corporate fund managers.
    KPMG also noted that the traditional sources for film finance had dried up due to the high number of flops in recent times as well as the exit of several private investors when the economic environment turned sour. The new sources of funding include debt and equity. Projects could seek venture capital as well as international private equity. One of the concerns for equity investors is the scalability of the business model as well as extent of corporatisation not just in form but also in spirit.