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Tag: Mahindra Automobiles

  • DDB Tribal ropes in Anusheela Saha as new creative head

    DDB Tribal ropes in Anusheela Saha as new creative head

    MUMBAI: Talk about a creative twist in the plot. DDB Tribal has brought on board Anusheela Saha as its new creative head, marking a fresh chapter for the Gurugram-based agency within the DDB Mudra Group.

    Saha moves from FCB India, where she was national creative director, spearheading campaigns that paired emotional resonance with cultural impact. With more than two decades of experience at agencies such as Cheil and FCB, she has built a portfolio spanning Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS and the Times of India. Her work has earned recognition at Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia and Kyoorius.

    Notable among her projects is ‘Unbox Me’, which shines a light on gender identity in children and sparks conversations well beyond the advertising world. She marked a personal milestone when she stepped into her FCB role as a new mother.

    Saha will report to DDB Mudra Group, chief creative officer, Rahul Mathew, taking over from Iraj Fraz who transitions into a new role within the company.

    “Over the last few years, we’ve seen DDB Tribal grow stronger and more confident,” Mathew said. “Anusheela will help take this growth into its next phase. She shares many of the values we hold dear, especially when it comes to big ideas and craft.”

    Saha added, “For me DDB is the perfect alignment of culture, creative vision and leadership. I look forward to partnering with Rahul, Ashutosh and the team to take this legacy forward.”

  • ETV Marathi awards creative mandate to Rickshaw Communication

    Mumbai: Rickshaw Communication & Design has bagged the creative mandate of ETV Marathi following a multi-agency pitch.

    They have been awarded this business on their strategy and creative strengths which were innovative and compelling, according to a statement.

    The agency will be responsible for devising campaigns for ETV Marathi that will cover outdoor, print and radio. It has already started work on a 360 degree marketing campaign for two new non fictions shows that will soon launch on ETV Marathi.

    Rickshaw Communication & Design founder and creative partner Suhas Parab said, “This win is going to be a challenge and equally good opportunity for the team at Rickshaw to explore the creative lengths for the pioneers of Marathi general entertainment. This account gives us an opportunity to get closer to the consumer of this genre and design campaigns that are more personal, effective and captivating. This is just the sort of work that we at Rickshaw enjoy doing.”

    Some of the other brands that Rickshaw Communication & Design has worked on are Mahindra Automobiles, UTV Stars, UTV Bindaas and Phoenix – Palladium Mall.