ITV

Tag: Mahindra

  • India TV transforms, brings back Aaj Ki Baat

    India TV transforms, brings back Aaj Ki Baat

    MUMBAI: The change has been much awaited. Ten years in the news business and now one of India’s most popular Hindi news channels, India TV, has decided to undergo a complete makeover. Starting today, the channel will adopt a completely new avatar.

     

    Taking advantage of the election frenzy going on in the country, the channel has decided to incorporate several changes to itself. The logo, designed by DY Works, has been made crisper with the orange globe in the centre. DY Works is a is a brand strategy and brand design firm in India and has done creations for names such as Yippee noodles, Dabur, Bar One, Lakme, Amul, Mahindra, TATA, Nestle, Britannia, Godrej and many more. According to sources, the logo design might have cost Rs 10 to Rs 13 lakh. US based packaging firm Renderon Broadcast Design has created the new look. Some of its previous clientele include Fox News, NBC, China’s CCTV News and CNBC Awaaz. The company’s website says has taken into account the channel’s current market perception and made changes to allow for the new positioning to come across clearly.

     

    A new double story set type of presentation has been adopted, designed and executed by Broadcast Design International (BDI). Former BBC Lighting Director Mike Baker did the lighting for the new set. BDI’s stunning client list includes Bloomberg News, CNBC, Comcast, Fox, RTL, The Times Group, BAG Films and Sakshi TV. Even the microphones have been given a touch up by Germany based Schultze- Brakel that specializes in creating and designing on microphone windscreens. Microphone IDs of leading names such as Reuters, BBC, RT, UTV etc can be attributed to it.

     

    The erstwhile popular show hosted by current India TV chairman and editor-in-chief Rajat Sharma called Aaj Ki Baat – Rajat Sharma ke Saath will make a comeback. The whole editorial team has been refreshed along with the look of the channel.

     

    Capturing the revamp, India TV MD & CEO Ritu Dhawan said, “It is the result of months of seamless planning and execution by all involved with the refresh. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums.”

  • Anand Mahindra is Forbes India Entrepreneur for the Year 2013

    Anand Mahindra is Forbes India Entrepreneur for the Year 2013

    MUMBAI: Forbes India has been a champion of entrepreneurial capitalism, in line with the Forbes DNA defined almost a century ago in the US.

     

    It shares the vision that over the next 10 years, India will have a never-before chance to create an entrepreneurial renaissance. It believes in the spirit of fair play. It believes that entrepreneurs need to follow the rules. And this is recognised through Forbes India Leadership Awards wherein outstanding leaders are appreciated every year.

     

    This year, the entrepreneur of the year went to Mahindra & Mahindra chairman and managing director Anand Mahindra, who was chosen for the high honour for growing his group more than 10-fold in 10 years in several continents.

     

    The long-list of nominees for each category was prepared by June and was judged by jury headed by ICICI Bank non-executive chairman KV Kamath. McKinsey & Co India chairman Adil Zainulbhai, Blackstone Advisors India chairman Akhil Gupta, Indian School of Business Dean Ajit Rangnekar, AZB Partners senior partner Zia Modi, and founder and group editor of Network18 Raghav Bahl brought in years of experience to the jury.

     

    KPMG was the knowledge partners for the event, which helped with the number crunching essential for the process.

     

    The following are the Forbes India winners for 2013:

     

    1)Start Up for the Year

     

    Phanindra Sama  – redBus

     

    2)Nextgen Entrepreneur for the Year

     

    Tarang Jain – Varroc Engineering

     

    3)Entrepreneur with Social Impact

     

    Ranjan Sharma – IKSL

     

    4)Conscious Capitalist Company for the year

     

    HUL

     

    5)Best CEO – Multinational Company

     

    Francisco D’souza – Cognizant Technology Solutions Corp

     

    6)Best CEO – Public Sector

     

    Rakesh Tandon – IRCTC

     

    7)Best CEO – Private Sector

     

    Chanda Kochhar – ICICI Bank

     

    8)Woman Leader for the Year

     

    Chitra Ramkrishna – NSE

     

    9) Lifetime Achievement Award for the Year

     

    Brijmohan Lall Munjal – Hero MotoCorp

     

    10)Entrepreneur for the Year

    Anand Mahindra  – Mahindra & Mahindra
     

  • Mahindra’s Verito Vibe dons on a sporty look

    Mahindra’s Verito Vibe dons on a sporty look

    MUMBAI: Verito Vibe, a compact car by Mahindra & Mahindra Ltd which was launched on 5 June has now come up with its new TVC. Developed in-house by Mahindra, Verito Vibe is set to redefine the compact car segment in terms of its spaciousness, reliability and unique crossover style for the Indian consumer.

    The car in the TVC which went on air on 6 July has been positioned as a sporty compact sedan. “The Verito Vibe compact sedan carries forward the DNA of the Verito – offering the best in class cabin space, excellent drive quality, great boot space, reliable performance, solid safety and excellent mileage,” said Mahindra & Mahindra Ltd CMO- automotive division, Vivek Nayer.

    The ‘Everybody loves a sport‘ TVC depicts how the young Vibe owner who is a sport is also very sensible and responsible on the road. “The act of ‘being a good sport‘ is a younger, more playful rendition of ‘Grow Up to Verito‘ which has been the tagline of the Verito. The campaign also brings out the Verito values of being sensible and mature,” he said.

    The ad campaign has been created by Interface Communications. The creative director for the TVC is Alan Rego, while the national creative director for the ad is Robby Mathew.

    “The challenge in making the TVC was to clad the sportiness of the Verito Vibe with a solid emotional quality,” said Interface Communications national creative director Robby Mathew.

    Explaining the concept behind the TVC Mathew said, “Nowadays, when outracing and outshining others is seen as a virtue, this young man who chooses to lose just so that a little boy‘s dad can win, is like a breath of fresh air. It reflects his generosity and the confidence he has in himself and his machine. Importantly, the film celebrates values that are unfortunately becoming extinct in our country.”

    The Verito Vibe packs in the aspirations of the Indian car lover and offers high standards in every aspect of style, space, safety and engine performance. “Developed on the global and proven quality platform of the tried and tested Verito, the Vibe is well suited for Indian road conditions All this and much more makes the Vibe nothing less than a category creator,” informed Mahindra & Mahindra chief executive, automotive division Pravin Shah.

  • eBay appoints Alok Agarwal as director marketing

    MUMBAI: Ecommerce marketplace ebay.com has got on board Alok Agarwal as director – marketing.

    Agarwal moves to ebay from Mahindra Two Wheelers where he was designated as the category head motorcycles.

    On his appointment eBay India country manager Muralikrishnan B said, “We welcome Alok to the eBay India family. eBay and eCommerce in India are at an inflection point and Alok‘s expertise in building Brands and marketing thought leadership would help for further enhance our growth trajectory in India and strengthen our position.”

    Agarwal said, “Distribution in India is complex, and with more than a decade of healthy growth, demand and supply are even more widely dispersed. The conventional multi-tier distribution model will be hard-pressed to make demand and supply meet. With my new role at eBay India, I look forward to playing match-maker between brands, entrepreneurs and consumers”

    Prior to joining Mahindra, Agarwal had worked with Sara Lee for six years, handling different roles at the organisation. He had also worked in Unilver, Cadbury India and Philips Consumer Electronics.

  • Indigo Consulting beefs up its creative force

    MUMBAI: Indigo Consulting has made additions to its creative department to further strengthen its team. The digital agency that operates under Leo Burnett in India has got back Viresh Pawar and Monish Beloskar who have rejoined the agency in the capacity of senior group head creative and group head creative respectively to help drive Indigo Consulting’s creative mandate.

    Former creative strategist for Jack In The Box Worldwide, Manav Parekh, has also joined the agency as associate creative director – copy.

    Indigo Consulting creative director Navin Balakrishnan said, “With an ever-evolving business environment, in which consumers are co-creators of brands, creativity ultimately sets a brand apart. At Indigo Consulting, we want our clients to be those brands – the ones that are known for their creative breakthroughs. Having Viresh, Monish and Manav on-board not only adds to our award-winning talent pool, but also puts us in a better position to provide innovative digital marketing solutions to our clients.”

    Prior to committing to his second stint at Indigo Consulting, Pawar worked with Interface Communications where he was senior supervisor, web design. Over the past decade, he has helped build digital identities for brands such as Oreo, Mahindra, HDFC Bank, HSBC Bank, BPL Mobile and Wipro.

    Beloskar has 12 years of experience in interactive design. He rejoins the agency, from Puretech, where he was the design lead. His portfolio includes work for brands such as Gatorade, Kurkure, Panasonic, WWF, CondeNast Traveller and Piramal Group.

    As a creative strategist, Parekh has worked on brands such as Red Bull India, Sony Music, PUMA, Windows Phone, Adobe India, Budweiser and Bacardi. In his new role at Indigo Consulting, he will work closely with Balakrishnan to assist in the ideation process as well as guide and nurture talent in the team.

  • Nick India teams up with Mahindra Retail for a range of adventure toys

    MUMBAI: Viacom18‘s kids brand Nick India has introduced a new range of adventure toys – Play Nation Royal Express & Play Nation Speed Racing in association with Mahindra Retail.

    This collection of toys will help kids experience a combination of thrill and excitement, plus enable them to build their own racing paths right from scratch. The range of DIY (Do It Yourself) toys will consist of a train set called Play Nation Royal Express and a car set called Play Nation Speed Racing. Both the sets will be available in three versions and will be priced between Rs 1499 and Rs 4999. The toys sets will be available in over 100 retail stores across the nation.

    Viacom18 Media senior vice president – consumer products and communications Sandeep Dahiya said, “We‘re happy to partner with Mahindra Retail to extend our brand to ‘Royal Express‘ and ‘Speed Racing‘. Given their unique features, the range is sure to excite our young consumers with its action, speed and engineering aspects.” He further added, “This partnership is in line with our plan to extend brand ‘Nickelodeon‘ to categories that are relevant as well as exciting, through interesting collaboration like this.”

    Mahindra Retail executive vice president, distribution business and beanstalk Deepinder Kapany added, “We are extremely delighted with this new association with Nickelodeon. The launch of the Play Nation Royal Express and the Play Nation Speed Racing is only the beginning to excite kids to make their very own railway and racing tracks! It‘s more than just fun, as these products can help build teamwork abilities, develop the kids motor and coordination skills while the child has fun and is being entertained in a healthy manner. Our association with Nickelodeon is a perfect platform to launch these toys that are synonymous to fun, entertainment, development and adventure, just like Nickelodeon.”

    The association will also include marketing activities like on-air promotion, consumer interactivity, digital and radio that will help in engagement with kids. The range will be promoted through various social media platforms like Facebook, Twitter as well as on the Nick India website.

  • Mahindra’s ‘Time of your life’ campaign for the new Xylo

    Mahindra’s ‘Time of your life’ campaign for the new Xylo

    MUMBAI: Indian SUV manufacturer Mahindra & Mahindra Ltd launched its second television commercial (TVC) for ‘Stylish New Xylo’. This is a sequel to the first makeover TVC for the new SUV.

    The commercial highlights the E9 variant and its key features such as the pioneering Voice Command Technology (VCT), mHawk engine and luxurious space and comfort of the new Xylo.

    The TVC is based on ‘Time of your life’ and while its predecessor communicated the arrival of the Stylish New Xylo this ad showcases the key features of its new avatar.

    Fashion photographer Atul Kasbekar continued his stint as the brand endorser.

    M&M SVP marketing automotive division Vivek Nayer said, “The new TVC is a continuation of the Xylo’s ‘Makeover TVC’ and it reveals the key features of the stylish new Xylo in a cool & trendy way. The new TVC also reinforces the fact that the stylish new Xylo is gold standard in luxurious space & comfort. As always, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the glamour quotient. We are sure the consumers will enjoy the new TVC and appreciate the pioneering features in the E9 variant of the stylish new Xylo.”

  • Mahindra to launch ad campaign for new Xylo

    Mahindra to launch ad campaign for new Xylo

    BANGALORE: Automobile major Mahindra & Mahindra Ltd (Mahindra) will be launching a new campaign, including TVCs’, over the next few days for its upgraded SUV Xylo. The earlier version of the Xylo was launched in January 2009.

    “There will be two parts of the campaign – the first TVC and other initiatives will be to announce the new Xylo and the second one that will follow a few weeks later will talk about the product,” said Mahindra Automotive division’s VP of Sales & Marketing Vijay Nakra at the launch of the vehicle in Bangalore.

    Initially the new Xylo will be launched in select major towns and cities in the country and then rolled out across the rest of India.

    “At present we will be on news, sports, some GECs’, channels such as Discovery and NGC. We plan to go to regional channels after about 4 to 6 weeks once the all India launch has been completed,” revealed Nakra to http://indiantelevision.com.

    Nakra could not reveal the amount that Mahindra would spend on the new Xylo campaign, but said that it would be adequate.

    The two TVCs’ showcased by Mahindra today at the launch of the new Xylo featured ace photographer Atul Kasbekar with some models. The print and the dealership outlet creatives will also feature Kasbekar and some of the models that have posed for him.

    Interface, which handled the earlier Xylo creative duties, will continue to do so for the new Xylo. Lodestar Universal handles the media buying for the new Xylo.

  • Mahindra initiates multi-media campaign with Duro DZ launch in South India

    Mahindra initiates multi-media campaign with Duro DZ launch in South India

    BANGALORE: Mahindra Two Wheelers Ltd (Mahindra 2 Wheelers) from the Mahindra group has kick-started a multi-media campaign to promote its new 2 wheeler – Duro DZ.

    Following the launch of the Duro DZ in Andhra Pradesh and Kerala starting 7 January, Mahindra launched the scooter in Bangalore and rest of Karnataka today. Duro DZ is to be launched in Tamil Nadu tomorrow.

    “South India along with West India constitutes almost 80 per cent of our two wheeler market. Once the South India launch is completed, we will be launching the Duro DZ in the western part of the country followed by rest of India by March of this year,” said Mahindra 2 Wheelers Vice President of Sales & Customer Care Dharmendra Mishra, while speaking to www.indiantelevision.com.

    A multi-lingual TVC by Interface featuring Bollywood diva Kareena Kapoor has been on air since the past few days on the prominent channels in the four southern states. The TVC is being aired on a number of Sun Group channels in all the four southern states, it is being aired on the three Star Network channels in South India – Vijay TV(Tamil), Suvarna (Kannada) and Asianet (Malayalam), as well as the channels from the TV9 group in these languages, besides Zee Kannada and Telugu and ETV Telugu, Kalaignar TV among others.

    Mahindra 2 Wheelers has also booked spots on all the Radio Mirchi stations in the four southern states, as well as a few Red FM stations. In Bangalore, it has also signed on Radio One for Duro DZ jingles. Print media – mainly newsprint is included in the media plans and the company is looking out for prominent outdoor locations in at least five principal towns and cities in each of the four states.

    The company is looking to up its volumes by around four times over the next few days in South India with the Duro DZ reveal company sources.

  • Interface, Lodestar to handle ad duties for Mahindra Genio DC

    Interface, Lodestar to handle ad duties for Mahindra Genio DC

    BANGALORE: Automobile major Mahindra & Mahindra Ltd. announced the national launch of a variant of its pickup – Genio – the Genio DC (or Genio dual cabin) in Bangalore.

    Interface Communications will handle the creative duties for the brand and Lodestar the media buying.

    While Mahindra is using television as one of the mediums for promoting the single cab Genio that it had launched earlier this year, there are no plans at present to have a specific TVC for the dual cabin, revealed Mahindra’s Automotive Division Vice President for Marketing Vivek Nayer.

    “While we do have a campaign planned out once the Genio DC has been rolled out across the country by August, there are no plans for television advertising for the DC at present. The campaign that is on currently for the Genio brand which includes television will continue,” he added.

    The market for the one tone capacity pickup in India is about 85,000 units and Mahindra is eyeing to grow the market with a new subcategory as well as its market share. Automobile sales have reduced in India over the past few months – Mahindra’s Automobile division has seen volume growths of about 29 per cent last fiscal and 23 per cent during the last month.

    Nayer further said, “Being the leader in the pick-up segment with a 73 per cent market share, the onus is on us to offer superior products to our customers to elevate their status and lifestyle. The Genio DC is a high end premium double cabin pickup designed to match the evolved needs of businessman, both as an efficient cargo mover as well as to provide premium comfort for passengers.”