ITV

Tag: Mahindra

  • Mahindra Holidays asks to put family first in new year

    Mahindra Holidays asks to put family first in new year

    MUMBAI: New year is always a time for new resolutions – to decide how we want to spend the next 365 days and what we want to prioritise.

    Do we want to start exercising and finally use that gym membership? Do you want to start waking up one hour earlier or stop eating midnight snacks? How about office – did you resolve to try and leave a little early and get back home for dinner? As you think of the year gone by – think about the people who matter to you the most- your parents or partners, your children or your close friends. Have you done them justice?  Did you switch your phone off and spend your Sunday playing with your kid? Did you finally plan that trip that you and your partner have been talking about? Did you take a long weekend and meet all your cousins?  

    Mahindra Holidays wants to resolve in its latest campaign before the year 2017 ends. In its latest series of advertisements, Mahindra Holidays urges people to spend more time with family and put them first. 

    Through multiple stories of common people, the brand wants to highlight how somewhere between the late nights at work and chasing your dreams, the people who get left out, are the ones who matter the most. 

    The concept for campaign was co-created by Mahindra Holidays with the production house, Cheese & Crackers.

    The holiday company has launched four films to support the thought and they will be promoted extensively on digital platforms. 

    Mahindra Holidays and Resorts India chief marketing officer Gridhar Seetharam says, “Our new campaign, #MyFamilyFirst urges everyone to take a family vacation and to prioritize these valuable relationships. Through this campaign we aim to position Club Mahindra as the ultimate destination for families who yearn to strengthen their bonds with their loved ones. We are also happy to unveil a series of four films online, each highlighting how our daily lives keep us so busy that we sometimes tend to ignore what matters the most – our families.”

    Listen to stories about people from all walks of life, and why they decided that there’s no better time than now to start planning family holidays. 

  • FCB Interface with Mahindra’s ‘joy of breaking free’

    FCB Interface with Mahindra’s ‘joy of breaking free’

    MUMBAI: FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

    FCB Interface Chief Creative Officer Robby Mathew said, “This film celebrates the sheer joy of breaking free. Breaking free from the limitations of the road, and by extension, the limitations that we have set on ourselves. It is also a subtle reminder that we have but one life, and there is no excuse whatsoever to not live it to the fullest.  Like they say, sequels always have it hard. We evaluate them much more ruthlessly than the original. Happily for us Amit Sharma has done a phenomenal job with the film and Mikey’s music score is truly breakthrough – a eclectic mix of genres and voices and styles.”

    Credits list:

    Client: Mahindra & Mahindra.

    Creative Agency: FCB Interface

    Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick

    Account Management: Shireen Cama, Ruta Patel, Goutham Ram, Adwait Vanmali

    Director (of the TVC): Amit Sharma

    Exécutive Producer: Poonam Wahi

    Agency Producers: Alpa Jobalia, Stanley Christian

    Production House: Chrome Pictures

    Post production studio: Prime Focus

  • FCB Interface with Mahindra’s ‘joy of breaking free’

    FCB Interface with Mahindra’s ‘joy of breaking free’

    MUMBAI: FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

    FCB Interface Chief Creative Officer Robby Mathew said, “This film celebrates the sheer joy of breaking free. Breaking free from the limitations of the road, and by extension, the limitations that we have set on ourselves. It is also a subtle reminder that we have but one life, and there is no excuse whatsoever to not live it to the fullest.  Like they say, sequels always have it hard. We evaluate them much more ruthlessly than the original. Happily for us Amit Sharma has done a phenomenal job with the film and Mikey’s music score is truly breakthrough – a eclectic mix of genres and voices and styles.”

    Credits list:

    Client: Mahindra & Mahindra.

    Creative Agency: FCB Interface

    Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick

    Account Management: Shireen Cama, Ruta Patel, Goutham Ram, Adwait Vanmali

    Director (of the TVC): Amit Sharma

    Exécutive Producer: Poonam Wahi

    Agency Producers: Alpa Jobalia, Stanley Christian

    Production House: Chrome Pictures

    Post production studio: Prime Focus

  • IAA launches IAA Young Turks Forum

    IAA launches IAA Young Turks Forum

    MUMBAI: The International Advertising Association (IAA) India Chapter has announced its next important initiative – IAA Young Turks Forum – which is focused on young executives who are keen to interact and learn from industry leaders.

     

    This will be a bi-monthly series and for the inaugural one, Akzo Nobel India’s chairman Nihal Kaviratne, has kindly agreed to meet the young professionals to address as well as mentor them. Kaviratne will initially present an analysis of consumption trends in Asia and then interact with the audience on leadership in turbulent times. HBO south Asia is the presenting partner for IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours list in the UK and was awarded as the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development in Indonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia.

     

    Currently, Kaviratne is director of DBS Group & Bank, StarHub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore, GlaxoSmithKline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    IAA India Chapter president & IAA VP development Asia/Pacific region Srinivasan K Swamy said, “IAA has been thinking of doing something for young executives who are the backbone of industry tomorrow. With the launch of IAA Young Turks Forum, we hope to fill this gap. We are delighted to have someone like Nihal Kaviratne who has rich global experience to be our guest at the inaugural IAA Young Turks Forum series. We are sure young professionals will take full opportunity to learn from his insights on whatever he expounds.”

     

    “HBO has always had a strong connect with youth audiences and we are delighted to be associated with this thought exchange platform for young leaders,” said HBO south Asia’s managing director Monica Tata, presenting partner of the IAA Young Turks Forum.

     

    Mahindra’s special services group’s head marketing and public relations Manish Advani who is also chair of the IAA Young Turks Forum series added, “The IAA Young Turks Forum is a unique effort to bring together international gurus and young professionals face-to-face. We are confident in presenting top notch leaders every two months to this young audience”.

     

    Meanwhile, in an attempt to generate interest in the topic, the IAA (India Chapter) has invited Young Turks to send their thoughts on “Asia, Who’s Consuming” or “Leadership in Turbulent Times” in about 500 words to IAA. The chosen best article will win a Nokia cellphone along with a Certificate from the International Advertising Association.

  • Brands engage with Twitter influencers to reach out

    Brands engage with Twitter influencers to reach out

    MUMBAI: According to the Internet and Mobile Association of India (IAMAI), as of March 2013, Twitter had 33 million users across the country. An Economic Times report said that Twitter is eyeing India’s over 500 million mobile consumers as potential users, given that its service can be used on feature phones.

     

    With statistics like that, no wonder brands are milking the popularity and reach of the micro-blogging site, albeit through people called ‘influencers’.

     

    Earlier this month, a national dairy brand created a Twitter splash with the help of 50 influencers, with the campaign being the most talked about at the time. Similarly, Mahindra has identified an ‘influencer’ for its SuPer Milo in actress Gul Panag, who connects with the brand at many levels and campaigns regularly on Twitter.

     

    So, who are these influencers whom brands are increasingly seeking out in order to grow their consumer base and widen their reach?

     

    Social Wavelength joint CEO Sanjay Mehta says that there are three types of influencers. Firstly, the celebrity kinds, who may generate influence across many different areas and people; secondly, subject matter influencers, who are domain specialists and wield influence in specific categories such as automobiles or gadgets or fashion; and thirdly, peer influencers, who may not fall in the first two categories but have good influence over a sizeable group of tweeple (people on Twitter) who interact with them.

     

    Mehta points out that of late, several brands have been engaging with influencers, in big or small ways; be it getting influencers to talk about their new mobile phone or getting them to initiate a tweetinar (a seminar on Twitter) on a topic of relevance. “At the end of the day of course, it is about getting engagement with the influencers, and through such engagement, managing to get an amplification of the brand via the wider network reach of the said influence,” Mehta explains.

     

    A common perception among social media enthusiasts is that Twitter influencers are those who have a huge follower base. While FoxyMoron co-founder, director – new business Pratik Gupta, is of the view that while this is a crucial criterion and an influencer must have at least 1,500 followers, other factors too need to be taken into consideration. “The brand must select an influencer whose opinion and tone is in sync with the brand philosophy. The content tweeted must be consistently of good quality and at the same time, be memorable and valuable. Also from a brand perspective, it is important to ensure that the chosen influencer has not endorsed a competitor in the past. The final criterion one must look out for is dedication; the influencer must regularly and religiously tweet in order to keep his/her followers intrigued,” says Gupta.

     

    For instance, for Maybelline New York India, Foxymoron identified a core group of influencers and called them the ‘Beauty Brigade’. This was done in order to create better products and a unique identity in a highly competitive market. Members of the brigade were the first to receive product samples and hear about contests. They played a major role in promoting brand awareness and product loyalty.

     

    Gupta says that these days, brands engage with influencers in different ways including product sampling, reviews on blogs and DIY YouTube tutorials. Influencers give their opinions in the form of reviews and connect with their followers on a personal level. So, they tend to gain the trust of their followers apart from adding advocacy to brand campaigns. “They support the brand by enabling it to tap into their own fan base. Every consumer then becomes a potential word-of-mouth marketer, which is one of the biggest benefits to the brand. This becomes a win-win situation for the brand and the consumers”, explains Gupta.

     

    That said, most brands are not very open about engaging with influencers on social media. And still, part of the success of the brand on Twitter campaigns definitely goes to its influencers!

  • Can corporate executives be good brand ambassadors?

    Can corporate executives be good brand ambassadors?

    MUMBAI: An old man with a moustache and a turban advertises a popular spice brand. A chain of resorts has a familiar character giving it a thumbs-up. A recent advertisement features executives from other companies talk about their experience flying with a national airline.

     

    Save for these examples, a majority of ads use celebrities to endorse products and services. Making one wonder why most brands prefer not to let their functional executives do the talking.

     

    Apparently, using executives might lend a lot more credibility. However, it may not really appeal to the masses as there is no known face involved.

     

    Brand consultant Harish Bijoor believes Indian brands don’t resort to using their executives as much as the West because Indian CEOs are rather shy and prefer to work behind the scenes rather than in front.

     

    Martha Stewart recently appeared in a cough syrup ad. How many of our CEOs sell a product?

     

    He points out that there are exceptions. “Vijay Mallya’s each and every move promoted his brand – Kingfisher. In the past, Mahindra used Pawan Goenka as well. So, it’s not always celebrities ruling the roost.”

     

    Overall, Bijoor is of the view that people may debate the overuse of celebrities but there is no immediate need to get executives to screens. “There are already a few doing the needful and I don’t think we need more executives to promote the brands. There is a healthy mix, so why clutter it?” he argues.

     

    Business head of Raising ibrows Ganapathy Visawanathan feels that in a country like ours where Bollywood and cricket is like religion, it is safer to use celebrities. “The brands normally use their executive to fight some crisis situation to build credibility, otherwise there will be a big disconnect between the brand and the masses,” he elaborates.

     

    Taproot India co-founder & chief creative officer Santosh Padhi believes product category plays an important role in choosing a brand ambassador. “For an FMCG product, it would be senseless to use an unknown face. Celebs – be it actors or sportsmen – are more relatable to for a common man and hence, it is better to use them. However, for a category like airlines, it is fine to use executives,” he says. The choice between a celebrity, model and executive is also determined by the brand’s strategy, according to him.

     

    Bang in the Middle MD and chief creative officer Prathap Suthan feels it’s a bad idea to use executives. “They shouldn’t get into advertising for their own brands. Essentially, brands need to have their own individual and original character. From the language, persona, tone, colors, design, advertising etc. All of this works together to create and craft a timeless personality for a brand – independent of everything else,” he says. “More importantly, a brand, if it is built on the shoulders of a CEO, what happens when the CEO quits and moves to another company, or cannot speak properly, or is not too presentable, or falls down and hurts himself, or gets into a controversy, or dies? All terrible situations if you build brands around publicly unknown CEOs,” he adds.

     

     Business director GroupM ESP Ameya Sule has a different take on the matter. “For me, the idea is a little conditional. There is no black or white to it. For instance, if a CMO or a senior executive of an apparel brand goes on to promote the brand, then it is more easy to connect it. There has to be a connect and authenticity attached to it, no matter who promotes the brand. It will be good to use an executive as it shows more credibility,” he signs off.

  • Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd

    Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd

    MUMBAI: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as India’s Most Trusted brand this year. Sony ranks as India’s 2nd Most Trusted Brand followed by Tata which has ranked 3rd this year. In 2013, the three brands had ranked second, third and fifth respectively. LG, ranks 4th in this year’s list, followed by the three year leader, Nokia, at 5th place. Hewlett Packard move up fourteen ranks over last year to become India’s 6th Most Trusted Brand and Hero leaps seventy-nine ranks to become India’s 7th Most Trusted. Honda is at rank 8th, followed by Reliance at 9th. Mahindra betters its last year rank by sixty-nine places to get ranked as India’s 10th Most Trusted brand.

    The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14000/-.

    N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung has grown steadily in trust ranks over the last four years – 5th in 2011, 4th in 2012, 2nd in 2013 and has reached India’s Most Trusted rank this year. When a brand focuses on its trust with intensity, apart from trust the brand gains in market-share, product premium and acceptance of new products as an automatic by-product. Samsung’s strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2014.”

    An analysis of the 100 Most Trusted Brands in 2014 revealed that most brands were represented from Diversified with 11, Consumer Electronics with 10, Bath/Beauty with 9, Mobiles with 8, 4-Wheelers, Telephony, and 2-Wheelers with 4 each, and Personal Technology, Sportswear and Aerated Drinks with 3 brands each.

     “Among the top 100 Most Trusted brands, 75 were net gainers while 25 took a fall. The gainers gained an average of 86.23 ranks, while those that fell took a dip of 27.16 ranks on average, showing that the average gain among the top hundred beats the average loss in ranks by 317%. A connected surmise

     

    could be drawn that in the year that was slow for many, brands took the opportunity to focus more on their trust intangibles, scoring points in the process. For long term sustainability and success, it is important that brands have a long term investment in trust”, Chandramouli added.

  • Sundance Institute and Mahindra choose 4 filmmakers for global recognition

    Sundance Institute and Mahindra choose 4 filmmakers for global recognition

    MUMBAI: With every passing day, the independent filmmakers are becoming a force to reckon with. The young, emerging filmmakers just don’t satisfy their passion for filmmaking but also put across the message they believe in through their films. And if the works of these young filmmakers are recognised, the work just gets better.

    The Sundance Institute and Mahindra did that only by announcing the winners of the 2014 Sundance Institute, Mahindra Global Filmmaking Award, in recognition and support of emerging independent filmmakers from around the world. The four winning directors and projects are: Hong Khaou for the film Monsoon from Vietnam/UK; Tobias Lindholm for A War from Denmark; Ashlee Page for Archive from Australia; and Neeraj Ghaywan for Fly Away Solo from India.

    The awards were presented at a private ceremony at the 2014 Sundance Film Festival in Park City, Utah, U.S.A. by Mumbai Mantra chairman Rohit Khattar, Feature Film Program, Sundance Institute founding director Michelle Satter, and International Sundance Institute Feature Film Program director Paul Federbush.

    Ecstatic about the honour Neeraj Ghaywan posted on Facebook, “I kept this a secret for a long time but now it’s out. I am at Sundance film festival in Utah. I just got awarded the Global Filmmaker award by Mahindra Sundance. This is for my first feature film Fly Away Solo (Ud Jaayega). This is for us Varun Grover!! Thank you Anurag Kashyap, Dipa De Motwane, Vikramaditya Motwane, Vikas Bahl, Madhu Mantena,Guneet Monga, Aparna Purohit, Avinash Arun, Utpal Pathak, Abhay Tripathi in helping me get to this point. Special thanks to a lot of the cast and crew, who I can’t mention here as of now.”

    Now in its fourth year, the Sundance Institute, Mahindra Global Filmmaking Award is part of a multifaceted collaboration that exemplifies a commitment to and support of world cinema by the Mahindra Group, one of the largest industrial conglomerates in India known throughout the world for its dedication to excellence and to social responsibility, and the nonprofit Sundance Institute, one of the world’s leading cultural organizations.

    The partnership, which also includes the establishment of the Mumbai Mantra, Sundance Institute Screenwriters Lab in India, began in 2011. The Screenwriters Lab will announce the selection for its third edition in March. The lab brings together eight Indian screenwriters from across the world to develop their works under the guidance of accomplished international screenwriters in an environment that encourages storytelling at the highest level.
    Each of the four winning filmmakers will receive a cash award of $10,000, attendance at the Sundance Film Festival for targeted industry and creative meetings, year-round mentoring from Institute staff and creative advisors, eligibility to participate in a Sundance Institute Lab, and ongoing creative and strategic support from Sundance Institute’s renowned Feature Film Program.

    “Sundance Institute shares with Mahindra Group a joint global commitment to nurturing new artists,” said Sundance Institute President and Founder Robert Redford.  “India is one of the most extraordinary cultures in the world, with the support of Anand Mahindra and his group, Sundance Institute screenwriters’ lab can support the next generation of their storytellers.”

    “At a time when there is no dearth of issues around the world that are crying out to be heard, the Global Filmmaking award recognizes independent film-makers who give expression to those voices. The Mahindra Group is proud to assist the Sundance Institute in this endeavour, which, in line with the Group’s ‘Rise’ philosophy, aims to drive a positive change in communities across the world,” said Mahindra Group chairman & managing director Anand Mahindra.

     

  • The Mahindra Blues Festival is Back!!

    The Mahindra Blues Festival is Back!!

    MUMBAI: Mumbai’s winter thrill closes on a high note this year, a Blues note to be precise. The Mahindra Blues Festival returns to grip live-music-loving audiences once again, with highly acclaimed musicians from around the globe. Amped up with an all-star ensemble of international and Indian Blues artists for 2014, the fourth edition of Asia’s largest Blues festival promises to be a high-energy dose of Blues magic staged at the iconic Mehboob Studios in Mumbai’s seaside suburb of Bandra.

    The Festival’s star-studded line-up includes Grammy Award-winning Bluesman Jimmie Vaughan, the Grammy Award-winning Tedeschi Trucks Band with special guest Doyle Bramhall II, Lil’ Ed & The Blues Imperials, Zac Harmon and India’s own beloved Blues bands, Soulmate and Blackstratblues.

    Mahindra Blues Festival fans are sure to love Austin, Texas-based Jimmie Vaughan, a four-time Grammy Award winner. The older brother of the legendary Bluesman Stevie Vaughan, Jimmie has made his mark in the Blues world, winning the 2001 Grammy Award in the Traditional Blues Album category for his album, “Do You Get the Blues?” Jimmie is no stranger to the stage, performing often at Eric Clapton’s Crossroads Guitar Festival in the USA, which has seen the likes of B.B. King, Buddy Guy, and other legends.

    The remarkable Grammy Award-winning Tedeschi Trucks Band will highlight at the festival this year. Band leaders, and husband and wife, Derek Trucks and Susan Tedeschi gave up their solo bands to form the ten-member Tedeschi Trucks Band in 2010. Though Derek and Susan recorded their debut album only in 2011, they have taken the Blues world by storm, winning for Best Blues Album at the Grammy Awards 2012 and successfully touring around the world. A busy bunch, they also released their second album, “Made Up Mind,” just this summer. This band is probably one of the hottest current acts to tour the country, a big ‘watchout’ for the Mahindra Blues Festival fan base. At Mahindra Blues Festival, Tedeschi Trucks band will be joined by special guest Doyle Bramhall II, another talented musician from a Blues family, as the son of the late Doyle Bramhall. A multi-talented performer and producer, Doyle Bramhall II recently co-produced and toured the world with Eric Clapton in 2013, and produced American singer Sheryl Crow’s 2010 album, “100 Miles from Memphis.”

    Blues lovers also cannot miss Lil’ Ed and the Blues Imperials band. A Chicago native and a veteran of the Chicago Blues, Lil’ Ed will serve up a dose of the songs of his native city, painting the diversity of the Blues genre today. Adding to this picture will be Mississippi-born and bred Zac Harmon, a multidisciplinary giant who has written and produced songs for reggae group Black Uhuru and Rhythm and Blues singer Alexander O’Neal. This Mississippi musician gives a taste of his home state’s Blues style in a famous CD recording of his performance at Los Angeles’ Babe and Ricky’s Inn Blues club. A former member of the Board of Directors of the prestigious Blues Foundation, Zac Harmon’s soulful, passionate Blues will pulsate throughout the Mahindra Blues Festival.   

    A Blues Festival is incomplete without our very own Blues darlings. In comes Meghalaya-based band, Soulmate, perhaps India’s most prominent Blues-rock band. Composed primarily of the singers and guitarists Rudy Wallang and Tipriti Kharbangar, this talented band formed in 2003 has toured music festivals and played concerts around the world, including at the prestigious Kennedy Center in Washington, D.C. and the International Jazzmandu Festival in Kathmandu. They also opened for famed guitarist Carlos Santana at the Formula One Rocks in Delhi. This year Soulmate adds a touch of ‘new’ into their mix, adding to a line-up of traditional and folk musicians. They will also launch their new album here at the festival. This is going to be very interesting indeed.

    Mahindra Blues Festival’s second Indian talent is Blues band, Blackstratblues, the solo Blues project of Mumbai-born Warren Mendonsa. Warren, arguably one of the finest guitarists in the country, has released two solo albums, “Nights in Shining Karma” in 2007 and “The New Album” in 2009, and comes prepared to wow the crowds with the soul-stirring sounds of his finely tuned axe.

    Jay Shah, Head – Cultural Outreach, Mahindra Group said “The response Mumbai has given to the Mahindra Blues Festival is indeed heartening. Each year, the iconic spaces at the Mehboob Studios reverberate with the Blues and provide an immersive experience to the participant. The festival offers equal access both to a diverse audience as well as blues bands from India and abroad. The impact of this festival is felt far and wide – as far as the Mississippi Delta in the United States where our tractor customers feel proud of their cultural heritage being appreciated and celebrated in a land far away”.

    In 2013, the sold-out Mahindra Blues Festival treated over 3500 fans to international musicians like Robert Randolph and the Family Band, Popa Chubby, the Dana Fuchs band, and Indian Blues group, Big Bang Blues. Since its start in 2011, the Mahindra Blues Festival has almost single-handedly promoted the Blues as a music genre to Indian audiences. Since then, the Blues has grown tremendously in popularity, sparking up many Blues Bands and smaller concerts and festivals. A leader in its category, the festival prides itself in being not just a series of concerts but one of the city’s ‘prestige’ experiences, comparable to events that happen in Europe and America. With Blues performances on multiple stages, a very evolved and discerning audience from around India and the world, and perhaps the most delicious American Southern food outside of Mississippi, the Mahindra Blues Festival is a great way to enjoy the last days of winter.

    Now in its fourth year, the Blues Festival has gained a loyal following as diverse as the Blues genre, bringing Indian, International, young and mature fans together for a weekend of Blues music, good food, and a few surprises. Thanks to the MBF, the Blues has found a new audience in India, one that is growing every year.

    Tickets go on sale in Janurary 2014, Daily (Rs.2000) Season (Rs. 3000), Student (Rs.800 per day) all standing, Premium Enclosure Rs. 11.000/- includes seating and beverage.

    The concert is promoted and produced by Oranjuice Entertainment, a professional music and concert management company.

    Gear up for a weekend of electrifying Blues!