ITV

Tag: Main Madhuri Dixit

  • Zee TV claims increase in channel shares

    Zee TV claims increase in channel shares

    NEW DELHI: Happy days for the Zee family of channels? If the flagship, Zee TV, is moving ahead by garnering an additional channel share in the entertainment channels genre of about 20 per cent, Special Correspondent on Zee News completes 150 episodes, which will be celebrated with a special two-part series over the weekend.

     
    But accused of its programmes failing to create the buzz, like those of its competition, Zee is out to prove critics wrong. Quoting data made available to the channel, it said yesterday that Zee TV increased its channel share by 20 per cent in the north and west markets amongst female 25+ and also amongst C&S 4+ during the week ended 18 October, 2003 riding the wave of its new launches.

    In the first week of October, Zee TV launched its two new shows, Tum Bin Jaoon Kahan, a love saga produced by Aroona Irani and Kabhie Kabhie, which is a series of short-stories, encapsulating the Indian literature and showcasing strong character of Indian woman.

    In October itself, Zee TV also announced the new line up of Thursday Premiere movies with some fantastic Bollywood blockbusters like Arman, Chori Chori and Darna Mana Hein.

    Commenting on the increase in the channel share, Zee TV president Apurva Purohit said, ” We started the month of October on a positive note and were expecting such a great response from our viewers. We are positive that with strong programming content we will soon be able to further increase our channel share and thus consolidate our position in the market.”

    Adding further, she said, “Tum Bin and Kabhie Kabhie have got some amazing response from our viewers. We have been getting positive feedback from our viewers via e-mails and letters. In fact, Tum Bin. has started with positive ratings of 2+ in Northern and Western markets and 6 + in state of Madhya Pradesh. In SEC A B C female 25+, Tum Bin has got ratings of 3.54 in Mumbai, 4.36 in Delhi, 5.91 in Uttar Pradesh 1 million+ and in Madhya Pradesh we got ratings to the tune of 6.08 TVRs. We see this as a positive move and heartening response from our viewers for the new programmes.”

    Zee TV has been showcasing the strong character of the Indian women, be it Astitva Ek Prem Kahani, Mansha.

    For November Zee TV has lined up some new releases like Oops, Market, Hungama and Main Madhuri Dixit Banana Chati Hoon under the Thursday Premiere property.

    Zee TV, the flagship channel of Zee Network, was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created brand equity and is the largest media franchise serving the South Asian diaspora. .

    Zee TV`s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children’s programs, daytime dramas, game shows, and late night shows.

  • Zee to air ‘Main Madhuri Dixit…’ next Thursday

    MUMBAI: It was supposed to deliver instant hits; instead Zee’s Thursday Premiere slot has picked up the dud of the season to be aired next week. The only bright spot and possibly, the best commercial option available to the producers and the channel alike, is that Main Madhuri Dixit Banana Chahti Hoon is being aired just three weeks after its theatrical release.
    The Ram Gopal Varma production starring Antara Mali, which takes a close look at an ordinary up country’s girl’s dreams of stardom, failed to evoke any ripples at the box office, despite months of hype. MMDBCH’s telecast during the week immediately after Diwali, is expected to bring in viewers at least due to the curiosity factor and should augur well for the channel, which has been starved of recent hits in the weeks preceding. 


    While the initial phase of the Thursday Premiere boasted strong titles, the second phase went limp with films like . The third phase of acquisitions announced recently, includes titles like another Varma production Darna Mana Hai, the Shah Rukh Khan – Rani Mukherjee starrer Chalte Chalte, Hungama, Chori Chori, Armaan and Ek Aur Ek Gyaraah. However, the Chandan Arora directed MMDBCH was not part of the library just acquired. 
    The first phase of the Thursday Premiere was dogged by a slugfest between producers, distributors and the channel, over the issue of a time gap between the film’s theatrical release and its satellite telecast. Varma’s Road too was aired by Zee soon after its release, but not as soon as MMDBCH is being shown. Reports indicate that Ab Tak Chappan could also be bagged for its satellite telecast rights by Zee shortly.