MUMBAI: In a world powered by AI and technological marvels, where convenience reigns supreme and lifestyles are defined by lattes and luxury, there exists a timeless force often overlooked—our farmers.
Without them, there’s no favourite meal, no comforting home-cooked dish, no Swiggy, no Zomato – nothing. And yet, how often do we pause to say thank you?
These unsung heroes, with soil-streaked hands and unyielding spirits, labour tirelessly not for wealth or applause but to nourish a nation. They rise with the sun, weather storms, and endure backbreaking toil, all for a marginal fee, just to ensure that our plates are never empty.
While the modern world chases corporate perks and glittering paychecks, these guardians of the earth find joy in simplicity, gratitude in hard work, and purpose in feeding millions.
This Kisan Diwas, Mahindra Tractors, India’s leading tractor brand, reminds us of a debt we can never truly repay. Through their heartfelt campaign, “Did You Thank the Farmer?”, they urge us to pause, reflect, and honour the silent strength behind every meal we consume. It’s not just a celebration—it’s a call to remember, respect, and cherish those to whom we owe our very sustenance.
The campaign features a vibrant digital film that draws parallels between food delivery personnel and farmers. It acknowledges how urban dwellers regularly thank delivery personnel when receiving food parcels but often overlook the farmers who make every meal possible. Mahindra’s campaign encourages everyone to use Kisan Diwas as an opportunity to show appreciation for farmers, urging people to post messages with the hashtag #ThankYouKisan on social media.
Kisan Diwas, observed annually on 23 December, honours the legacy of India’s fifth prime minister, Chaudhary Charan Singh, a champion of farmers’ rights. The day is dedicated to recognising the invaluable efforts of farmers across the country.
Mahindra Tractors’ initiative aligns with its mission to empower farmers through innovative solutions, reliable tractors, and robust financial support. The campaign aims to bridge the urban-rural divide by fostering a sense of gratitude among audiences and highlighting the crucial role farmers play in sustaining the nation.
Express your gratitude to farmers by posting messages on social media platforms such as YouTube, Instagram, or Facebook with the hashtag #ThankYouKisan.
Watch the video here:
जो मेहनत और लगन से हर थाली में पोषण का वादा करते हैं, उन्हें आज हम दिल से धन्यवाद कहते हैं! किसान, तुम हो महान, देश की शान! किसान दिवस की शुभकामनाएँ! आइए इस किसान दिवस हम सब एक साथ #ThankYouKisan बोलते हैं| #MahindraTractors #KisanDiwas@MahindraRise @hsikka1 pic.twitter.com/drMmY9z4ky
— Mahindra Tractors (@TractorMahindra) December 20, 2024
Mahindra Tractors continues its commitment to supporting farmers, celebrating their dedication through this initiative, and urging the nation to acknowledge their contributions every day. Let us rise together, not just in gratitude, but in action, to honour their toil and ensure they too reap the fruits of their endless devotion.
