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Tag: Mahindra & Mahindra Ltd

  • Mahindra commemorates 25 years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative

    Mahindra commemorates 25 years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative

    Mumbai: Mahindra & Mahindra Ltd, India’s leading manufacturer of SUVs and armoured vehicles for defence and paramilitary forces, proudly announces the launch of ‘Hearts to Bravehearts’, an initiative to commemorate the 25th anniversary of India’s victory in the Kargil War. This initiative is a heartfelt mission to honour the courage, sacrifice, and resilience of our brave soldiers. Mahindra reiterates its commitment towards nation-building through this endeavour.

    Mahindra SUVs will simultaneously flag off from Tanot Border Post, Kibithoo Border Post, and Kochi Port covering 10000 km. The convoys will carry messages from citizens to military stations, garrisons, and war memorials across the country, culminating at the Kargil War Memorial.

    The campaign is a sincere call to all Indians to express their gratitude towards the Indian armed forces. Citizens are invited to share their gratitude through letters, poems, sketches, and other creative expressions. In partnership with Indian Post (department of post, ministry of communications), Mahindra will utilise their extensive network to deliver messages from Mahindra Dealerships to three locations of military significance from where convoys of Mahindra SUVs will flag off. The final destinations for these messages include military stations, garrisons, war memorials, and cantonments across the country and Kargil/Drass.

    M&M Ltd president – automotive division Veejay Nakra said, “We are deeply honoured to commemorate the 25th anniversary of the Kargil victory with our ‘Hearts to Bravehearts’ initiative. This campaign is not just about remembering our heroes but about celebrating the freedom and peace they have secured for us. By sending our heartfelt messages to the brave soldiers who protect our nation, we aim to show them that their sacrifices have not only brought us safety but also endless smiles and a peaceful life. Mahindra is proud to be a part of this significant journey, reinforcing our commitment to exploring the impossible and supporting our nation’s heroes.”

    In a significant collaboration, Mahindra has tied up with Faujiana as a partner to engage with Kargil war veterans to spread awareness and drive citizen participation through its extensive network. Along the way, the drive will also foster goodwill through the involvement of eminent journalists and celebrities, amplifying the campaign’s emotional resonance.

    A robust social media campaign will provide the necessary reach and scale, engaging millions across the nation. Citizens will be encouraged to share their messages on social platforms as well as at their nearest Mahindra Dealerships, amplifying the collective voice of gratitude and respect for our armed forces. Drop points will be set up at Mahindra showrooms and workshops nationwide, making it convenient for people to contribute their messages.

    By delivering these messages to Defence destinations across the country, Mahindra proudly plays a role in honouring heroes and reinforcing the nation’s pride in its defence forces.

  • Mahindra, Santanu Hazarika & Nought One collab to showcase XUV 3XO inspired streetwear collection

    Mahindra, Santanu Hazarika & Nought One collab to showcase XUV 3XO inspired streetwear collection

    Mumbai: Mahindra & Mahindra Ltd, India’s leading SUV manufacturer, has  teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a streetwear collection that draws inspiration from the design and colours of the Mahindra XUV 3XO. The collection was introduced at the XUV 3XO ‘Tech Fashion Tour’, an exhibit property,  held in Mumbai, showcasing Mahindra’s innovative approach to connecting with new-age customers.

    Design elements from the XUV 3XO, like its distinctive diamond inserts and logo, have been creatively adapted into the apparel, linking the pieces directly to the SUV’s aesthetic. This  collection is targeted to attract young consumers who appreciate both modern fashion and  innovative car design.

    Mahindra & Mahindra Ltd chief design and creative officer Pratap Bose said, “Today, we are  excited to showcase a collection that brings together our passion for innovation across our authentic  SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the  premium compact SUV to new heights of design, technology, and innovation. This collection not only  reflects the bold and distinctive features of the XUV 3XO but also complements the lifestyle and values  of our younger consumers. Through this collaboration with Santanu and Nought One, whose work is  always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring  new forms of expression.”

    Santanu Hazarika and Abhishek Paatni said, “We are thrilled to partner with Mahindra on this  unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with  the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation  into fashion, and we believe our customers will appreciate the creativity and authenticity behind each piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the  new age and a progressive future.”

    This collaboration with Santanu Hazarika and Abhishek Paatni represents a new direction for  Mahindra, connecting with a broader audience through fashion and lifestyle.
     

  • Disney Star onboards 26 sponsors for ICC World Cup 2023

    Disney Star onboards 26 sponsors for ICC World Cup 2023

    Mumbai As the ICC World Cup 2023 approaches, Disney Star reveals its 26 esteemed sponsors, featuring prominent brands including PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.

    Disney Star head of network – ad sales Ajit Varghese said, “The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers’ interest and advertisers’ participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone.”

    The ICC World Cup 2023 will be played at 10 prestigious venues across India. The matches will be telecast exclusively on the Star Sports network and will also be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament kicks off on 5 October with an electrifying match-up between England and New Zealand in Ahmedabad. Over 46 days, 48 matches will be played at world-class venues, culminating in the Men’s Cricket World Cup Final on 19 November at the largest cricket stadium in the world, in Ahmedabad.

    The tournament is set to commence on 5 October, promising an extraordinary series of matches that will captivate cricket enthusiasts worldwide.

  • Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for Auto and Farm business

    Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for Auto and Farm business

    Mumbai: Mahindra & Mahindra Ltd., leaders in farm and auto sectors, today announced the expansion of its cricketing association as the associate sponsor with Star Sports for the much-anticipated ICC Men’s Cricket World Cup 2023 and ‘co-powered by’ sponsor on the digital platform, Disney+ Hotstar. This represents one of Mahindra’s most significant forays into sports sponsorships. In addition to the ICC Men’s Cricket World Cup 2023, this collaboration ensures visibility for Mahindra’s Automotive and Tractor brands during the upcoming Asia Cup 2023.

    With its strong presence during the ICC Men’s Cricket World Cup 2023, Mahindra aims to foster a deeper connection with customers, fortifying the trust and bond they share with the brand. Additionally, Mahindra dealerships will host a series of engagement activities during the cricket season for customers.

    The ‘Click to Book Test Drive’ feature, set to be prominently showcased during the ICC Men’s Cricket World Cup 2023 broadcasts on Disney+ Hotstar, highlights the brand’s commitment to leveraging technology and innovation. This enhanced feature will offer cricket enthusiasts a smooth bridge from the excitement of the match to the allure of experiencing Mahindra’s cutting-edge products first-hand.

    Mahindra & Mahindra Ltd executive director & CEO – Auto & Farm sectors Rajesh Jejurikar said, “We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers.”

    The ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, presents a golden opportunity for Mahindra to connect with a vast audience. As India proudly hosts the entire tournament, cricket enthusiasts are gearing up for 48 thrilling matches, notably the India vs Pakistan showdown on 14 October. These matches, broadcast on the Star Sports Network and streamed on Disney+ Hotstar in various languages, offer Mahindra a prime platform to engage with potential customers. Hotstar’s initiative to provide free access to mobile users further amplifies this reach. With viewership spanning across India, Mahindra is poised to deepen its connection with a diverse and expansive audience during this cricketing spectacle.

    From the goalposts of the FIFA World Cup to the association with multiple teams of the electrifying Indian T20 league to the IBA Women’s World Boxing Championships, Mahindra’s presence has been a testament to its dedication to excellence, both in the automotive & farm sectors and the sporting arena.

  • Mahindra launches Marazzo #ChooseTogetherChooseRight campaign

    Mahindra launches Marazzo #ChooseTogetherChooseRight campaign

    MUMBAI: Mahindra & Mahindra Ltd, part of the $20.7 billion Mahindra Group, today, announced the launch of a new marketing campaign for its premium multi-purpose vehicle Marazzo. Christened #ChooseTogetherChooseRight, the campaign will debut an all-new television commercial (TVC) that promises to build a strong emotional connect with family-car buyers by bringing to life the power of coming together to make important life-choices.

    The multimedia campaign will go beyond television to leverage digital and social media and on-ground and dealership activation to engage with consumers and celebrate the choices they make together as a family.

    The new Marazzo campaign is based on the insight that the modern Indian family comes together to make big life-choices. This stems from the aspiration to always provide the best for the family in all important aspects of life, including the choice of the new family-car. Marazzo seeks to establish a strong emotional connect with family-car buyers by acknowledging these realities and, indeed, celebrating them in the new campaign. 

    Speaking on the launch of the new campaign, Mahindra & Mahindra Ltd chief of sales & marketing, automotive division Veejay Nakra said, “The insight-based TV commercial aims to amplify the collective role of today’s family in the choice of a new car. It also corroborates on the ever evolving role of women in making family decisions, in this case, choosing Marazzo as the family-car. We are confident that the new campaign will inspire many customers, who are keen to upgrade from a hatchback or a compact sedan, to collectively choose the Marazzo.”

    Born of an engineering collaboration between Mahindra Automotive North America (MANA), Detroit and Mahindra Research Valley (MRV) Chennai, the Marazzo has been engineered for excellence to ensure a smooth ride, agile handling, the quietest and fastest cooling cabin in its class and a comfortable cabin with ample space. The Marazzo's streamlined and aerodynamic design is an outcome of the collaboration between Pininfarina, Italy and the Mahindra Design Studio in Mumbai.