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Tag: Mahindra Group

  • Gulf Oil presents ‘LEADER TALK’ with Gary Kirsten and Pawan Goenka

    Gulf Oil presents ‘LEADER TALK’ with Gary Kirsten and Pawan Goenka

    New Delhi: At a time when India is looking for young and dynamic leadership in all spheres, CNN-IBN, in association with Gulf Oil, brings you LEADER TALK, a unique new talk show that will explore the ever-evolving aspects of leadership, be it in a corporate boardroom or in a sports arena.

    This week, IBN Network Editor-in-Chief Rajdeep Sardesai talks to Gary Kirsten, the former South African cricketer who coached India to an emphatic World Cup victory in 2011, and Pawan Goenka, President, Automotive and Farm Equipment at the Mahindra Group. On the show, Kirsten and Goenka talk about the importance of being an ambitious and trustworthy leader. Kirsten reveals that the key to success is making a bunch of individuals work as a unit for a bigger cause. Goenka points out that a true leader shows courage in times of adversity and doesn't believe in instant success.

    The show will be aired on Sat, Aug 17 at 12:30 PM, followed by a repeat telecast on the same day at 10:30 PM and on Sun, Aug 18 at 10:00 AM and 7:30 PM only on CNN-IBN.
    More details on this series can be viewed on www.ibnlive.com/leadertalk .

  • Interbrand India adds Mahindra to its roster

    MUMBAI: DDB Mudra‘s brand consultancy agency Interbrand India has added Mahindra Group to its roster of clients that includes Tata Group and Godrej.

    The Interbrand offices in Mumbai and London will carry out the assignment. Mahindra is looking to establish itself as one of the world‘s most valuable brands.

    Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India offers complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

    Interbrand India MD Ashish Mishra said, “We want Indian companies to realise that brands are not mere logos or slogans but rank among the most important assets a business owns. As the world‘s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”

  • Mahindra dons new identity

    MUMBAI: Mahindra Group, one of the country‘s leading business houses, has unveiled its fresh visual identity which will be reflected across all its businesses globally.

    The idea of introducing a new identity came because the company felt that the evolution of the brand over the years should be reflected in its visuals.

    Mahindra Group chairman Anand Mahindra said, “The Mahindra Group has grown exponentially over the past decade, with businesses covering a wide range of industries. Hence, we felt the need to refresh our visual identity to better reflect a Mahindra that has evolved over the years and is ready to take on future challenges.”

    Mahindra feels that continuity and change have both been integral parts of Mahindra‘s growth story. “Continuity has given us strength, stability and roots, while our desire for change has driven our growth and enabled us to thrive. Our new word mark clearly reflects both these attributes and is in sync with our Group aspiration which is to become one of the top 50 most admired global brands within a decade,” he added.

    Mahindra Group president group strategy and chief brand officer and member of the group executive board S.P Shukla said that the new word mark and other elements of our refreshed visual identity have been adopted after extensive research and feedback.

    The new word mark aims to reflect the ‘core‘ of Mahindra. The company has ensured that it would have universal appeal across consumer and business segments in urban and rural areas, as well as overseas. “We have tried to create a modern futuristic feel, while retaining the dependability, reliability and warmth associated with the Mahindra brand,” Shukla added.

  • Mahindra Scooters communicates its legacy in latest campaign

    MUMBAI: Mahindra Two Wheelers, a part of the $15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The campaign has been created by Interface Communications.

    Through this new communication created by Interface Communications, the brand aims at establishing how the scooter range takes ahead Mahindra™s legacy of providing powerful, reliable and stylish vehicles. It tells the audience about Mahindra‘s technical expertise in manufacturing advanced automobiles for the Indian consumer and leveraging them for their new scooter range.

    Mahindra Two Wheelers executive vice president – strategy and market development Viren Popli said, “Today, Mahindra has a complete portfolio of mobility solutions across land, air and water with SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces. We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra‘s automobile expertise that has gone behind the making of our new scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra.”

    The campaign spans across electronic, print and digital media.

  • Mahindra is Sri Lanka Premier League title sponsor

    MUMBAI: India‘s leading SUV manufacturer Mahindra & Mahindra has acquired the title partnership rights of the Sri Lanka Premier League (SLPL), a T20 cricket league formed on the lines of the cash-rich Indian Premier League (IPL).

    SLPL kicks off from 11 August and will be played over three weeks at two venues – Colombo and Kandy. The inaugural edition of this League will feature seven provincial teams in a round-robin league format, with the winners having the distinction of playing in the Champions League Twenty20 (CLT20) as one of the teams in the qualifiers.

    There will be 24 games in the Mahindra Sri Lanka Premier League and each team will be allowed a maximum of 18 players. Teams will be allowed to field a maximum of four foreign players per game with the remaining being local players.

    The Man of the Match in all 24 matches will receive the title of “Mahindra Man of the Match” while the ‘Man of the Tournament‘ will win himself an XUV5OO.

    Sri Lanka Cricket president Upali Dharmadasa said, “Sri Lanka Cricket is proud and honoured to have on board, one of India‘s leading business houses as the Title Sponsor of the Sri Lanka Premier League which shall now be referred to as the Mahindra Sri Lanka Premier League.

    “Since the Mahindra brand is also a household name in Sri Lanka, we believe it is the perfect platform to take the message of the Sri Lanka Premier League, which is “Gama Rata Lokeya, Eka Karana” or “Province, Country, World, Becomes One” to the world,” he added.

    Mahindra Group President- Group Strategy and Chief Brand Officer S.P. Shukla said, “Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone.”

    The Group‘s association with the Celtic football club, Canadian NASCAR, Moto GP and now the Sri Lanka Premier League underscores its continued commitment to promote sports not only at the grassroots level but also across a global platform.

    The league will feature international stars like West Indian batsman, Chris Gayle and swashbuckling Pakistani all-rounder, Shahid Afridi. The League will conclude on August 31.

    ESPN Star Sports has global media rights for the league while Carlton Sports Network has the terrestrial broadcast rights for the tournament.

  • 8 film projects selected in inaugural Mumbai Mantra/Sundance Institute Screenwriter Lab

    8 film projects selected in inaugural Mumbai Mantra/Sundance Institute Screenwriter Lab

    MUMBAI: Mumbai Mantra, the media and entertainment division of the Mahindra Group, collaborated with Sundance Institute for the inaugural Mumbai Mantra/Sundance Institute Screenwriters Lab 2012 in which eight feature film projects were selected through a rigorous evaluation process from screenplays submitted by Indian screenwriters from around the world.

    These screenwriting fellows had the opportunity to work intensely on their feature film scripts with the support of established screenwriters and directors (creative advisors) in an environment that encouraged innovation and creative risk-taking.

    Through one-on-one story sessions with the creative advisors, the Screenwriting Fellows were engaged in an artistically demanding process that offered indispensable lessons in craft, a fresh perspective on their work and a platform which fully realised their material.

    This year’s Screenwriting Fellows who went through the immersive five day workshop (March 11-15) are: Charudutt Acharya (Sonali Cable Centre), Shonali Bose and Nilesh Maniyar (Margarita, With a Straw), Vikas Chandra (Toothache), Rajnesh Domalpalli (Avani), Prashant Nair (Umrica), Anusha Rizvi and Mahmood Farooqui (Opium), Ajitpal Singh (Manjhi) and Kartik Singh (Public School).

    Said Mumbai Mantra chairman Rohit Khattar, “We are at an exciting storytelling stage in the history of Independent Cinema in India. With the help of our exceptional partners, Sundance Institute, we are keen to recognize, nurture and hone talent in India and across the world. We welcome to the lab the 11 remarkably talented Creative Advisors. We congratulate the 10 screenwriting fellows selected for the first Mumbai Mantra | Sundance Institute Screenwriters Lab and look forward to their next films with great anticipation.”

    Mumbai Mantra received over 500 applications. For the selection of the eight projects for the Lab, the selection advisory committee comprised eminent Indian screenwriters, directors, film critics and film academics who considered over 90 screenplays. After an intense selection process in consultation with the Sundance Institute, the final eight projects were chosen.

    The Mumbai Mantra | Sundance Institute Screenwriters Lab is the first step in a three-year creative and strategic partnership that includes a robust plan to help Indian filmmakers connect to ever-increasing global audiences.