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Tag: Main se hum

  • SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara

    SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara

    MUMBAI: SBI Life Insurance has renewed its ‘Main Se Hum’  brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.

    The ad shows instinctive moments of love, care, commitment, and happy responsibilities through Pujara's journey and highlights the positive approach of today's consumer towards life insurance. It explores the cricketer's personality off the field and how he puts his family's needs ahead of his own at all times.

    SBI Life #MainSeHum is a 360° campaign that targets consumers across multiple platforms including TV, print, outdoor, along with digital and social media.

  • SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

    SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

    MUMBAI: SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands. The on-ground extension of SBI Life’s ‘Main se Hum’ campaign is aimed at creating a deeper consumer connects by unintrusively participating in their daily tea breaks. SBI Life’s 360° campaign targets consumers across multiple platforms through conventional marketing media such as TV, print, outdoor, along with digital and social media.

    8 lakh cups are being distributed among 75 leading corporate houses through this promotion which has been live since October 2018. The cups carry simple illustrations on ‘Main se hum ka kadam' describing the services that individuals can opt for themselves or their family.

    Commenting on the collaboration, SBI Life Insurance Company Ltd chief of brand & corporate communication Ravindra Sharma said, “The challenge to connect with today’s consumer is to device strategies which are unintrusive yet powerful enough to capture their mind-space. In that context, the association with CupShup works as a fitting extension for Main Se Hum, as it places the brand literally in the hands of our consumers without interrupting their routine. We hope to leverage the social beverage of India to encourage today’s consumer to take on insurance as happy responsibility.”

    Adding further, CupShup co-founder Sidharth Singh said, “We are extremely glad to tie up with SBI Life for this campaign. The beauty of paper cup marketing is that it is targeted and takes the brand to the right hands, literally! Having tea is an emotion for Indians and the paper tea cup is a part of their life everywhere they go. Tea drinking is a social habit that triggers discussion and engagement. With paper cup branding, relationship building is easier and that is also the idea behind SBI Life’s ‘Main se Hum’ campaign.”

    Along with paper cups branding, CupShup will also conduct corporate activation for SBI Life taking the brand right inside the corporate premise to engage with employees and generate leads.

  • SBI Life emphasises on happier responsibilities to celebrating life

    SBI Life emphasises on happier responsibilities to celebrating life

    MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products.
    The 360 degree campaign targets millennials across multiple platforms including TV, print, outdoor, along with digital and social media.

    Contrary to popular belief millennials are happy to take on responsibilities of safeguarding their loved ones, as they progress in life. SBI Life’s campaign positions insurance as a happy responsibility to help millennials progress through various life stages, subtly appealing to the cohort’s instinct of protecting themselves and their loved ones.
    The protective instinct that one acquires with the transition of ‘Main se hum’ is cleverly conceptualised and captured by Mullen Lintas in the launch film.
    Juxtaposing a carefree youth enjoying the thrill of standing close to passing metro train against a mature family man who is extra cautious while boarding a cable car with his wife and kid, subtly showcases the shift from ‘Main se hum’ as one grows in life. Using multiple everyday instances which showcase the transition of a carefree youth to an instinctively protective version of oneself, SBI Life’s ‘Main se hum’ campaign positions insurance as a happy responsibility tool for one’s protection needs.
    SBI Life SVP and chief of brand and corporate communications Ravindra Shrama says, “Our communication is aimed at driving awareness that insurance is a tool which takes care of one’s protection needs, essentially providing the peace of mind required to take on newer responsibilities in life.”
    He further added, “There is a clutter of brands pushing campaigns designed around media consumption patterns of the millennial. SBI Life on the other hand is appealing to the behavioural tendencies, which indicate that millennials are happy to take on responsibilities for their loved ones as they progress in life. We believe approaching insurance as a happy responsibility will also assist in widening the insurance penetration in India, over the long run.”
    Mullen Lintas chairman Amer Jaleel mentions, “The process of discovering insurance insights has been one of the richest experiences I have had in my career. With SBI Life we dug really deep to uncover the instinct of a protector. And that is that the protective instinct kicks in when you’re thinking changes from the younger ‘main’ thinking’ to the more mature ‘hum’ thinking’ and that is what we have based our work on. Insurance is that ‘main se hum’ ka kadam that we all have to take in life.”