ITV

Tag: MAK lubricants

  • Rahul Dravid’s MAK Lubricants campaign

    Rahul Dravid’s MAK Lubricants campaign

    Mumbai: In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.

    The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it’s about engine oil or selecting the right school for your child.

    Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravid’s intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.

    Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravid’s sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.

    These TVCs are truly exceptional, not just for their clever wit and humour, but also for Rahul Dravid’s remarkable comedic talent. What sets them apart even more is the remarkable range of characters portrayed, from the earnest husband and the puzzled scooter owner to the affable Sardarji. This diverse portrayal adds a layer of authenticity and relatability to the storytelling, making it all the more engaging and enjoyable.

    Executive director (lubes) P. Sudhahar articulates this sentiment with precision: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”

    Chief general manager (public relations & brand) S. Abbas Akhtar who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”

    Overall, these MAK Lubricants TVCs, featuring Rahul Dravid, do more than just market a product; they offer an engaging narrative that not only brings a smile to your face but also cultivates a deeper understanding of the significance of dependability when selecting engine oils for your vehicle.

  • BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’

    BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’

    Mumbai: Bharat Petroleum Corp Ltd (“BPCL”), a renowned ‘Maharatna’ and Fortune Global 500 company, proudly announces a dynamic alliance between MAK Lubricants and the eagerly awaited Shah Rukh Khan starrer movie ‘Jawan.’ This formidable partnership stands as a testament to the convergence of excellence, fuelling the brand’s ambition encapsulated in the iconic phrase, “MAK Makes It Possible.”

    “We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it’s a celebration of the relentless pursuit of excellence”, said executive director (lubes) P. Sudhahar.

    As the curtain rises on Jawan,’ a high-octane cinematic masterpiece, the partnership with MAK Lubricants promises to elevate the film’s visibility while steadfastly reinforcing the brand’s unwavering commitment to delivering unparalleled quality and performance.

    BPCL chief general manager (PR & brand) Abbas Akhtar effused, “Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,’ we not only expand our brand’s reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release.”

    At the heart of this exciting partnership lies a riveting co-branded campaign, seamlessly weaving MAK Lubricants’ core values into the adrenaline-pumping tapestry of Jawan.’ This strategic synergy promises to catapult brand visibility to new heights, captivating a vast and diverse audience along the way.

  • BPCL announces onboards Rahul Dravid as brand ambassador

    BPCL announces onboards Rahul Dravid as brand ambassador

    Mumbai: Bharat Petroleum, the second largest Indian Oil marketing company and one of the premier integrated energy companies in India, has unveiled, cricketing legend and current head coach of the Indian cricket team, Rahul Dravid as its new brand ambassador.

    This incredible partnership underscores our unwavering commitment to quality, authenticity, and excellence. Dravid’s remarkable sportsmanship, role model status, integrity, dependability and trustworthiness perfectly reflect the values we stand for and make him the perfect fit for brand BPCL.

    Dravid will endorse BPCL’s iconic Pure for Sure initiative and range of MAK lubricants.

    Welcoming Dravid, BPCL C&MD G. Krishnakumar said, ‘We are delighted to welcome Rahul Dravid to BPCL family. As one of the greatest cricketers of our time, he stood out not only for his exemplary batting skills but also his strong integrity and dependability. An icon who took Indian cricket to new heights, Rahul truly epitomizes our values of trust, integrity, ethics, service and consistency. His association with BPCL will only serve to emphasise our promise of quality and dependability to consumers across the country.’

    Speaking on this legendary partnership, Dravid said, “I am honoured to be associated with BPCL, which is one of India’s most iconic companies with a rich legacy of innovation and integrity. Today, brands like Pure For Sure and MAK Lubricants are a byword for trust and dependability and an integral part of every Indian’s life. I can’t think of a better brand to be associated with and look forward to working with the company as they embark on a new chapter in their journey of growth and success.”

    With a heritage steeped in upholding integrity and dependability, BPCL has consistently distinguished itself as an industry leader. Amidst the dynamic landscape of competition, the company’s steadfast commitment to these values has consistently set it apart. The introduction of Dravid as the face of BPCL reaffirms this commitment, reflecting a shared ethos of maintaining the highest standards of integrity and reliability.