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Tag: Mahindra Finance

  • Mahindra group hires Devendra Sharnagat as SVP- AI division

    Mahindra group hires Devendra Sharnagat as SVP- AI division

    MUMBAI: AI– especially it’s use to improve productivity and work flows –  is the juice that’s keeping organisations moving forward and invest in it greatly. The Mahindra group is not far behind. It recently appointed Devendra Sharnagat as the senior vice-president of the AI division. In this new role, he will oversee the centralised data and AI expertise pool, driving the group’s AI initiatives across various companies.

    Hitherto, he was the chief data & analytics officer at Mahindra Finance where  he was leading data and analytics function for the financial services sector and driving business effeciency and productivity through data and digital.

    He has spent a large part of his career at HDFC Bank (eight years) where he rose from being manager campaign management in the credit card division to deputy vice-president analytical marketing when he decided to quit and join Kotak Mahindra Bank. A 11-year stint there saw him rise from vice-president, head – BIU & customer value management to senior executive vice-presdent – head of data and analytics. He then made a lateral move in the Mahindra  group to Mahindra Finance.

    Sharnagat is well  wired for the job.  Apart from  his work experience, he holds a master’s degree in technology from Bits Pilani and a master of management studies from Sydenham Institute of Management Studies. 

  • Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’

    Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’

    Mumbai: Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, and one of India’s leading NBFCs, released a special film encapsulating the essence of Diwali – ‘Main Sambhaal Lungi’. The film revolves around a daughter’s efforts towards fulfilling the dreams of her family. The film will be disseminated through social and digital platforms during this Diwali.

    The narrative set in the backdrop of Diwali, features the protagonist, a responsible daughter who is committed to fulfilling her family’s needs and dreams. Through engaging storytelling that beautifully interweaves emotions, aspirations & bonds of family, the film highlights the aspect that our loved ones often make so many things possible for us without even being told to and draws a parallel with how Mahindra Finance too understands financial needs of the customers and becomes a partner in fulfilling their dreams as one of their own.

    The film concludes with the daughter bringing home a new car on the occasion of Diwali, enabled by a Car Loan provided by Mahindra Finance.

    The digital film has been conceptualised keeping consumer insights at the centre of communication. The one-week campaign will be amplified on social media and other key digital platforms. The campaign plans to generate substantial buzz around vehicle loans & other financial products of Mahindra Finance.