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Tag: Mahindra Scorpio

  • ‘Dus’ wins award for action film at AXN Action Awards

    ‘Dus’ wins award for action film at AXN Action Awards

    MUMBAI: The action packed Dus won the award for best action film at the AXN Action Awards which were presented by Dino Morea.

    Dus also won awards for action sequence and action director. Amitabh Bachchan won the lifetime achievement award. Best Action Actor went to Akshay Kumar while Best Action Actor in a negative role went to Rahul Dev for Insan.

    SPE South Asia director marketing and sales Rohit Bhandari says, “The Thums Up and AXN Action Awards was conceptualised purely to felicitate our Bollywood superstars for their action extravaganza on the big screen. Our viewers have truly chosen the right action stars and we are exhilarated and thankful to all our viewers and action heroes for making this show a success. AXN looks forward in delivering the best in original entertainment hope to make the action awards an annual event”

    The AXN Action Awards was presented by Thums Up with associate sponsorship by Mahindra Scorpio and Sony Ericsson K750i. The Promotion Partner for the event was the multiplex Inox.

    Those who missed the show can catch it on 15 July at 5 pm and on 16 July at 11 am.

  • AXN to unveil action award winners on Sunday

    AXN to unveil action award winners on Sunday

    MUMBAI: One of AXN’s initiatives for the year is the AXN Action Awards. This seeks to reward work done by Bollywood’s action stars. The show which will be hosted by Dino Morea airs on 9 July at 8 pm.

    With Bollywood always having action as a part of a formula that is served along with drama and romance, it is only recently that there are blockbuster pure adrenaline racing action movies, a la Hollywood, breaking away from the sugary romances and the family dramas.

    Morea will go on the sets of each of the action stars to felicitate them with their new prized possession. The award categories include: Best Action Movie, Best Action Director, Best Action Sequence in a Movie, Best Action Actor and Best Action Actor in a Negative Role

    As had been reported earlier by Indiantelevision.com, the channel received over 200,000 votes for different action categories in the first ever Indian Action Awards.

    SPE Networks South Asia director of marketing and sales, Rohit Bhandari says, “Indian cinema produces some of the best action heroes in the world. So how could AXN resist helping our viewers to felicitate the brawniest stars of them all? Thums Up and AXN are both brands that symbolize adventure, endurance and extreme challenge. The AXN Action Awards will be a never before seen comprehensive look at the action heroes, the movies and the people behind them!”

    The AXN Action Awards is presented by Thums Up with associate sponsorship by Mahindra Scorpio & Sony Ericsson K750i. The retail partner for the event is Inox, the multiplex chain.

  • AXN gets over 200,000 votes for its Action Awards initiative

    AXN gets over 200,000 votes for its Action Awards initiative

    MUMBAI: Looks like AXN’s decision to do an initiative around Bollywood is paying dividends. The channel has announced that it received with over 200,000 votes for different action categories in the first ever Indian Action Awards.

    From biker stunts and enthralling on-ground activities to responses on SMS and on the AXN website fans have voted for their stars who they want to see get an award.

    As had been reported by indiantelevision.com earlier AXN had introduced the first ever Action Awards in India last month. These awards will felicitate the tough guys of Bollywood. Dino Morea will present these awards to the much deserving action stars of Bollywood who have come a long way from the ‘dishoom dishoom’ to international quality special effects, high speed action sequences and the finest editing.

    Voting was via SMS, ballot paper and logging on to www.axnactionawards.com. AXN and and main sponsor Thums Up also co-ordinated on ground activities in eight cities in India. At each of the events, on-ground paper ballot voting was conducted where a form was filled by the audience to cast their vote for their favourite action hero.

    The AXN Action Awards is presented by Thums Up with Associate Sponsorship by Mahindra Scorpio and Sony Ericsson K750i. The promotion partner for the event is Inox.