ITV

Tag: major

  • Ten Sports sign major deal with DirecTV

    MUMBAI: Ten Sports announced an agreement with News Corp controlled digital television platform DirecTV to offer live action from each and every international cricket match played in Sri Lanka till 2008.
     

    Taj Television CEO Chris McDonald was quoted in an official release as saying, “Our new association with DirecTV will help us reach out to the ever-growing community of South Asians in North America. This is just the beginning of our relationship with DirecTV and we hope to provide them quality cricket content in time to come.”

     

    Beginning with three Test matches against the West Indies, followed by the triangular involving India, all international tours, including three tours by India, and one each by Pakistan, Australia, England, South Africa and New Zealand, will be available to more than 13.9 million DIRECTV customers in the US.
     
     

    DirecTV vice-president International Aaron McNally said, “We are excited to be working with Ten Sports to offer this package to our customers and continue to deliver the best value for cricket fans in the US.”

  • Delhi HC dismisses FM operators’ petition

    Delhi HC dismisses FM operators’ petition

    NEW DELHI: In what could be taken as a major setback to private FM radio operators, the Delhi high court today dismissed a petition filed by a clutch of private FM radio operators,saying that the courts interference at this stage is unwarranted.

    The court also suggested that Telecom Dispute Settlement Appellate Tribunal (TDSAT) appears to be the right forum to address such issues.

    Hearing the case today Justice Ravinder Bhatt observed,I cannot consider that the view taken by TDSAT will lead to injustice and cause irrevocable prejudice requiring interference of this court at this stage.

    The judges observations came after the government had filed in a reply as to what it was doing with recommendations from sector regulator relating to radio broadcasting. The details of the government reply were not available till the time of filing this report.

    The direction from Justice Bhatt came on 10 petitions filed by three private radio operators, including Radio Today Broadcasting Ltd (Red FM),seeking a direction to the government to take a decision on telecom regulatory Authority of India recommendations dated 11 August, 2004.

    Two other petitioners were Music Broadcast Pvt Ltd (Radio City) and Entertainment India Network India Ltd.(Radio Mirchi).

    Last week, the Delhi High Court had asked the central government to clarify by today the timeframe within which it would take a decision on TRAI’s recommendation that private FM Radio broadcasters be shifted from licence fee regime to revenue-sharing regime.

    Petitioners had also sought setting aside of a 17 November, 2004, order of TDSAT by which they were ordered to deposit one third of the licence fee for the year within two months.

    The petitioners had argued that the government’s inaction on TRAI recommendations was causing huge financial loss to the petitioners. Recently, Radio Mirchi and Radio City had given notices of closure of radio stations at Pune and Lucknow, respectively.
     

  • BBC World Service launches major e-marketing campaign

    BBC World Service launches major e-marketing campaign

    MUMBAI: The BBC World Service is launching its first major direct e-marketing campaign. This builds on the success of its e-newsletters sent to thousands of listeners across the world.

    From Friday 6 May, the newly-designed World Service E-Network, promoting the BBC’s international English language radio and online output, goes weekly. Subscriptions will be driven via puff-boxes on BBC’s online site bbcworldservice.com/schedules, and supported by online and on-air advertising.

    The BBC World Service E-Network offers subscribers the benefits of personalised content based on four key genres – World Affairs, Arts and Culture, Science and Sport – and is available in text or html formats. Subscribers will also receive links to live online listening, access to interactive debates and the chance to enter monthly prize draws.
    BBC World Service controller marketing communications and audiences Alan Booth said, “For the first time, listeners will be able to get in their inboxes an update every week on what’s coming up on BBC World Service. In today’s fast-changing media environment, people are bombarded with choice. While there is a strong BBC brand loyalty among our international audiences, we feel it’s important to keep them up-to-date and focussed on the programmes we know they will enjoy.”

    BBC World Service has appointed the UK-based digital agency, Broadsystem, to handle the email delivery service and the micro-site creation. The marketing campaign for the re-launch is being handled in-house.

    BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online. It has a global audience of 146 million listeners. It is available globally on short wave; on FM in 140 cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world. The BBC World Service claims that its websites receive around 280 million page impressions every month.

    Broadsystem creates, manages and delivers customer and audience communication strategies. It is the UK’s leading provider of outsourced marketing communications, providing data-driven customer contact services focussing on three main areas of expertise: customer relationship management, contact centre services, and media services.