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Tag: Mahindra Logistics Ltd

  • Mahindra Logistics launches Alyte

    Mahindra Logistics launches Alyte

    MUMBAI: Mahindra Logistics Ltd., announced the launch of Alyte – a refreshed, premium, and tech-enabled B2C mobility service designed for today’s digitally connected urban commuters. Offering seamless airport-to-city, in-city travel, and outstation rides, Alyte combines comfort, advanced technology, sustainability, and elevated service standards to meet the evolving expectations of modern travellers. Alyte is launched in Delhi NCR, with planned expansions across Noida International Airport, Mumbai, Bangalore, Hyderabad, and other key metropolitan cities.

    Alyte has been serving corporate clients as part of Mahindra Logistics Mobility Enterprise Solutions. By unifying all people mobility services under a single, modern brand, Alyte strengthens the B2C mobility portfolio with a sharp focus on providing safe and reliable services for an uninterrupted B2B, B2C, and airport travel experience.

    With assured rides, transparent surge-free pricing, zero cancellations, and a premium in-ride experience delivered by well-trained chauffeurs, Alyte is redefining everyday commuting. The service also offers 24/7 customer support—with no bots—and live GPS tracking to enhance safety and convenience. Rides can be booked through the newly launched Alyte mobile app, which features an intuitive interface for hassle-free bookings, real-time ride tracking, secure payments, and greater user control—reflecting the brand’s commitment to a tech-led, customer-first experience.

    To meet the diverse needs of today’s travellers, Alyte offers two distinctive service categories—Privé and Select, combining a premium experience with safety and convenience. Alyte Privé represents the elite offering, featuring premium electric vehicles tailored for those who prioritise comfort, sustainability, and seamless mobility. Alyte Select complements this with a curated fleet of high-quality sedans and SUVs, designed for everyday travel.

    Mahindra Logistics Ltd managing director & CEO Hemant Sikka said, “India’s mobility ecosystem stands at an inflection point—demanding new standards in safety, comfort, reliability, and service excellence. With Alyte, we are building on a trusted legacy to reimagine urban and airport mobility through a premium, tech-enabled platform that shapes the future of people mobility”.

  • Mahindra Logistics launches ‘Kargil Vijay Run’ campaign

    Mahindra Logistics launches ‘Kargil Vijay Run’ campaign

    Mumbai: Mahindra Logistics Ltd has launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, an incredible way to pay homage to the valour and sacrifice of our armed forces. Featuring ultra-runner Sufiya Sufi’s journey across the challenging terrains of Leh up till the Kargil War Memorial reflects relentless spirit and determination.

    The video campaign opens with Sufiya running under the scorching sun, embodying her passion and determination to conquer every milestone. Starting her run from the Galwan War Memorial, surrounded by the hustle and bustle of an army camp symbolises the courage and commitment of the soldiers. The narrative beautifully interweaves Sufiya’s personal drive with the bravery of the Indian soldiers showcasing breath taking landscapes and steep trails. The presence of Mahindra Logistics in these challenging geographies adds confidence to Sufiya’s inspiring run, demonstrating the company’s commitment to operational excellence and pan India connectivity.

    The meticulously planned run from the Galwan War Memorial to the Kargil War Memorial was conducted at freezing temperatures with a total elevation gain of 8000m, all above 3500m altitude and with only 60% oxygen levels. Spanning 490 km, the campaign demonstrates endurance and the unyielding spirit of Sufiya that resonates with Mahindra Logistics’ vision of connecting India’s proximities with efficiency and excellence.

    Commenting on the ‘Kargil Vijay Run’ initiative, Mahindra Logistics Ltd. associate VP Marketing, Communications & Sales Excellence Mansi Nagri said, “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers”.

    Commenting on the successful completion of ‘Kargil Vijay Run’, Sufiya Sufi, Acclaimed ultra-marathon runner and 5 times Guinness World Record Holder said, “I did the Kargil Vijay Run to honour the brave hearts of our country. The journey despite its challenges couldn’t not make me give up as I was carrying the responsibility of their courage at each step from Galwan to Kargil War Memorial. I am thankful to the Northern Command of Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps for supporting me in this incredible journey”.

    As part of the initiative, Mahindra Logistics also announced pan India donation drive to the Army Welfare Fund in support of the veterans and their families.