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Tag: MailChimp

  • FbStart, Amazon Launchpad nurture e-com startups

    FbStart, Amazon Launchpad nurture e-com startups

    MUMBAI: In a worthwhile push towards the government’s ‘Startup India’ initiative, Amazon Launchpad saw around 250 plus applications within three days of its launch. The programme helps make it easier for Indian startups to launch, market and distribute their products to millions of Amazon customers across India and around the world.

    Facebook meantime has picked up three more Indian startups — skill-based networking app Skillmate, rental platform SimplyMoveIn and social platform for investors and traders Talkoot – for FbStart startup mentorship programme.

    The startups will receive credits up to US$40,000 and free tools and services from Facebook and its more than 30 partners including Amazon, Dropbox, UserTesting, and MailChimp. Besides partners, startups get free access to more than 25 services including open source tools like React Native, FB Login and Account Kit and App Analytics.

    Amazon.in received over 400 applications within two weeks of the launch. Most of the applicants are young startups that are about one and half years old. Around 60 per cent applicants have never sold on Amazon.in before.

    Electronics, grocery and health & personal care are among the major categories of applicants. While applications have mainly been received from metros, startups from tier 2 & 3 towns such as Hubli, Mehsana and Thissur have also applied.

    Amazon Launchpad has partnered with various constituents in the ecosystem, such as DIPP’s Startup India initiative and offers startups a streamlined on-boarding experience.

    Consumers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

    Over a dozen Indian startups have been inducted into the FB programme over the past year. These startups will get an opportunity to connect directly with the Facebook team and will be enrolled into the social media giant’s exclusive community of global startups that include Adobe, Coursera, Dropbox, and Salesforce.

    Any developer who has launched a working mobile app in Google Play app stores or Apple is eligible to apply for FbStart.

  • FbStart, Amazon Launchpad nurture e-com startups

    FbStart, Amazon Launchpad nurture e-com startups

    MUMBAI: In a worthwhile push towards the government’s ‘Startup India’ initiative, Amazon Launchpad saw around 250 plus applications within three days of its launch. The programme helps make it easier for Indian startups to launch, market and distribute their products to millions of Amazon customers across India and around the world.

    Facebook meantime has picked up three more Indian startups — skill-based networking app Skillmate, rental platform SimplyMoveIn and social platform for investors and traders Talkoot – for FbStart startup mentorship programme.

    The startups will receive credits up to US$40,000 and free tools and services from Facebook and its more than 30 partners including Amazon, Dropbox, UserTesting, and MailChimp. Besides partners, startups get free access to more than 25 services including open source tools like React Native, FB Login and Account Kit and App Analytics.

    Amazon.in received over 400 applications within two weeks of the launch. Most of the applicants are young startups that are about one and half years old. Around 60 per cent applicants have never sold on Amazon.in before.

    Electronics, grocery and health & personal care are among the major categories of applicants. While applications have mainly been received from metros, startups from tier 2 & 3 towns such as Hubli, Mehsana and Thissur have also applied.

    Amazon Launchpad has partnered with various constituents in the ecosystem, such as DIPP’s Startup India initiative and offers startups a streamlined on-boarding experience.

    Consumers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

    Over a dozen Indian startups have been inducted into the FB programme over the past year. These startups will get an opportunity to connect directly with the Facebook team and will be enrolled into the social media giant’s exclusive community of global startups that include Adobe, Coursera, Dropbox, and Salesforce.

    Any developer who has launched a working mobile app in Google Play app stores or Apple is eligible to apply for FbStart.

  • Facebook introduces new features for lead ads

    Facebook introduces new features for lead ads

    MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads.  In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.

    The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.

    Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.

    Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.

    To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support.  In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.

  • Facebook introduces new features for lead ads

    Facebook introduces new features for lead ads

    MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads.  In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.

    The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.

    Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.

    Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.

    To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support.  In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.

  • Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    MUMBAI: Vice Media is all set to launch its cable TV channel in partnership with A+E Networks. With this move, Vice will become the first digital media company to have its own cable TV channel. The new channel, Viceland will go live from 14 March 2016. Catering to a younger audience, the channel aims at reinventing traditional TV ad model and has rostered majority advertisers.

    The channel will carry only about half of the 18 minutes of ads that most cable networks air in an hour of programming. Advertisers on board are Unilever PLC, Bank of America Corp., Smirnoff maker Diageo PLC, watch and apparel maker Shinola, Bushmills whiskey, Mailchimp, Samsung Electronics Co., T-Mobile US Inc. and Toyota Motor Corp.

    Within six months’, Viceland wants roughly half its advertising inventory to be made up of native ads packaged to look like editorial content and keep audiences from tuning out. These spots will frequently be longer than a typical 30-second ad and will be tailored specifically for the network.

    Talking about the new launch, Viceland co-president and Vice chief creative officer Eddy Moretti informed the Wall Street Journal, “We are trying to displace the clutter by injecting some humanity and authenticity.” He further added, “If we create a user experience that is more engaging than what else is on the dial, people won’t flip.”

    Vice, which was valued at nearly $4.5 billion last year in a recent funding round, isn’t alone in identifying that the barrage of traditional ads that appear on most cable channels are a turnoff for viewers, particularly younger ones who have grown up with Netflix, DVRs and ad-blocking software.

    This is Vice’s second foray into content, when Vice Media had made its first foray into basic cable nearly a decade ago, with programming on MTV2, but its  scrappy documentaries sent advertisers fleeing. 

  • Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    MUMBAI: Vice Media is all set to launch its cable TV channel in partnership with A+E Networks. With this move, Vice will become the first digital media company to have its own cable TV channel. The new channel, Viceland will go live from 14 March 2016. Catering to a younger audience, the channel aims at reinventing traditional TV ad model and has rostered majority advertisers.

    The channel will carry only about half of the 18 minutes of ads that most cable networks air in an hour of programming. Advertisers on board are Unilever PLC, Bank of America Corp., Smirnoff maker Diageo PLC, watch and apparel maker Shinola, Bushmills whiskey, Mailchimp, Samsung Electronics Co., T-Mobile US Inc. and Toyota Motor Corp.

    Within six months’, Viceland wants roughly half its advertising inventory to be made up of native ads packaged to look like editorial content and keep audiences from tuning out. These spots will frequently be longer than a typical 30-second ad and will be tailored specifically for the network.

    Talking about the new launch, Viceland co-president and Vice chief creative officer Eddy Moretti informed the Wall Street Journal, “We are trying to displace the clutter by injecting some humanity and authenticity.” He further added, “If we create a user experience that is more engaging than what else is on the dial, people won’t flip.”

    Vice, which was valued at nearly $4.5 billion last year in a recent funding round, isn’t alone in identifying that the barrage of traditional ads that appear on most cable channels are a turnoff for viewers, particularly younger ones who have grown up with Netflix, DVRs and ad-blocking software.

    This is Vice’s second foray into content, when Vice Media had made its first foray into basic cable nearly a decade ago, with programming on MTV2, but its  scrappy documentaries sent advertisers fleeing.