ITV

Tag: Mahi Bhanushali

  • An odyssey of entertainment: COLORS wraps the year, ruling the roost across genres

    An odyssey of entertainment: COLORS wraps the year, ruling the roost across genres

    Mumbai: COLORS sparked a television revolution in 2023, welcoming a new era of diverse dazzling content. India’s trailblazing HGEC seized the moment to redefine the content landscape with a rollercoaster ride through the realms of different genres such as social dramas, musical drama, compelling love stories, supernatural and romance fantasy. Living up to its promise of setting the trend in the entertainment arena, it curated a robust and diverse content palette leaving viewers spellbound and clamouring for more. The channel offered a delightful mix of fiction and non-fiction shows that had audiences glued to their television screens. As we bid adieu to 2023, let’s take a stroll down memory lane and relive the carnival of emotions, magic, suspense, and jaw-dropping moments that kept viewers on the edge of their seats.

    The milieu of mythology

    Shiv Shakti – Tap Tyag Tandav – Brahmand ki pehli prem gatha

    A person and person sitting on a rock Description automatically generated

    COLORS presented a visually breathtaking saga of the revered deities Shiv and Shakti unfolding their journey of duty, sacrifice, and separation, leading to moments of ‘tap’, ‘tyag’, and ‘tandav’. Ram Yashvardhan and Subha Rajput took on the roles of Shiv and Shakti, portraying two divine entities bound by an inseparable bond across ages.

    Chhoti soch ke khilaaf ek muhim

    Neerja… Ek Nayi Pehchaan – Pehchaan banaane ka ek anokha safar.

    No child should be bound by their parents’ profession; however, a sex worker’s daughter is expected to walk the same path as her mother in COLORS’ ‘Neerja… Ek Nayi Pehchaan’. Challenging this prejudice, the social drama spotlighted the lives of Protima (Sneha Wagh) and Neerja (Aastha Sharma), a resilient mother-daughter pair. These two strong-willed individuals are set on surpassing societal biases and making a fresh identity as they navigate the complexities of life in Sonagachi, Asia’s largest red-light district.

    Doree – Chhoti umr se chhoti soch takrayi hain

    COLORS’ ‘Doree’ sheds light on the pervasive grip of ‘chhoti soch’ (narrow-mindedness) still prevalent in society, urging an immediate shift in the perception and value attributed to the girl child. ‘Doree’ is a portrayal of a girl’s struggle from birth and her fight for societal rights. Starring Sudhaa Chandran as Kailashi Devi Thakur, Amar Upadhyay as Ganga Prasad, and Mahi Bhanushali as Doree, the show is set against the backdrop of Varanasi. As it explores the social issue of girl child abandonment, ‘Doree’ narrates the story of a six-year-old, Doree, living with her foster father Ganga Prasad in the Bunkar mohalla and fighting a regressive mindset. To bring societal change and address the gender bias against girl child, COLORS joined hands with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative to raise awareness about the social evil of girl child abandonment. In addition to launching a primetime show on the subject, as part of this association, COLORS promoted the 24-hour emergency toll-free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation.

    Love makes the world go round

    Chand Jalne Laga – Ek pyaar ka junoon aisa bhi

    A person and person standing together Description automatically generated

    The most passionate love story of the year COLORS’ ‘Chand Jalne Laga’ struck a chord with the viewers with its storyline of two souls separated by the cruel hand of destiny. Starring Vishal Aditya Singh and Kanika Mann as the dreamy duo Dev and Tara, this fairytale depicts how love remains unchanged when everything else is fleeting. The show wrote itself into the history of television as the first one to have a digital-first release of its love anthem, which garnered a thunderous response across social media platforms.

    Suhaagan – Do behno ki kismat ka khel

    ‘Suhaagan,’ delves into the plight of Bindiya, tasked with household duties by her extended family, who want to seize her inherited property. Despite facing these challenges and an uncertain future, Bindiya remains a kind and hopeful elder sister, looking after her younger sister Payal, often taking responsibility for Payal’s antics. The unexpected twist unfolds as Bindiya marries Krishna, who is in love with Payal, setting the stage for a gripping love triangle.

    Junooniyatt – Junoon, pyaar aur sangeet ka safar

    ‘Junooniyatt,’ an emotional and musical odyssey of three individuals—Elahi (portrayed by Neha Rana), Jahaan (played by Ankit Gupta), and Jordan (enacted by Gautam Vig). Elahi and Jahaan find solace in love and music, while Jordan is driven by a relentless ambition to conquer the music realm and possess Elahi. The show ruled the hearts of viewers with its blend of music, drama, and romance.

    The supernatural realm

    Tere Ishq Mein Ghayal – Ye ishq nahin aasaan

    Set in the mystical town of Landsdale, ‘Tere Ishq Mein Ghayal,’ a romantic fantasy revolved around the journey of Eisha, entangled with warring werewolf brothers Armaan and Veer. The show left the audiences spellbound with its gripping narrative and stellar performances, cementing its place as a fan-favourite.

    Bekaboo – Ek rakshas aur pari ki jung

    A person and person standing next to each other Description automatically generated

    COLORS’ ‘Bekaboo’ unfolded the epic clash between mystical entities vying for control of the multiverse. Starring Shalin Bhanot, Eisha Singh, and Monalisa, the fantasy drama delved into the journey of a pari and rakshas, embroiled in an ancestral feud but unexpectedly entangled in love.

    Entertainment ka sabse bada dose

    The viewers were treated to different avenues of entertainment with the new season of – India’s favourite reality TV show ‘BIGG BOSS,’ the adrenaline-pumping ‘Khatron Ke Khiladi 13’ and the uproarious ‘Entertainment Ki Raat – Housefull’. These shows brought an avalanche of drama, jaw-dropping challenges, and laugh-out-loud moments that kept audiences for each episode with bated breath.

    BIGG BOSS – Iss baar game nahi sabke liye same to same

    Leveraging its unparalleled fan base, ‘BIGG BOSS’ took a groundbreaking leap in its latest edition, diving deep into the Dil, Dimaag, aur Dum of the contestants. Departing from its principle of equality, this season introduced a unique twist – ‘BIGG BOSS’ now has its own set of favourites! Amidst all the novelty, one thing was constant —Dabangg Salman Khan, reprising his role as the host.

    Khatron Ke Khiladi 13 – Har level darr next level

    The 13th edition of ‘Khatron Ke Khiladi’, was a high-octane spectacle led by the iconic filmmaker and action master, Rohit Shetty. Fourteen contestants, hailing from various backgrounds, ventured into the scenic landscape of South Africa, sparking the ultimate battle against fears and phobias.

    A new dawn of entertainment in 2024

    COLORS will continue to honour its commitment to delivering captivating content for its audience in 2024. Starring Adnan Khan and Mallika Singh, a love saga that changes the course of history ‘Prachand Ashok’ will grace the HGEC’s lineup. The channel is set to premiere a one-of-a-kind love story ‘Mera Balam Thanedaar’, shedding light on underage marriages and bringing a riveting love story of two individuals who are as different as day and night. The stage is set for aspiring dancers of every age as the biggest dance battle – ‘Dance Deewane’ is primed to hit the television screens. Madhuri Dixit Nene will be bringing her queen energy as the judge of this dance extravaganza. With these diverse shows in its lineup, COLORS is poised to offer another promising year of wholesome entertainment!

    Keep watching your favourite shows on COLORS.

  • COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    Mumbai: COLORS, India’s leading Hindi GEC, has announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree. Television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change. With an aim to bring societal change and address the gender bias against girl child, through this association COLORS aims to raise awareness about the social evil of girl child abandonment. In addition to launching a primetime show on the subject, as part of this association, COLORS will promote the 24-hour emergency toll-free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation. Doree, airing every Monday to Friday at 9:00 pm on COLORS, aims to generate popular conversation and thereby raise awareness on the issue of girl child abandonment.

    Hon’ble Minister of Women and Child Development and Minority Affairs  Smriti Irani said, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived. I’m glad that our country’s foremost entertainment channel COLORS has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative.”

    Viacom18 CEO – broadcast entertainment Kevin Vaz said, “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative. As the country’s most watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society.  We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”

    The social drama revolves around a six-year-old Doree fighting against a patriarchal society for her rights and features popular television actors Amar Upadhyay as Ganga Prasad, Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree.

    Let’s pledge to bring a change in society with ‘Doree’ premiering tonight at 9 pm and thereafter every Monday to Friday only on COLORS.

  • COLORS’ upcoming social drama – ‘Doree’ sheds light on girl child abandonment

    COLORS’ upcoming social drama – ‘Doree’ sheds light on girl child abandonment

    Mumbai: Countless Indians honor women as goddesses, ironically, a significant number among them abandon female infants at birth due to the belief that a daughter cannot perpetuate the legacy of a family. As per the United Nations Population Fund (UNFPA) report issued in 2020, about 4.6 lakh girls in India were missing at birth each year between 2013 and 2017. This grim reality reflects the insidious grip of ‘chhoti soch’ (narrow-mindedness) deeply embedded in the collective psyche even today, demanding an urgent overhaul in the way society perceives and values girl child. Addressing many such socially relevant issues and building upon its legacy of delivering distinctive content, COLORS brings to light yet another critical issue – the abandonment of girl child – through the compelling narrative of ‘Doree’. At the core of ‘Doree’ lies an unwavering depiction of a girl’s struggle that comes with her birth and the fight for her societal rights. Starring Sudhaa Chandran as Kailashi Devi Thakur, Amar Upadhyay as Ganga Prasad, and Mahi Bhanushali as Doree and produced by Jay and Kinnari Mehtaa’s Jay Mehtaa Productions, ‘Doree’ premieres on 6 November 2023 and airs every Monday to Friday at 9:00 pm only on COLORS.

    Set against the backdrop of Varanasi and highlighting social issues like girl child abandonment, the show ‘Doree’ traces the tale of a six-year-old doting daughter who lives with her foster father, Ganga Prasad in the Bunkar mohalla and questions her abandonment at birth. While Ganga Prasad counts himself lucky to have a daughter, the ruler of Varanasi’s handloom empire, Kailashi Devi Thakur deems daughters as unworthy. In this world steeped in discrimination, will Doree break the shackles of patriarchy?

    Set to be seen essaying the role of Ganga Prasad, Amar Upadhyay said, “It’s incredible to be a part of a show that aims to give viewers more than just entertainment. The show focuses on regressive mindset of abandoning female child at birth.  I’m beyond excited on portraying the character of Ganga Prasad in ‘Doree’ a dedicated father, who like any parent wants the best life for his daughter, despite facing challenges in acquiring a job due to an impaired hand. Reconnecting with COLORS for a show like this, is a matter of pride and we hope that Doree will spark conversations around such important topics in the public sphere.”

    On embodying the role of Kailashi Devi Thakur, veteran actor Sudhaa Chandran said, “I applaud COLORS for bringing a show like ‘Doree’ that sheds light on some prevalent social malady like – girl-child abandonment which even today is observed in many parts of our country. Fixated on a male heir, Kailashi Devi upholds archaic values within her family and runs its handloom empire. Having been part of numerous shows on the channel, I’m delighted to collaborate with them once again. Over the years, the audience has shown immense love for my previous roles. I’m hopeful that the same love and appreciation will be extended to this show.”  

    Producer Jay Mehtaa and Kinnari Mehtaa jointly said, “We are thrilled to present ‘Doree’, a show that delves into a heartwarming father-daughter bond and how she navigates her fight for equality against Kailashi Devi. Through Doree, our aim is to initiate impactful conversations on girl child abandonment that still persists in today’s time. We look forward to our collaboration with COLORS, and with this thought-provoking show we hope to bring a positive change in the society.”

    While being at the forefront of driving societal change through its acclaimed shows, COLORS is known for its disruptive marketing activations. To shed light on the persisting issue of girl child abandonment in our society, COLORS has carefully crafted a comprehensive marketing campaign spanning across multiple platforms. On International Girl Child Day (11 October) the HGEC launched a powerful promo for ‘Doree’ across platforms. Challenging the misconception that such practices are not prevalent in today’s world, the channel is running a campaign revealing shocking facts and real-life instances of girl child abandonment, aiming to underline the issue and underscore the importance of presenting such thought-provoking narratives. Leveraging its extensive reach, the channel will reinforce the show’s message through strategically placed billboards at prominent locations in key markets, creating a visual impact and a strong presence on social media.  As part of the digital plan for ‘Doree,’ the channel is creating a special audio-visual (AV) that narrates the legacy of the brand in bringing forward socially relevant issues which are still prevalent in the society. Its digital strategy involves working with public figures and influencers such as Swara Bhaskar, Richa Chadha, Faye D’souza and gathering opinions from the public through vox-pop segments. The channel will be teaming up with COLORS’ Social Squad and involving various artists to spread awareness about girl child abandonment. Through this well-thought-through marketing and digital campaign, the channel aims to open a dialogue about this pressing societal concern.

    Let’s pledge to bring a change in society with ‘Doree’ premiering on 6 November 2023 and thereafter every Monday to Friday at 9:00 pm only on COLORS.

    Source for the statistic: United Nations Population Fund:
    https://www.unfpa.org/sites/default/files/pub-pdf/UNFPA_PUB_2020_EN_State_of_World_Population.pdf