ITV

Tag: Mahesh Gharat

  • St Jude India ChildCare Centres & Ogilvy Mumbai illuminate reality through ‘The Impossible Choice’ campaign

    St Jude India ChildCare Centres & Ogilvy Mumbai illuminate reality through ‘The Impossible Choice’ campaign

    Mumbai: Learning that your child has cancer is heartbreaking, especially for thousands of families in small villages far away from the city. These families lack access to doctors or the necessary treatment to cure cancer.

    They flock to major cities so their child can access the best charitable hospitals specialising in cancer treatment. However, once they arrive, as their child’s treatment extends from weeks to months, they often run out of money and are forced to stay on the streets, leaving their child vulnerable to other infections. Unfortunately, many families give up hope and return to their villages, abandoning their child’s treatment.

    St Jude’s India ChildCare Centres offer children with cancer and their families a free, safe, and clean place to stay in the city for the duration of their treatment. They provide holistic support and care along with accommodation, creating a ‘home away from home’ environment for families.

    With 45 centres across 11 cities in India, they currently house over 500 families every day. But thousands are still left without accommodation.

    It’s estimated that 32,000 children will require a place to stay. This overwhelming disparity between the high number of patients and scarcity of accommodation led to the film conceptualized by Ogilvy and produced and directed by Hungry Films. The film aims to raise awareness among the masses and drive donations to address this pressing issue.

    The donations go towards building accommodation in every city, so that one day, no child is forced to abandon their cancer treatment because they don’t have a place to live in the city.

    “When we got the brief for St. Jude India ChildCare Centres, we decided to avoid guilt-tripping our audience by directly showing children suffering. Instead, we wanted to tell an honest and human story, and that’s how we stumbled upon the idea of “The Impossible Choice.” A heartbreaking dilemma, if ever there was one. A big thanks to Mahesh Gharat from Hungry films for making this heart-melter, and a special shout-out to Ricardo from our team for writing this. We really hope that more people get to know about the fabulous job that the St Jude India team is doing and donate whole-heartedly for this life-saving cause”, explained Executive creative director Fritz Gonsalves and Ogilvy Mumbai group creative director Jayesh Raut.

    “It is estimated that every year, over 32,000 families with limited means travel to larger cities for their child’s cancer treatment. Many of them are forced to abandon treatment due to the lack of an affordable place to stay. This is tragic since childhood cancer has a high cure rate, provided treatment is supported by a hygienic environment and proper nutrition. This film by Ogilvy India beautifully highlights the difficulties parents face in finding an affordable place in large cities and metros for their child’s cancer treatment”, said St Jude’s India Childcare Centres CEO Anil Nair.

  • Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

    Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

    Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi in a consultant’s role while he also pursues directing, said the agency in a statement.

    The agency also announced its new creative leadership in Bengaluru, and across the South markets. Puneet Kapoor will join Ogilvy in March 2022 as Ogilvy India (South) chief creative officer, and will work with Ogilvy India’s chief creative officers and the president of Ogilvy India (South). Prior to this, Kapoor was with Lowe Bengaluru, where he was regional creative officer.

    “Kiran Anthony and Mahesh Gharat have led some of the most memorable campaigns this industry has seen. They have won critical pitches, built terrific teams, and put Ogilvy on the world stage more than once,” said Ogilvy India chief creative officers Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak about the creative duo. “Having contributed a great deal to Ogilvy, they now want to go after their dream of becoming film directors. This means we still get to keep them close, just in a different role.”

    Kapoor’s advertising career spans 24 years across Lowe, Ogilvy, McCann, BBH and as a founder of Eleven Brandworks. His most celebrated recent work includes campaigns for Unacademy, Swiggy, Fastrack, Titan, Myntra, Udaan, Xiaomi, Redbus, Flipkart, Cleartrip, Britannia, ITC Foods and TVS.  

    “I salute and thank Mahesh Gharat and Kiran Anthony for their stellar contribution to Ogilvy for a very long time,” commented Ogilvy chairman global creative and executive chairman India Piyush Pandey. “It’s never easy to see your bright stars leave. However, when they step out to actualise their dreams, you can only cheerlead and wish them fulfilment in what they have chosen as their next journey and destination.” 

  • Allen Solly encourages women to ‘#Own Your Shape’ with the perfect dress

    Allen Solly encourages women to ‘#Own Your Shape’ with the perfect dress

    MUMBAI: Allen Solly Women, India’s pioneer brand in casual work wear from Aditya Birla Fashion and Retail Ltd. unveils its fresh range of dresses for young women in different sizes with a brand new campaign ‘Own Your Shape’. The campaign encapsulates one of the biggest issues women face when selecting dresses that they want to wear – getting dresses that fits them just right. With this launch, the brand, which has over 200+ point of sale, expands into the size-inclusive fashion market by upholding body positivity, to further deepen its connection with modern women of many silhouettes. 

    Speaking on the occasion, Mr. Anil.S.Kumar, COO, Allen Solly said “This film is our take on Allen Solly’s dresses which embrace the different body shapes of Indian Woman. When we spoke to consumers there was need to move beyond the one-size-fits-all standard. We were not just expected to create fashionable dresses but also the ones that fits just right. The woman of today tells us “Fashion is not about perfection…Just give us good dresses which complements my shape…” This is our way of encouraging woman to go out and own their shape.”

    As part of the campaign, Ogilvy has conceptualised a new film that uses the measuring tape as a metaphor to showcase various fit issues women face with respect to dresses. The film features three women, of three different body shapes, grappling with the measuring tape symbolising their respective fitting concerns. Speaking to today’s confident and trendy ladies, the TVC is a playful take on real women, struggling to find the right dress size in a world obsessed with everything ultra-perfect.

    Mahesh Gharat, Chief Creative Officer, Ogilvy & Mather, South said “Allen Solly has always redefined men’s and women’s workwear through its past campaigns.  This time around, we had something really exciting on our hands with the latest dress collection from the brand. What really got us going is the fact that women won’t have to worry to let go of that great dress they loved. Because Allen Solly is making it all about their body shapes and not just standard sizes. And that is where the whole thought of #OwnYourShape germinated.”

    The peppy video brings to life chic dresses from Allen Solly Women’s new collection, in fitted and flaired silhouettes, that are just perfect. Each piece translates well for anyone’s personal style.

    Jayanth Gurumurthy, Creative Director, Allen Solly further added, “The women of today are not about fitting in but owning who they are. Our dresses start from the idea that Indian body shapes are unique and hence the need to create silhouettes that complements them. When we talk about dresses we usually talk about fashion, colour and styling but here we wanted to focus on fit. This collection is not just about work wear but extends across casual and evening wear”

  • Allen Solly defines ‘Future of Bottomwear’ with latest campaign

    Allen Solly defines ‘Future of Bottomwear’ with latest campaign

    MUMBAI: Allen Solly, India’s pioneer brand in semi‐formal dressing from Aditya Birla Fashion and Retail Ltd unveiled the latest innovative range of fashion forward trousers through its campaign “Future of Bottomwear”. While Indian men spent heavily on shirts, trousers weren’t given due importance by them even though it was a major part of their attire. Allen Solly wanted to change this trend by shifting the focus from shirts to trousers.

    To communicate its shift in perspective and its new offerings, Allen Solly launched a new campaign, conceptualised by Ogilvy, which will reach its target audience with a unique mix of traditional and new age advertising platforms such as TV, Hotstar, cinema halls, and social media.

    <iframe width="560" height="315" src="https://www.youtube.com/embed/ByPelyF4SJs" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

    Commenting on the launch, Allen Solly COO Anil S Kumar said, “Allen Solly has always been in the forefront of redefining fashion at work through its unconventional workwear offering. This film is another step in that direction wherein we bring alive our brand logo 'The Stag’ and through it we redefine the trouser category for today's workplace. Allen Solly is known to have defined the category of chinos and now we are set to re-define the category again."

    Allen Solly creative director Jayanth Gurumurthy further added, “Allen Solly is known for our fashionable and functional take on the new age workwear needs. The collection incorporates blends, which provide comfort and mobility. With innovative detailing and modern construction, this collection aims to redefine the trouser category.”

    Ogilvy & Mather, Bangalore chief creative officer Mahesh Gharat said, “Allen Solly has been redefining work wear for a long while now. And this year, it was no different. Carrying forward the same thought process, we cracked an idea that would emphasise the trousers rather than the shirt. We didn’t face much of a challenge in making the film clutter breaking or memorable as Stag took on the role of the celebrity. We found a way to tell the story with the Stag playing an integral role in shifting the attention of the audience from the shirt to the trouser. Quick edits and a peppy track made the TVC even more sticky and popular. And this was just the beginning of the campaign.”

  • Chumbak launches first brand campaign with Ogilvy

    Chumbak launches first brand campaign with Ogilvy

    MUMBAI:  Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

    The brand campaign comprises a digital film and outdoor campaign and it has been conceptualised by Ogilvy Bangalore.

    Ogilvy south chief creative officer Mahesh Gharat said, “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.

    "Chumbak is all about a little splash of colour or a pop of quirk that it adds to your home or ensemble. Here, we’re telling the stories of many women, who might seem ordinary at first glance but carry with them a little, unique quirk. Chumbak’s brand philosophy and product offering complements and completes this special quirk."

    Chumbak CEO Vivek Prabhakar said, “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”

  • Titan Skinn launches campaign for Amalfi Bleu

    Titan Skinn launches campaign for Amalfi Bleu

    MUMBAI: Skinn, a range of fine French perfumes from Titan, has launched its campaign ‘There’s something about it’.

    The campaign features a new fragrance, Amalfi Bleu, which has been crafted by award-winning master perfumers using the best quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.

    Ogilvy South chief creative officer Mahesh Gharat said, “This was chapter two of the ‘Skinn ‘There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the centre of attraction.”

    “We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought we’ve created another memorable and charming piece of communication,” he added.

    https://ogilvy.egnyte.com/dl/rctknJMJaL 

    The TVC showcased how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.

  • Sunfeast Mom’s Magic celebrates the mom in all of us

    Sunfeast Mom’s Magic celebrates the mom in all of us

    MUMBAI: In a digital campaign conceptualised by Ogilvy Bangalore, Sunfeast Mom’s Magic veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.

    Ogilvy South chief creative officer Mahesh Gharat says, “Sunfeast Mom’s Magic stands for mom’s values. We believe that there is a mom in every one of us and this instinct transcends conventional boundaries. On this Mother’s Day, we wanted to celebrate the beauty of such relationships through this video.”

    In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Within a span of 12 years, Sunfeast has well-established presence in almost all categories of biscuits.

    Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. In addition, ITC also launched Sunfeast Farmlite Digestive All Good biscuit made from whole wheat flour of Aashirvaad Atta which makes it naturally rich in fibre content and brings alive ITC’s commitment to provide delightful experiences to every consumer. The company also Sunfeast Dark Fantasy Yumfills Cake in its portfolio which is a soft pie cake, filled with crème.

  • Amazon India urges to #DeliverTheLove this Raksha Bandhan

    Amazon India urges to #DeliverTheLove this Raksha Bandhan

    MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,

    #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.

    Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.

    Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.

    Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.

    Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”

    Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.

  • Amazon India urges to #DeliverTheLove this Raksha Bandhan

    Amazon India urges to #DeliverTheLove this Raksha Bandhan

    MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,

    #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.

    Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.

    Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.

    Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.

    Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”

    Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.

  • Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

    MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

    With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

    Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

    Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

    Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.