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Tag: Mahesh Kanchan

  • BOMBAY SAPPHIRE launches “Saw this, Made this” campaign

    BOMBAY SAPPHIRE launches “Saw this, Made this” campaign

    Mumbai: BOMBAY SAPPHIRE brings its global campaign “Saw This, Made This”, by introducing city- inspired crafted cocktail experiences to imbibers in India on World Creativity Day.

    BOMBAY SAPPHIRE’s stir creativity  aims to revive and enable creative self-expression amongst the audience as the world around us is overflowing with inspiration. With a strong belief in the creative potential that  exists within everyone, waiting to be sparked by the most unexpected things, BOMBAY SAPPHIRE’s “Saw this Made This” campaign aims for us to get inspired by the landmarks, natural art or beauty around us and riff on it to create an extraordinary new art. It also aims at bartenders to get inspired from the cities we live in and craft a BOMBAY SAPPHIRE special cocktail.

    This exciting initiative will see the activation in top bars, transforming India’s iconic landmarks into a living cocktail canvas across the country, each drawing inspiration from the vibrant energy and distinct characters, promising a crafted libation that reflects its essence.

    The endeavor offers gin enthusiasts a combination of India’s rich tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the vibrant locales that define the essence of India. For instance, the beauty of the intricate details of Taj Mahal’s majestic minarets in Agra, the vibrant queen’s necklace of Mumbai, the delicate pink trumped trees of Bengaluru’s Cubbon Park and the laid-back charm of the tall palm trees in Goa’s Parra Road. Infusing the essence of each of these beloved destinations into each sip, the cocktails transport drinkers on a captivating journey through the heart and soul of India’s vibrant landscapes.

    “What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at BOMBAY SAPPHIRE, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration,” said Bacardi India marketing director Mahesh Kanchan.

    This isn’t just a city-inspired menu, it is about unlocking our inner artist. More than a mixologist; we are a curator of creativity, a partner in self-expression.

    Let BOMBAY SAPPHIRE be the catalyst of the imaginative journey and together, let’s stir the spirit of creativity with “Saw This Made This”.

  • Bacardi India announces Mahesh Kanchan as marketing director for India & Neighboring Countries

    Bacardi India announces Mahesh Kanchan as marketing director for India & Neighboring Countries

    Mumbai: Bacardi India Private Limited, the world’s largest privately held spirits company, today announced the appointment of Mahesh Kanchan as the company’s new Bacardi India & Neighboring Countries marketing director. With a wealth of experience in leadership roles where he drove marketing for international brands across categories in South Asia, he will now spearhead marketing strategies for Bacardi’s portfolio of brands across India and surrounding markets, from the company’s office in Gurgaon.

    Kanchan has built a distinguished career spanning over two decades, with expertise in growing brands through executional excellence, and steering companies towards profitable growth. Previously serving as the CEO of Del Monte Foods India, Kanchan played a key role in transforming Del Monte Foods’ market strategies to boost brand profitability and long-term growth.

    Prior to his tenure at Del Monte, Mr. Kanchan led marketing efforts in the Indian alcobev sector in his role as Vice President – Marketing & Revenue Growth Management at Carlsberg India. Preceding this, he also helped shape Hershey India’s innovation blueprint and approach to growth as Vice President – Marketing & Sales; and led multiple verticals within Sales & Marketing during his time at Unilever India as Regional Marketing Director – South Asia, driving consistent growth for brands like Kissan & Knorr (in India), Blue Band & Flora (Pakistan) and Astra, Flora & Marmite (Sri Lanka).

    “We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team,” said Bacardi India & Neighboring Countries managing director Vinay Golikeri. “His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”

    Commenting on his newly appointed role, Kanchan said, “I am thrilled to embrace the opportunity to enhance both the established and new age brands within the Bacardi portfolio across India and neighboring markets. I look forward to amplifying Bacardi’s consumer-first marketing efforts to bring fresh and meaningful experiences that resonate with our audiences and drive meaningful growth to continue elevating our brand presence.”

  • Mahesh Kanchan takes charge as FieldFresh Foods CEO

    Mahesh Kanchan takes charge as FieldFresh Foods CEO

    Mumbai: FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Ltd, on Monday announced the elevation of Mahesh Kanchan to the role of chief executive officer (CEO), with effect from 1 October.  

    In his new role, Kanchan will be focusing on further strengthening the Del Monte brand, the product portfolio, and the distribution network to cater to the emerging needs of the consumer, said the company in a statement. 

    “On behalf of the board of directors, I would like to congratulate Mahesh on his elevation and wish him the very best for his new role. I am confident that under his leadership FieldFresh Foods will prosper into a leading next-generation consumer products company,” said Bharti Enterprises vice-chairman and FieldFresh Foods chairman Rakesh Bharti Mittal.

    Kanchan, who previously served as chief commercial officer with FieldFresh Foods, takes over from Yogesh Bellani who has decided to pursue opportunities outside of the company.

    “I would like to thank Yogesh for his exceptional leadership over the past one decade and for building a strong foundation for the next phase of our growth journey. Most importantly, under his leadership, Del Monte has become a household name in India,” Mittal further said.

    Kanchan, who has over two decades of experience in the FMCG space, joined FieldFresh Foods in 2020. He has played a pivotal role in creating growth opportunities for the Del Monte brand in the B2C segment as well as navigating the business during the pandemic.