ITV

Tag: MakeMyTrip

  • Startup OYO features in LinkedIn’s Top Attractors List

    Startup OYO features in LinkedIn’s Top Attractors List

    MUMBAI: India’s branded network of hotels OYO has become the youngest Indian startup to be included in the LinkedIn Top Attractors list for India in 2016. Ranked at number 16 overall and 6th in the rank of home-grown Indian companies, OYO is the only hospitality company among the 25 companies featured. The list also features biggies such as Amazon, Google and Flipkart.

    Speaking about the achievement, OYO CEO and founder Ritesh Agarwal, CEO said, “We are ecstatic at being recognized as a top attractor by LinkedIn. People and technology form the crux of our operations and this survey along with its methodology represents the best convergence of the two. OYO is a preferred employer on account of being an agent of transformation. In the very short time since our launch, we have driven positive impact in the hospitality sector as well as the experience of lakhs of Indian travellers. The OYO DNA is all about being innovative, agile and responsive. This recognition further validates our belief in our vision of becoming the most-loved hotel brand in the world.”

    The Top Attractors list is the first ranking of its kind to be based entirely on actions of LinkedIn users. According to LinkedIn, the 25 companies featured on the list are the best in India at attracting and keeping top talent. OYO pipped eCommerce companies such as MakeMyTrip and Zomato, and veterans such as Cisco, Reliance and Accenture, that are also featured in the same list.

    Globally, the list featured companies such as Apple, Facebook and Uber. LinkedIn partnered with Censuswide Research to carry out an online survey of 6,266 workers between 18 May and 23 May 2016. The countries surveyed were Australia, Brazil, France, India, UK and USA.

    The list comprises companies where people most eagerly want to land jobs, and stay in them, as determined by 12 metrics that measure online actions taken by LinkedIn’s members. Among those metrics are the number of views and applications per job posting on LinkedIn and other career sites, the number of views of a company’s career page, and employee retention statistics as measured through profile updates.

    In just three years since its inception, OYO says that it has managed to expand its network to include 70,000 rooms in 180 Indian cities, with 2.3 million room-nights booked in the first quarter of 2016. CB Insights has cited OYO as one of the top 50 startups most likely to next reach unicorn status.

    OYO’s vision is to become the world’s most preferred and trusted hotel brand. It is backed by the world’s leading investors including the SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.

    OYO has partnered with IRCTC, Airtel, Samsung, Lenovo, Biotique, Cleartrip, Itzcash, FreeCharge, Mobikwik,  Peppertap and Grofers to deliver a seamless and standardized experience to guests.

  • Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    MUMBAI: A few days back a couple of pictures were leaked on social media about two ads for MakeMyTrip starring Alia Bhatt and Ranveer Singh. The ads#BefikarBookKar – Taxi and #BefikarBookKar – Hotel are finally out. The attempt: to extoll the virtues of the new MakeMyTrip app and encourage travelers to download and use it to book a hotel room. Created by the Publicis Groupe, the ads also unveiled a fresh new look of the Indian travel company. Another TVC is slated to be unveiled in a month.

    Produced by Amit Sharma from Chrome Pictures and shot in Mumbai, the TVCs have been created with pop-culture in mind and made in a cinematic way. The attempt has been to adopt ‘consumer behaviour’ (of what the people do in reality) in the TV spots , and spread the message in an entertaining and memorable way.

    The first TVC features Alia donning a taxi driver’s avatar and Ranveer Singh as a Bengali nerd. Ranveer plays a traveler exiting a railway station and asks a taxi driver (played by Alia) for a hotel nearby. She names a few, and he asks her if there are any other ones she knows. Alia tells him to cough up Rs 500 and then passes him her phone with the Makemytrip app open for him to browse for all the hotels in the area. Ranveer surfs the app, and Alia asks him to return her phone. He cheekily demands his currency note back in exchange for the phone, clearly outsmarting her. The background by Abhishekh Arora, combined with Ranveer’s innocence and Alia’s bindaas witty approach make the TV spot quite endearing.

    In the second commercial, Alia is seen in a totally different getup as a sophisticated hotel receptionist while Ranveer plays a cool flamboyantly dressed not-so cool customer. He asks Alia for a discount which she refuses. Not satisfied with her reply, Ranveer starts negotiating with her and tries to impress her. Another client enters. The receptionist directly gives a 40 per cent discount to the new guest. Shocked, Singh asks for the reason for the difference in the discount rate. The receptionist quirkily replies “aapko ek hi discount, inko make my trip discount”. The TVC cleverly depicts how the Makemytrip application provides its services at an extremely reasonably price with great discounts for its users.

    “Indians normally prefer offline hotel bookings. They reach the place and then start looking for accommodation. Many think that in this way this they can negotiate a reasonable price with the hotel. But the fact is that the MakeMyTrip application gives better deals within one’s budget which does not need any negotiation and is easy,” says Publicis Worldwide-South Asia managing director & chief creative officer Bobby Pawar.

    Both the TV spots shot in Hindi have been dubbed in regional languages like Tamil, Telugu and Kannada.

    With a 360 degree approach, the campaign is being heavily promoted on TV on GECs and news channels radio, social media and other digital platforms. The decibel levels for the ad are going to rise during the IPL.

    “I will be happy to see people booking tickets as well as hotels through the MakeMyTrip app. About our ad, as long as people talk about it and love it, we will be happy. We will see where this ad takes us economically”, concludes Pawar.

  • Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    MUMBAI: A few days back a couple of pictures were leaked on social media about two ads for MakeMyTrip starring Alia Bhatt and Ranveer Singh. The ads#BefikarBookKar – Taxi and #BefikarBookKar – Hotel are finally out. The attempt: to extoll the virtues of the new MakeMyTrip app and encourage travelers to download and use it to book a hotel room. Created by the Publicis Groupe, the ads also unveiled a fresh new look of the Indian travel company. Another TVC is slated to be unveiled in a month.

    Produced by Amit Sharma from Chrome Pictures and shot in Mumbai, the TVCs have been created with pop-culture in mind and made in a cinematic way. The attempt has been to adopt ‘consumer behaviour’ (of what the people do in reality) in the TV spots , and spread the message in an entertaining and memorable way.

    The first TVC features Alia donning a taxi driver’s avatar and Ranveer Singh as a Bengali nerd. Ranveer plays a traveler exiting a railway station and asks a taxi driver (played by Alia) for a hotel nearby. She names a few, and he asks her if there are any other ones she knows. Alia tells him to cough up Rs 500 and then passes him her phone with the Makemytrip app open for him to browse for all the hotels in the area. Ranveer surfs the app, and Alia asks him to return her phone. He cheekily demands his currency note back in exchange for the phone, clearly outsmarting her. The background by Abhishekh Arora, combined with Ranveer’s innocence and Alia’s bindaas witty approach make the TV spot quite endearing.

    In the second commercial, Alia is seen in a totally different getup as a sophisticated hotel receptionist while Ranveer plays a cool flamboyantly dressed not-so cool customer. He asks Alia for a discount which she refuses. Not satisfied with her reply, Ranveer starts negotiating with her and tries to impress her. Another client enters. The receptionist directly gives a 40 per cent discount to the new guest. Shocked, Singh asks for the reason for the difference in the discount rate. The receptionist quirkily replies “aapko ek hi discount, inko make my trip discount”. The TVC cleverly depicts how the Makemytrip application provides its services at an extremely reasonably price with great discounts for its users.

    “Indians normally prefer offline hotel bookings. They reach the place and then start looking for accommodation. Many think that in this way this they can negotiate a reasonable price with the hotel. But the fact is that the MakeMyTrip application gives better deals within one’s budget which does not need any negotiation and is easy,” says Publicis Worldwide-South Asia managing director & chief creative officer Bobby Pawar.

    Both the TV spots shot in Hindi have been dubbed in regional languages like Tamil, Telugu and Kannada.

    With a 360 degree approach, the campaign is being heavily promoted on TV on GECs and news channels radio, social media and other digital platforms. The decibel levels for the ad are going to rise during the IPL.

    “I will be happy to see people booking tickets as well as hotels through the MakeMyTrip app. About our ad, as long as people talk about it and love it, we will be happy. We will see where this ad takes us economically”, concludes Pawar.

  • MakeMyTrip becomes official travel partner for ‘Yeh Jawaani Hai Deewani’

    MakeMyTrip becomes official travel partner for ‘Yeh Jawaani Hai Deewani’

    MUMBAI: Travel company MakeMyTrip has announced its role as the official travel partner of the upcoming Bollywood movie ‘Yeh Jawaani Hai Deewani‘ The launch occasion witnessed the release of a ‘Yeh Jawaani Hai Deewani‘ -centric TVC which highlights the convenience and benefits of online hotel-booking with MakeMyTrip. The TVC will start airing later in this month while the movie is releasing on 31 May.

    MakeMyTrip.com CEO and founder Deep Kalra said, “We are very excited to come on board as the official travel partner of ‘Yeh Jawaani Hai Deewani‘, the most-awaited movie of the year. The movie is a perfect fitment for us as it celebrates travel, fun and friendships. MakeMyTrip is known for making all aspects of Travel easy and fun. Our new product – Last Minute Hotel Deals – offers the convenience of great deals for same-day check-ins to impulse-travelers like Bunny, the character played by Ranbir in the movie. We are confident that our new Online Hotel deals will encourage more customers to book hotels online and on mobile.”

    The new TVC looks to further build on MakeMyTrip‘s brand promise of ‘Hotels Unlimited‘ by showcasing the convenience and value-proposition of ‘widest range of Hotels with Best deals‘. MakeMyTrip also launched its new product Last Minute Hotel Deals targeting both impulse and business travellers. Under these deals, top Hotels and branded properties provide discounted inventory (at least 30% discount) for last-minute bookings on MakeMyTrip.

    Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip site and mobile. Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.

  • MakeMyTrip launches IPL themed television campaign

    BENGALULRU: Indian online travel company, MakeMyTrip has launched an IPL themed television campaign highlighting its hotel services.

    The new TVC campaign is meant to extend MakeMyTrip‘s brand promise from ‘Memories Unlimited‘ to ‘Hotels Unlimited‘, by showcasing the brand‘s strength and value-proposition of ‘widest range of Hotels with Best deals‘, says the company.

    MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under last-minute deals.

    Earlier this month, MakeMyTrip became the principal sponsor of Sunrisers Hyderabad (SH).

    The TVC campaign features SH IPL players Ishaant Sharma, Shikhar Dhawan and Cameron White talking about the trustworthiness of booking hotels on MakeMyTrip. The new commercials are meant to demonstrate the positive effect of a good Hotel experience.

    The ‘Hinglish‘ language TVC has been created by FCB Ulka, produced by MAD Films and directed Abraham Cherian.

    According to the company the 30, 25 and 15 second versions of the ad will be aired in English and Hindi news and entertainment, movies and infotainment channels.

    MakeMyTrip marketing head Manish Kalra said, “We have extended our brand promise to ‘Hotels Unlimited‘ and are very excited about star players from Hyderabad Sunrisers being a part of our latest Television campaign. The campaign is targeted at building greater customer-confidence in booking hotels online. MakeMyTrip offers Money-back guarantee and last-minute hotel deals for same-day Hotel bookings. Together, they will enhance customer confidence while booking hotels online. MakeMyTrip‘s hotel deals are accessible both on the website as well as mobile devices.”

  • MakeMyTrip becomes principal sponsor of Sunrisers Hyderabad

    MUMBAI: MakeMyTrip, India’s leading travel company, has associated with Sunrisers Hyderabad as the ‘Principal Sponsor’ for the team. MakeMyTrip will also launch an innovative and exciting marketing campaign targeted at travelers and IPL fans in April.

    MakeMyTrip will launch a new campaign featuring an extension of the current brand promise. In the 360 degree campaign, MakeMyTrip will showcase the Sunrisers association through a TVC featuring the team’s players – Dale Steyn, Cameron White and Ishant Sharma.

    This will be aired to coincide with the launch of the IPL 2013 season. MakeMyTrip will simultaneously launch BTL and ATL activation through its website, retail stores and social media properties. MakeMyTrip customers and Sunrisers’ Fans can look forward to a Meet & Greet with the players as part of the activation.

    MakeMyTrip.com CEO & Founder Deep Kalra said, “We are delighted to partner with Sunrisers Hyderabad and reach out to millions of IPL fans through this association. The IPL beautifully demonstrates the synergies of the twin passions of Cricket and Travel, with fans following their teams to match-venues across different parts of the country. Together with our customers, we look forward to the IPL excitement and wish our team the very best.”

    Sunrisers Hyderabad CEO K Shanmugam added, “MakeMyTrip has been a pioneer in the category of Online Travel in India, and a harbinger of change. We are confident that they will ably partner us in our journey of reinvention and quest for success. We welcome them to the Sunrisers family and look forward to a successful association.”

  • Tyroo Direct launches its mobile offerings

    Tyroo Direct launches its mobile offerings

    MUMBAI: Tyroo Direct, a performance marketplace, has launched mobile performance product offerings. The mobile performance solutions will enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types- web, tablets and mobile.

    The products have been launched to fulfill advertiser‘s requirement of ensuring presence on devices that are capturing television and PC‘s share of time and optimising the purchase funnel for assisted commerce. Tyroo‘s mobile Portfolio includes: CPL Demand Generation, Wave-Pay Per call to drive assisted commerce, Rapid – Mobile APP Download.

    Tyroo Direct business head Siddharth Puri said, “We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17 per cent y-o-y, the market opportunity is immense and Tyroo Direct is equipped to take the lead.

    “Our mobile performance solutions will enable businesses to scale-up and achieve higher RoI‘s. For instance, Tyroo‘s Click to call is already enabling assisted commerce in India while Rapid is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer.”

    Tyroo Direct has implemented its mobile performance marketing campaign for many advertisers. Advertisers which have been enabled on the marketplace include Snapdeal.com, ICICI Lombard, FutureBazaar.com, Times of India, Star TV, Mydala, Zovi, MakeMyTrip and Tata AIG.

    “We are already driving more than a 1000 calls and possess the capability to drive over 50,000 mobile app downloads across Android, iOS and Feature Phone Operating system every day,” Puri added.

  • MakeMyTrip unveils new tagline ‘Memories Unlimited’

    MakeMyTrip unveils new tagline ‘Memories Unlimited’

    MUMBAI: MakeMyTrip.com, which is an online travel agency, has unveiled a new communication strategy that looks to underline its promise of creating memorable experiences for its customers apart from offering the best holiday packages and deals.

    The new tagline, ‘Memories Unlimited‘ is being integrated in the company‘s logo and will be featured in all future communication initiatives. The launch is being supported by a TVC.

    The campaign captures MakeMyTrip‘s positioning of a complete travel solutions provider offering premium holiday experiences that are unforgettable.

    MakeMyTrip.com CMO Mohit Gupta said, “The central brand proposition for the new brand campaign is aptly captured by our new brand descriptor, ‘Memories Unlimited‘. With this campaign, MakeMyTrip will reinforce its promise to deliver unlimited deals, destinations and holidays that will create unforgettable experiences for our customers. The centre piece of this campaign is our new TV commercial. We have retained the humorous & young tonality that our ads have always carried.”

    The light-hearted TVC‘s plot revolves around a man who has lost his memory and is being coaxed by his family members and doctor to remember something from his past. While he tries to remember his past, all that flashes in his mind are memories of enjoyable trips and holidays he has taken around the world. The man does not recognise his family members but the only name that comes to his mind is – MakeMyTrip.

    Euro RSCG managing partner, chief creative officer Satbir Singh said, “The new campaign builds on MakeMyTrip reputation for best holiday packages at great prices and adds the benefit of wonderful, unforgettable memories”.
     

  • MediaCom wins MakeMyTrip.com media biz

    MediaCom wins MakeMyTrip.com media biz

    MUMBAI: MediaCom has won the Rs 300 million MakeMyTrip.com media business following a multi-agency pitch.

    The business moves from the previous agency Starcom, which had been handling it for the last 5 years. Makemytriop.com is an online travel agency.

    MakeMyTrip.com CMO offline marketing Mohit Gupta said, “After a hugely successful 2010 when MakeMyTrip established its leadership position in India, we are now embarking on an ambitious growth plan for 2011. We aim to focus on our communication strategy as part of our aggressive marketing plans. MediaCom as an agency has displayed great caliber and holds promise in successfully executing our communication strategy. We are glad to be associated with them and are looking forward to a fruitful relationship.”

    MediaCom India COO Debraj Tripathy said, “We are thrilled to begin our association with MakeMyTrip.com. The opportunity to use our skills, to help MMT further their brand and business is immense and we are looking forward to the challenge”.
     
     Adds Vinish Joshi, General Manager, MediaCom Delhi, who led the pitch “We look forward to doing some great work on MakeMyTrip”.