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Tag: Mahindra Lifespaces

  • Sethi in Stone as SPJ True Realtyy Builds Sales Game Plan

    Sethi in Stone as SPJ True Realtyy Builds Sales Game Plan

    MUMBAI: When it comes to selling spaces, SPJ True Realtyy is laying down a strong foundation starting with its leadership. In a move set to turbocharge its growth ambitions, the Gurugram-based developer has roped in real estate heavyweight Jashanpreet Singh Sethi as senior vice president & head of sales.

    With over 13 years of experience chiselled across India’s leading realty players DLF, Mahindra Lifespaces, M3M, and Omaxe Sethi’s name is as familiar in boardrooms as it is on sales dashboards. His track record? A portfolio of market-expanding strategies and consistently robust revenue deliveries.

    At SPJ True Realtyy, he’ll be entrusted with scaling high-performance teams, driving aggressive revenue targets, and sharpening the brand’s residential and commercial sales playbook. “I’m here to build for the long game, with customer-centricity at the heart of every move,” said Sethi. “The aim is to power SPJ’s growth through data-led strategy, sustainable relationships, and a future-first mindset.”

    Welcoming him on board SPJ True Realtyy executive president Praveen Raina said, “Sethi’s entry brings strategic sharpness and agility to our sales engine. With his sectoral know-how and customer engagement finesse, we expect to deepen our market presence while staying true to our value-driven development ethos.”

    Sethi’s appointment comes at a pivotal juncture for SPJ True Realtyy as it doubles down on expanding across both residential and commercial verticals. With a leadership mindset anchored in performance, the brand is clearly setting the tone for a more ambitious, strategically sound phase brick by brilliant brick.

  • Mahindra Lifespaces appoints Viral Oza as chief marketing officer

    Mahindra Lifespaces appoints Viral Oza as chief marketing officer

    MUMBAI: Mahindra Lifespace Developers Ltd, the real estate and infrastructure development arm of Mahindra Group, today announced that it has appointed Viral Oza as chief marketing officer (CMO).  In his new role, Oza will play a pivotal role in the journey of all the Company’s brands, building deep market understanding and strengthening customer insight capabilities. Viral will steer this transformation, crafting, and leading marketing and growth programs across the Company’s residential and industrial businesses.

    Mahindra Lifespaces  MD and CEO Designate Arvind Subramanian said, “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

    Oza added, “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

    Viral joins the company with over 28 years of experience across FMCG, telecom, media and real estate, spanning several countries in Asia, Africa and the Middle East. Through his global career journey, he has developed strong business, management and leadership skills through building and growing diverse teams in companies including Unilever, Nokia and Microsoft.  Prior to joining Mahindra Lifespaces, Viral was the chief marketing officer at Lodha Group, where he was responsible for driving marketing excellence, building customer eccentricity, and shaping organizational culture and talent.

  • Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

    Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

    MUMBAI: Mahindra Lifespaces Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings.  The campaign builds on Mahindra Lifespaces’ brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.  The films depict the joy of living in a Mahindra Lifespaces home, which is accentuated by project features and amenities designed for shared experiences in the form of community events and celebrations.

    Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers Ltd. said, “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”

    Shayondeep Pal – Chief Creative Officer, Network Advertising, added, "Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, 'Joyful Homecomings'. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, 'Aaj Ghar Jaldi Jaana Hai' in popular parlance. The idea hinges on this."

    The campaign comprises two light-hearted films that communicate the brand proposition of Joyful Homecomings by associating it with cricket in an entertaining and humorous way.  The films depict the obsession that Indians have with cricket, the excitement associated with the game and even more so when it is with like-minded neighbours & friends.  The DVC showcases various situations wherein individuals will prioritise getting home in time to enjoy that much-anticipated cricket match with family, friends and neighbours! 

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.