ITV

Tag: Makarsankranti

  • Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

    Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

    MUMBAI: The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars. The most endearing part of the train is the ladies compartment which is as colorful and as boisterous as the women commuters. From Birthdays to Anniversaries to Bachelorettes and respective festivals get celebrated in these compartments. The ‘train friends’ form ‘train groups’ and eventually graduate to being an integral part of each other’s lives. As an ode to this bond of train friendship, Sony Entertainment Television recently launched the show – Ladies Special, that boasts of an engaging narrative that weaves three stories of hope, friendship, aspiration and womanhood, the show will redefine the audience’s outlook towards life. Keeping up the spirit of celebrations, the channel had a colorful surprise stored in for the commuters on the very first festival of 2019!

    On the occasion of Makarsankranti, the channel engaged in social festivities across the Ladies coaches in 40 trains on Western Railway. The Ladies coaches were bedecked with kite-shaped creatives that highlighted festive wishes from the three characters – Meghna, Bindu and Prarthna.

    WhatsApp Image 2019-01-15 at 7.25.56 PM (1)Furthermore, the promoters handed out branded pocket calendars to all the commuters that have important dates marked out as per the panchang. The activity garnered support from the radio stations as well with the RJs keeping Mumbaikars well informed about the activity. LIVE call ins were also facilitated by the OB jocks who went on-ground and travelled with the commuters capturing their sentiments and excitement with this activity.

    Social media was abuzz with passengers reacting to the activation by immediately tagging the show with their pictures on social media thanking SET for bringing some colour and joy into their lives.

    The characters of the show – Meghna Nikade, Bindu Desai and Prarthna Kashyap are winning the hearts of the audience with their journey that represents the reality of middle class life, their anxieties and aspirations in Urban India. With this activity across the Mumbai Local, Sony Entertainment Television reached out to more than 3 lakh women commuters on Western Railway.

  • Big Ganga strengthens weekend programming; four shows planned in Jan

    Big Ganga strengthens weekend programming; four shows planned in Jan

    MUMBAI: Big Ganga has scheduled the launch four new shows — Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.

    The channel is strengthening its mythological line-up with yet another offering Buddha, a historical devotional fiction in Bhojpuri for a greater regional connect. The half an hour show is scheduled to telecast from Monday to Friday starting 16 January.

    Another show Biraha is a nonfiction offering based on the most popular traditional folk song form of the region – ‘Birha’ a combination of mini stories to engage audiences. With this format, the channel has taken up the responsibility of preserving its folk heritage. Featuring region’s most reputed and popular Birha singers locked in a tele-challenge to win the most coveted Birha Title, the show will be a crowd puller for sure. The show is scheduled to telecast from 8 – 9 pm on 21 Jan 21 and 22 Jan.

    The channel recently launched two shows on 14 January. The travelogue comedy Litti-Chokha, through its episodes will cover cities of Bihar, Jharkhand and Purvanchal to explore its uniqueness including their cuisine, cultural heritage and the local talent. The half an hour show will be telecast every weekend at 4 pm.

    The show aired on 92.7 Big FM’s Ranchi and Jamshedpur stations every Saturday and Sunday at 8 pm.

    Adding further to its new shows lineup, the channel launched another weekend segment Ganga Sankranti keeping the festivities around Makarsankranti in mind. The two days activity aimed to capture the essence of Bhojpuri hip hop and folk music with superstar and local talent.

    A spokesperson for Big Ganga said, “At Big Ganga, we have always strived to produce original content specially tailored towards fulfilling the needs and aspirations of our viewers. Our programming is a result of deep research and an in-depth understanding of the markets we are present in. Within the Hindi heartland, we are catering to the audience with diverse tastes and preferences. Hence by introducing four offerings at one go, we are catering to the deep pockets of the region with multiple genres of content.”

  • Big Ganga strengthens weekend programming; four shows planned in Jan

    Big Ganga strengthens weekend programming; four shows planned in Jan

    MUMBAI: Big Ganga has scheduled the launch four new shows — Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.

    The channel is strengthening its mythological line-up with yet another offering Buddha, a historical devotional fiction in Bhojpuri for a greater regional connect. The half an hour show is scheduled to telecast from Monday to Friday starting 16 January.

    Another show Biraha is a nonfiction offering based on the most popular traditional folk song form of the region – ‘Birha’ a combination of mini stories to engage audiences. With this format, the channel has taken up the responsibility of preserving its folk heritage. Featuring region’s most reputed and popular Birha singers locked in a tele-challenge to win the most coveted Birha Title, the show will be a crowd puller for sure. The show is scheduled to telecast from 8 – 9 pm on 21 Jan 21 and 22 Jan.

    The channel recently launched two shows on 14 January. The travelogue comedy Litti-Chokha, through its episodes will cover cities of Bihar, Jharkhand and Purvanchal to explore its uniqueness including their cuisine, cultural heritage and the local talent. The half an hour show will be telecast every weekend at 4 pm.

    The show aired on 92.7 Big FM’s Ranchi and Jamshedpur stations every Saturday and Sunday at 8 pm.

    Adding further to its new shows lineup, the channel launched another weekend segment Ganga Sankranti keeping the festivities around Makarsankranti in mind. The two days activity aimed to capture the essence of Bhojpuri hip hop and folk music with superstar and local talent.

    A spokesperson for Big Ganga said, “At Big Ganga, we have always strived to produce original content specially tailored towards fulfilling the needs and aspirations of our viewers. Our programming is a result of deep research and an in-depth understanding of the markets we are present in. Within the Hindi heartland, we are catering to the audience with diverse tastes and preferences. Hence by introducing four offerings at one go, we are catering to the deep pockets of the region with multiple genres of content.”