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Tag: MakeMyTrip

  • Star India bags 5 new advertisers for IPL 2018

    Star India bags 5 new advertisers for IPL 2018

    MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

    Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11 are existing names. Speaking on the association Star Sports EVP and head of ad sales Anil Jayaraj said, “Combining the power of television, digital and new-age technology, Star India promises to transform the Vivo IPL 2018 into, perhaps, the most immersive cricket viewing experience the fans have ever seen. The brands that have come on board will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. Advertisers’ interest in Vivo IPL continues to be very high and we are in advanced conversations with a number of other categories and brands which we will close over the next few days.”

    Parle Products category head Mayank Shah said, “We have been investing in IPL over the past few seasons and it has worked very well for us. We believe that this year it will be much bigger and better than before. With six languages and the extra focus on regionalisation, Vivo IPL will help us target consumers across the country in a language that resonates with them.”

    MakeMyTrip group CMO Saujanya Shrivastava feels that April May (the IPL months) are the best for its business. He said, “We are confident that this association will strengthen our position and have a significant positive impact on our business”

    Star India has reimagined the Vivo IPL 2018 and is set to make India’s greatest sporting spectacle more engaging for its fans than ever before with technology at the heart of this experience. The network will broadcast every match live in six different languages across TV and digital. According to the broadcaster, last month’s auction alone drew a viewership of 46.5 million fans on television, six times more than the number that tuned in last year, in addition to digital viewership which was five times more than that recorded last year.

    Also Read :

    Star India bags production rights for IPL 2018

    Star ushers in IPL’s new era with a bang

    IPL 2018 gets a makeover with Star India

  • Amazon Prime offers deals to subscribers

    MUMBAI: Amazon India has announced its first Prime Day to be held on 11 July. Prime members can enjoy 30 hours of deal shopping starting at 6pm on 10 July — and be the first in India to get exclusive access to over 30 exclusive new launches from the country’s top brands.

    Prime Day is an annual event which has expanded to 13 countries this year including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. Amazon India SVP and country head Amit Agarwal said, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection and deals, and much more.”

    India’s first Prime Day

    • Exclusive access to 30 new launches – Prime members will be the first in India to get exclusive access to the latest launches from over 30 major brands like Honor Mobile Phones, IFB, LG, Sharp, ASICS, Rocky S, GAP, Lavie, Louis Philippe, Lego, Delsey and Puma among others.

    • Thousands of Deals – Prime Day gives Prime members 30 hours to shop from great deals across a wide range of categories with new deals being added through the day.

    • Never before seen offers from Amazon Devices – Great deals on the newly launched Amazon Fire TV stick and Kindle

    • 20% Extra Cashback on Amazon Pay – Members topping up their balance starting June 29 will get extra 20% cashback upto Rs. 200/. When members use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience on Amazon.in.

    • Special Offers for every member – All Prime members who shop on Prime Day will get assured offers worth Rs.1100/-from MakeMyTrip, BookMyShow and Swiggy.com. Customers using HDFC Bank debit and credit cards can avail a 15% cashback of upto Rs.2000/ on a minimum purchase of Rs. 5000/

    • Explore Deals you’re into – Find deals organized by most shopped for themes. From gadget gurus to those who are fashion forward – find your deals even faster. Watch, track and shop deals on-the-go with deal alerts on the Amazon App.

    Prime Day will start early on Amazon Prime Video with a stream-fest from 5 – 10th July. Six latest Indian and International blockbusters will be launched over six days, starting July 5th. July 10th marks the premiere of India’s first Amazon Original, the thrilling Inside Edge.

  • Times Internet appoints Rattan Chugh & Vivek Pandey in leadership roles

    MUMBAI: Looking to further consolidate its position as India’s leading digital product company, Times Internet, today, announced the addition of two experienced and proven corporate leaders to their senior management team. Rattan Chugh comes in as the new chief people’s officer from Standard Chartered, while Vivek Pandey joins in from the Tata Group as the vice president of growth and analytics.

    Rattan Chugh, who earlier held the role of executive vice president & head of Global HR Shared Services at Standard Chartered Bank, has over 25 years of experience with diverse companies ranging from leading multinationals to startups. He will be at the forefront of the people strategy at Times Internet. The former Country Head for Fidelity Investments in India, also founded Cornerstone Portfolio Services.

    Vivek Pandey, a published author of books and research papers, has held leadership positions across marketing, business, analytics and product development in large corporates like Tata group, Times Group and MakeMyTrip. Vivek will be responsible for Growth marketing and analytics functions for the company.

    Times Internet CEO Gautam Sinha said, “At this critical juncture in our trajectory, where we are set out to make Times Internet stronger than ever before.”

    “Rattan’s career journey and aspirations are in complete alignment with the vision that we have for Times Internet. It is this alignment of purpose and perspective, that gives us the confidence in his anchoring of the most important aspect of our strategy – our People.”

    “Vivek’s experience in leadership positions across marketing, business, analytics and product development will be of immense benefit for Times Internet. With Times’ resources and their proven ability to lead, we are well positioned to continue to lead this digital revolution in India.”

  • Joy Mohanty to head creative for Lowe Lintas, North & East

    Joy Mohanty to head creative for Lowe Lintas, North & East

    MUMBAI: Lowe Lintas has appointed Joy Mohanty as regional president – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to CCO Arun Iyer.

    In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

    Prior to Publicis Capital, Joy was with Contract Advertising as Creative Director. Preceding that he worked as Creative Director, Enterprise Nexus and was also at Leo Burnett as Associate Creative Director. He handled brands like LML Motorcycles, Opel Corsa, Chevrolet Optra, 8PM Whisky, Thums Up, Limca, Maaza, Dabur Chyawanprash, Somany Tiles, Dabur Honey, Escotel Mobile, etc.

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

  • Joy Mohanty to head creative for Lowe Lintas, North & East

    Joy Mohanty to head creative for Lowe Lintas, North & East

    MUMBAI: Lowe Lintas has appointed Joy Mohanty as regional president – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to CCO Arun Iyer.

    In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

    Prior to Publicis Capital, Joy was with Contract Advertising as Creative Director. Preceding that he worked as Creative Director, Enterprise Nexus and was also at Leo Burnett as Associate Creative Director. He handled brands like LML Motorcycles, Opel Corsa, Chevrolet Optra, 8PM Whisky, Thums Up, Limca, Maaza, Dabur Chyawanprash, Somany Tiles, Dabur Honey, Escotel Mobile, etc.

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

  • NDTV presents its first ever Unicorn start-up awards 2016

    NDTV presents its first ever Unicorn start-up awards 2016

    MUMBAI: The world of start-ups is bursting at the seams and India is becoming the start-up capital of the world. NDTV’s series Unicorn — Chasing the start-up dream has been leading the charge in discovering the next big idea from India’s belly which can be the next billion-dollar valued start-up.

    Carrying forward this anticipation NDTV presents the first ever Unicorn Start-up Awards in association with Vestige and Indigo Nation to honour those who have astonished the market with simple ideas and some great execution. The awards will witness some of the biggest mentors and venture capitalists from the start up space in attendance, including Deep Kalra, Founder and CEO, MakeMyTrip, and Sandeep Aggarwal, Founder, Shopclues & Droom.

    The awards will recognise the most credible dream-chasers who are going to change the way India does business with a stellar jury panel including R Chandrashekhar, President, NASSCOM, Suchi Mukherjee, Founder and CEO, Limeroad, and Raman Roy, a seasoned investor, to name a few.

    Start-ups like Grofers, Oyo Rooms, Ola, FlipKart and Shopclues will compete for coveted titles. NDTV has tied up with NASSCOM 10,000 Startups, as knowledge partner for the awards, and with Tracxn, a start-up intelligence and market research platform, as research partner.

    The exciting evening will be hosted by the glamorous Mandira Bedi, tech guru Rajiv Makhni and Vikram Chandra, Group CEO, NDTV.

    Vikram Chandra, Group CEO, NDTV is all geared up for the first innings of these awards. “We have entered a new business era of start-ups, and it could transform India. NDTV too has expanded its wings in the e-commerce arena and we are growing rapidly. The Unicorn Start-Up Awards is our attempt to honour the unique ideas which have made a mark. From here on, we expect the awards to get bigger and better, and to be the benchmark for entrepreneur recognition.”

    Rajiv Makhni, MD Technology, who is the brainchild behind these awards said, “From nascent ideas cooked up in a warehouse to booming ventures that are eating up market share and attracting consumers at breakneck speed, NDTV Unicorn Start-Up Awards will lift the iron curtain off them all. This is the highest form of recognition for those that have blazed a trail of their own. This is the start-ups’ moment to shine and occupy centre-stage on a prestigious platform like NDTV.”

    The awards will be presented and the webcast will be live on ground on July 29th at the Taj Palace, New Delhi, 7 pm onwards.

    • Bootstrapped start-up of the year – this category will award start-ups that are bootstrapped all the way and have made notable progress without external funding or support and own nothing outside of their start-up.
    • New Kid on the Block– this category will award the start-up that has an exceptional idea and is now attempting to scale up into a business. It should be an original idea with the potential to disrupt the market.
    • Dream-chaser of the year– this category will award the start-up that has a concrete plan and is now scaling up through funding.
    • Woman Entrepreneur of the year– this category will recognise a start-up helmed by a woman entrepreneur which has disrupted the market.
    • Health start-up of the year– this category includes health start-ups across wellness and fitness and more that have made an impact.
    • Unicorn of the Year– this category will be awarded to the billion-dollar start-up, or Unicorns that has shown highest year-on-year growth in the financial year gone by.
    • Start-up of the future– this category will award the start-up that has the ability to be the next big thing and has a fantastic idea at its core and is looking at establishing itself in a developing market.
    •  Global Start-up of the Year– this category will award an international start-up that has revolutionised its segment and has shown remarkable growth in the last financial year.
    •  Start-up mentor of the year–  this category will recognise an investor, a big shark, an incubator, which has funded start-ups. This individual or venture capital firm will be awarded for great investment acumen and success rate.
    •  Good Samaritan of the year– this category will award start-ups that are making a social impact through their idea.
    •  People’s Start-up of the Year: this will be the only category thrown open to public voting through a microsite and will not be part of the jury’s decision-making process. This convenience start-up will be awarded for pleasing consumers through great service, marketing, and brand retention.
    •  Start-up Person of the Year– this category will award and recognise Indian personalities who have played an important role in shaping India’s start-up sector. He or she could be a government representative, a leading investor, a Unicorn founder.
    •  Brand Ambassador of the Year– this category will award the person who has upheld his/her responsibilities as a start- up brand ambassador and is a true start up evangelist!

     

  • NDTV presents its first ever Unicorn start-up awards 2016

    NDTV presents its first ever Unicorn start-up awards 2016

    MUMBAI: The world of start-ups is bursting at the seams and India is becoming the start-up capital of the world. NDTV’s series Unicorn — Chasing the start-up dream has been leading the charge in discovering the next big idea from India’s belly which can be the next billion-dollar valued start-up.

    Carrying forward this anticipation NDTV presents the first ever Unicorn Start-up Awards in association with Vestige and Indigo Nation to honour those who have astonished the market with simple ideas and some great execution. The awards will witness some of the biggest mentors and venture capitalists from the start up space in attendance, including Deep Kalra, Founder and CEO, MakeMyTrip, and Sandeep Aggarwal, Founder, Shopclues & Droom.

    The awards will recognise the most credible dream-chasers who are going to change the way India does business with a stellar jury panel including R Chandrashekhar, President, NASSCOM, Suchi Mukherjee, Founder and CEO, Limeroad, and Raman Roy, a seasoned investor, to name a few.

    Start-ups like Grofers, Oyo Rooms, Ola, FlipKart and Shopclues will compete for coveted titles. NDTV has tied up with NASSCOM 10,000 Startups, as knowledge partner for the awards, and with Tracxn, a start-up intelligence and market research platform, as research partner.

    The exciting evening will be hosted by the glamorous Mandira Bedi, tech guru Rajiv Makhni and Vikram Chandra, Group CEO, NDTV.

    Vikram Chandra, Group CEO, NDTV is all geared up for the first innings of these awards. “We have entered a new business era of start-ups, and it could transform India. NDTV too has expanded its wings in the e-commerce arena and we are growing rapidly. The Unicorn Start-Up Awards is our attempt to honour the unique ideas which have made a mark. From here on, we expect the awards to get bigger and better, and to be the benchmark for entrepreneur recognition.”

    Rajiv Makhni, MD Technology, who is the brainchild behind these awards said, “From nascent ideas cooked up in a warehouse to booming ventures that are eating up market share and attracting consumers at breakneck speed, NDTV Unicorn Start-Up Awards will lift the iron curtain off them all. This is the highest form of recognition for those that have blazed a trail of their own. This is the start-ups’ moment to shine and occupy centre-stage on a prestigious platform like NDTV.”

    The awards will be presented and the webcast will be live on ground on July 29th at the Taj Palace, New Delhi, 7 pm onwards.

    • Bootstrapped start-up of the year – this category will award start-ups that are bootstrapped all the way and have made notable progress without external funding or support and own nothing outside of their start-up.
    • New Kid on the Block– this category will award the start-up that has an exceptional idea and is now attempting to scale up into a business. It should be an original idea with the potential to disrupt the market.
    • Dream-chaser of the year– this category will award the start-up that has a concrete plan and is now scaling up through funding.
    • Woman Entrepreneur of the year– this category will recognise a start-up helmed by a woman entrepreneur which has disrupted the market.
    • Health start-up of the year– this category includes health start-ups across wellness and fitness and more that have made an impact.
    • Unicorn of the Year– this category will be awarded to the billion-dollar start-up, or Unicorns that has shown highest year-on-year growth in the financial year gone by.
    • Start-up of the future– this category will award the start-up that has the ability to be the next big thing and has a fantastic idea at its core and is looking at establishing itself in a developing market.
    •  Global Start-up of the Year– this category will award an international start-up that has revolutionised its segment and has shown remarkable growth in the last financial year.
    •  Start-up mentor of the year–  this category will recognise an investor, a big shark, an incubator, which has funded start-ups. This individual or venture capital firm will be awarded for great investment acumen and success rate.
    •  Good Samaritan of the year– this category will award start-ups that are making a social impact through their idea.
    •  People’s Start-up of the Year: this will be the only category thrown open to public voting through a microsite and will not be part of the jury’s decision-making process. This convenience start-up will be awarded for pleasing consumers through great service, marketing, and brand retention.
    •  Start-up Person of the Year– this category will award and recognise Indian personalities who have played an important role in shaping India’s start-up sector. He or she could be a government representative, a leading investor, a Unicorn founder.
    •  Brand Ambassador of the Year– this category will award the person who has upheld his/her responsibilities as a start- up brand ambassador and is a true start up evangelist!

     

  • Startup OYO features in LinkedIn’s Top Attractors List

    Startup OYO features in LinkedIn’s Top Attractors List

    MUMBAI: India’s branded network of hotels OYO has become the youngest Indian startup to be included in the LinkedIn Top Attractors list for India in 2016. Ranked at number 16 overall and 6th in the rank of home-grown Indian companies, OYO is the only hospitality company among the 25 companies featured. The list also features biggies such as Amazon, Google and Flipkart.

    Speaking about the achievement, OYO CEO and founder Ritesh Agarwal, CEO said, “We are ecstatic at being recognized as a top attractor by LinkedIn. People and technology form the crux of our operations and this survey along with its methodology represents the best convergence of the two. OYO is a preferred employer on account of being an agent of transformation. In the very short time since our launch, we have driven positive impact in the hospitality sector as well as the experience of lakhs of Indian travellers. The OYO DNA is all about being innovative, agile and responsive. This recognition further validates our belief in our vision of becoming the most-loved hotel brand in the world.”

    The Top Attractors list is the first ranking of its kind to be based entirely on actions of LinkedIn users. According to LinkedIn, the 25 companies featured on the list are the best in India at attracting and keeping top talent. OYO pipped eCommerce companies such as MakeMyTrip and Zomato, and veterans such as Cisco, Reliance and Accenture, that are also featured in the same list.

    Globally, the list featured companies such as Apple, Facebook and Uber. LinkedIn partnered with Censuswide Research to carry out an online survey of 6,266 workers between 18 May and 23 May 2016. The countries surveyed were Australia, Brazil, France, India, UK and USA.

    The list comprises companies where people most eagerly want to land jobs, and stay in them, as determined by 12 metrics that measure online actions taken by LinkedIn’s members. Among those metrics are the number of views and applications per job posting on LinkedIn and other career sites, the number of views of a company’s career page, and employee retention statistics as measured through profile updates.

    In just three years since its inception, OYO says that it has managed to expand its network to include 70,000 rooms in 180 Indian cities, with 2.3 million room-nights booked in the first quarter of 2016. CB Insights has cited OYO as one of the top 50 startups most likely to next reach unicorn status.

    OYO’s vision is to become the world’s most preferred and trusted hotel brand. It is backed by the world’s leading investors including the SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.

    OYO has partnered with IRCTC, Airtel, Samsung, Lenovo, Biotique, Cleartrip, Itzcash, FreeCharge, Mobikwik,  Peppertap and Grofers to deliver a seamless and standardized experience to guests.