ITV

Tag: Mahesh Babu

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Tata Sky targets south India during festive season

    Tata Sky targets south India during festive season

    MUMBAI: Last year, DTH operator Tata Sky ventured into the Malayalam market by getting Mohanlal on board as its brand ambassador. Now, it has targeted all the remaining three states in one go in its bid to expand in the south of India.

     

    The DTH operator has signed on Tollywood star Mahesh Babu to represent the brand in Andhra Pradesh and Telangana and Sudeep for Karnataka. It has refrained from signing one for Tamil Nadu but has refreshed its push with a new TVC campaign.

     

    ‘Better kante best’ is the tagline being used in Telugu to proclaim its 23 Telugu channels along with knowledge, English and Hindi news channels in the base pack. Babu will propagate this tag line through his TVCs.

     

    The ad campaign featuring Sudeep is built on the premise that people have gotten used to adjusting to things in life but with Tata Sky’s offerings, there is no need to compromise while choosing its STB. Sudeep will enhance this ‘no compromise’ theme in his TVCs.

     

    Kannada viewers will have 14 local channels along with knowledge and English news channels in the base pack.

     

    For Tamil Nadu customers, an advertising campaign will be activated across TV, print, outdoor and online media by conveying the message to Tamil customers who make purchases after careful evaluation that Tata Sky will be their preferred choice due to its quality. With packs starting at Rs 180, new connections will get the Tamil language pack free along with the base pack.

     

    The TVC campaign states ‘Ovvoru vishaiyathaiyum alasi aranju mudivu panravunga, set top box-inu varumbodhu kandippa Tata Sky-dhan choose pannuvanga!” (Those who decide everything after careful evaluation, choose a Tata Sky set top box).

     

    Customers of the southern states can avail an offer of an additional regional pack free for one whole year.

     

    The customer case service has been strengthened with additional call centre support, on-ground manpower and trained personnel to deal with increasing enquiries during the upcoming festive season.

     

  • UTV announces its first production in Telugu with superstar Mahesh Babu

    UTV announces its first production in Telugu with superstar Mahesh Babu

    MUMBAI: UTV Motion Pictures has announced its first production in Telugu with superstar Mahesh Babu, to be written and directed by Koratala Siva of Mirchi film fame. The film will go on the floors in July 2014 and will be presented in association with Indira Productions.

     

    “We are extremely delighted to commence our journey in the Telugu film industry, which is the second biggest industry in India after Hindi films, with our own production starring superstar Mahesh Babu and director Koratala Siva, a popular writer and director in Telugu with many superhit films to his credit. We believe in the power of great storytelling and have proven the same in the South with our Malayalam and Tamil slate. Now we venture into Telugu cinema with a story which will appeal to all types of audiences and are gearing up to produce the film on the large scale it deserves,” said Disney UTV South business – studios chief G. Dhananjayan.

     

    Mahesh Babu said, “I am happy to be a part of UTV’s first Telugu Production, which is directed by Koratala Siva and presented in association with Indira Productions. Looking forward to the experience!”

     

    “It is a privilege to write and direct my third film with Disney UTV, that too with the superstar Mahesh Babu and I am looking forward to commence the pre-production immediately after my current assignment,” said writer-director Koratala Siva.

     

    The lead heroine, other artistes and technicians for the film are yet to be finalised.

  • TVS’ Phoenix campaign ropes in Mahesh Babu brand ambassador in south India

    TVS’ Phoenix campaign ropes in Mahesh Babu brand ambassador in south India

    NEW DELHI: TVS Motor Company has announced the launch of its campaign “Ab life ka gear badlo” around its newest bike ‘Phoenix‘ with movie superstar Mahesh Babu as brand ambassador for its southern markets.

    Reinforcing the bike‘s brand positioning and highlighting the fact that the bike is India‘s first premium 125 cc bike, TVS‘ latest campaign is a dialogue between a TVS Phoenix bike owner and his boss. The unfolding situation centers round the boss being stranded on a bridge owing to the sudden breakdown of his luxury car only to be rescued by his employee who happens to pass by. During the course of their journey, the boss gets so impressed with the young executive‘s ride, that he feels compelled to ask his secretary for the young man‘s salary slip in the hope of understanding how he could afford such a Premium 125cc bike.

    “Consumers need a handle and an outward indicator to signal that they are moving up in life faster. Hence we felt we needed to acknowledge that they indeed are progressing and ‘Ab life ka gear badlo‘ signifies just that. It stands for an urge to change gears in life and move further ahead thus finally receiving an acknowledgement from someone superior that you are coming up in life is always the most satisfying feeling”, said McCann south creative head Anil Thomas.

    The campaign is in effect across Television, Online, Outdoor and Print media; and has already garnered significant visibility and sales across the country.

  • Mahesh Babu seeks right of Jolly LLB in Tamil and Telugu

    Mahesh Babu seeks right of Jolly LLB in Tamil and Telugu

    MUMBAI: Just two weeks since its release, the Boman Irani and Arshad Warsi-starrer Jolly LLB has found a prospective buyer in Telugu star Mahesh Babu.

    The actor-producer is said to have met the producers, Fox Star Studios, for the rights to remake the film in Telugu and Tamil thus making the Subhash Kapoor-helmed film one of the few Hindi films in recent times which could be remade by a south-based producer.

    Speaking to indiantelevision.com Fox Star Studios‘s CEO Vijay Singh said, "We are in talks for the remake rights of Jolly LLB in Telugu, Tamil and Malayalam. This is perhaps the first Hindi film the remake rights of which is being sought in all three languages within two weeks of release. At this stage, we can say we are extremely pleased with the way things are shaping up."

  • Mahindra Tractors ropes in Mahesh Babu as new brand ambassador

    Mahindra Tractors ropes in Mahesh Babu as new brand ambassador

    MUMBAI: Mahindra & Mahindra has appointed Telugu actor Mahesh Babu as brand ambassador in Andhra Pradesh for its tractor division.

    According to the company, Babu signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a “young” and “vibrant” brand image amongst the next generation of farmers.

    A new TVC campaign featuring Babu has been rolled out in Andhra Pradesh taking this association to the next level. The TVC is being supported by print, outdoor, promotions and activations.

    Interface is the creative agency working on the account.

    Talking about the objective of the new campaign, M&M SVP marketing and AppliTrac Farm Equipment Sector Sanjeev Goyle said, “For the Andhra farmer, our tractors are something that they‘ve grown up with. Generations of farmers have patronised the brand and the challenge really is to take this relationship forward. We now want to connect with the next generation of farmers who are keen to use tractors equipped with technology that offer better fuel efficiency. The central idea is the meeting of two superstars.”

  • The Thums Up man graduates to a new masculine code this summer

    The Thums Up man graduates to a new masculine code this summer

    MUMBAI: Thums Up, India‘s most successful cola brand, is evolving into a wholesome personality while sticking to its masculine image.

    This summer, Thums Up has graduated from its ‘Live the Thunder’ life philosophy to a new masculine code.

    Aided by creative agency Leo Burnett, Thums Up has unleashed its ‘Aaj kuch toofani kartey hain’ (Let‘s do something stormy today) campaign as it seeks to quench the thirst of an increasing number of Indian consumers this hot summer and maintain its leading market share position in the cola segment.

    Featuring action movie star Mahesh Babu, model-turned-actor Sahil Shroff, winner of Khatron ke Khiladi 2011 Dhaval Thakur and Kingfisher calendar girl Angela Johnson, the Thums Up man grows up from being the ‘angry young man’ to the ‘cool risk taker’, the follower of ‘playful mastery’ and now the advocate of bold masculine leadership.

    Shot in Bangkok, the campaign highlights a series of daredevil acts by Babu and his team who use Thums Up as a fuel to achieve their mission to do something ‘Toofani’ (stormy). As the leader of the pack, Babu inspires his team to use a combination of bold action, smart thinking and team effort to outwit the challenges, demonstrating the bold leadership and daredevil attitude of a Thums Up lover.

    The campaign also includes an anthem that has been composed by the lyricist duo of Ram Sampath and Amitabh Bhattacharya of ‘Delhi Belly‘ fame. The ad film has been directed by Hollywood action director Nick Livesey.

    Says Leo Burnett executive creative director Sainath Saraban, “Thums Up campaigns are about ultimate adventure and daring stunts that reflect the brand’s persona. The new ‘Aaj Kuch Toofani Kartey Hain’ campaign has been designed to give the consumers a differentiated and thrilling experience. Shooting this campaign was extremely challenging and exciting and that added to the stature of the stunts.”

    In the past too, Thums Up‘s brand proposition has been “action” and “daring” virtues as it differentiates itself from the other cola competing peers as a stronger aerated drink. The bold, red Thums Up logo is a very popular icon in India, forcing Coca-Cola to acquire it.

    Thums Up‘s previous brand ambassadors include Bollywood actors Salman Khan and Akshaye Kumar.

  • Ram Gopal Varma to make ‘The Businessman’ in Hindi

    Ram Gopal Varma to make ‘The Businessman’ in Hindi

    MUMBAI: The Hindi remake of the Telugu hit, The Businessman, will be produced and directed by Ram Gopal Varma.

    The project is now being given a Hindi touch and is being planned on a far bigger scale than the original.

    The Businessman featured Mahesh Babu and was directed by Puri Jagannadh who had earlier directed the Amitabh Bachchan-starrer Buddha Hoga Tera Baap.

    “Ramu is producing the Hindi version of The Businessman and directing it too. Have already done whatever I could with plot and screenplay of The Businessman. Would be interesting to see what Ramu does to the story in Hindi,” said Jagannadh.

    In fact it was Puri who had asked Varma to take over the project that was accepted by the latter. The Businessman had turned out to be a Telugu blockbuster.

  • Hindi remake of Dookudu to star Salman Khan

    Hindi remake of Dookudu to star Salman Khan

    MUMBAI: If everything goes well, Mahesh Babu‘s Telugu film Dookudu is set to be remade in Hindi with Salman Khan in the lead.

    Said script writer Kona Venkat, who worked on Ready in Telugu and Hindi and is also associated with Anees Bazmee‘s No Entry sequel and Sohail Khan‘s Sher Khan, “Sreenu, who directed Ready in Telugu, is keen to remake Dookudu in Hindi with Salman. In fact, the lead character‘s heroism suits Salman bhai perfectly. We won‘t need to make alterations for the Hindi version.”

    The Telugu film has been doing excellent business all over earning till date Rs 300 million. While the Mahesh Babu film cost Rs 350 million to make, the budget set aside for the Hindi version has been pegged at Rs 600 million.

    Interestingly, Dookudu was written keeping Khan in mind. But there is a hitch that needs to be solved. While the protagonist in the Telugu film is a cop, Khan doesn’t want to do a cop film till the Dabaang sequel. Airing his views Venkat said if the filmmakers of the Telugu remake decide to wait till Dabangg 2 is ready, then there should be no reason for Salman to decline the movie.

    The filmmakers are awaiting Khan to see the film and green signal its making.