ITV

Tag: Mahesh Babu

  • Charged on spirits, ThunderPlus unveils ethanol power

    Charged on spirits, ThunderPlus unveils ethanol power

    MUMBAI: Looks like India’s electric future just got a shot of “liquid courage.” In a move that’s set to energise the country’s green mobility drive, ThunderPlus and Trinity Cleantech have launched the world’s first ethanol-powered, mobile 150 kW DC fast charger, the ME energy rapid charger 150, in Hyderabad.

    Forget heavy grid setups and endless approvals, this clean, portable powerhouse can be up and running in just 72 hours, and it runs entirely on ethanol, a bio-fuel made from plants. The result? Up to 80 per cent lower CO2 emissions and half the operational costs of diesel generators.

    “This innovation is all about collapsing timelines, cutting diesel dependence, and giving India a cleaner, instantly deployable charging solution,” said ThunderPlus director and CEO Rajeev YSR. “We proudly call it liquid electricity.”

    Unveiling the charger, Olectra Green Tech Ltd. managing director Mahesh Babu hailed it as a “game-changer” for India’s electric bus and fleet ecosystem. “It’s a breakthrough that slashes costs and wait times while boosting sustainability. Perfect for roadside assistance and depots as the grid catches up,” he said.

    Trinity Cleantech executive director Raj Kumar added that the product is made under a patented licence from Germany’s ME Energy GmbH and is ready for rollout across India. “It offers a scalable, economical path for companies serious about decarbonising their operations,” he noted.

    Inspired by Nitin Gadkari’s ethanol mission, the launch was attended by leaders from India’s clean mobility sector, including Chandramouli Vemula from SIDBI, who praised it as a perfect fit for the nation’s green-finance goals.

    The rapid charger 150 isn’t just for EVs stranded on highways. It’s also ideal for remote depots, logistics hubs, mining zones, and even construction sites where grid access is tricky. Beyond transport, it could replace diesel gensets in residential and commercial spaces, offering both power and charging in one eco-friendly package.

    With over 1,000 chargers across 60 cities, ThunderPlus has already become one of India’s fastest-growing EV charging companies, working with giants like Tata Motors, Olectra, and Mahindra. Trinity Cleantech, meanwhile, continues to push the boundaries of clean energy innovation.

    Together, the two firms are proving that India’s future runs not just on electricity, but on ethanol-fuelled ingenuity. It’s not just a new charger on the block; it’s the start of a cleaner, cleverer India on the move.

  • Mahesh stays on board with AbhiBus for another blockbuster journey

    Mahesh stays on board with AbhiBus for another blockbuster journey

     MUMBAI: When it comes to bus bookings, Mahesh Babu isn’t just riding shotgun, he’s driving trust. Abhibus, Ixigo’s bus ticketing arm, has renewed its nearly decade-long partnership with Tollywood icon Mahesh Babu, extending one of the longest-standing celebrity-brand collaborations in India’s mobility space. First onboarded in 2016, the superstar continues as the face of AbhiBus in 2025, a partnership built on reliability, relatability, and regional resonance.

    From quirky in-transit ads to heart-tugging tales of homecoming, the duo has delivered some memorable campaigns over the years. This summer, fans can look forward to a new campaign that rides on this legacy while showcasing Abhibus’s evolved customer offerings like the “Filter New Buses” feature and the “AbhiAssured” promise.

    “Mahesh Babu has been more than just a brand ambassador, he’s been a fellow traveller in our journey of growth,” said Abhibus COO, Rohit Sharma. “From 2016 to 2025, his presence has helped us build deeper connections across the South and beyond.”

    Mahesh Babu echoed this sentiment, saying, “My journey with Abhibus has always felt personal. It’s about making travel smoother and safer. Abhibus doesn’t just take you places, it makes sure you get there comfortably.”

    As Abhibus expands across new markets, Mahesh Babu remains its most familiar co-passenger, a constant in a changing travel landscape, reminding Indian commuters that the ride can be just as memorable as the destination.

  • Denver and Mahesh Babu redefine success in new TVC ‘Poise Meets Power’

    Denver and Mahesh Babu redefine success in new TVC ‘Poise Meets Power’

    MUMBAI: Denver has unveiled its latest television commercial (TVC) featuring none other than Mahesh Babu, the embodiment of grace and success. In this striking new extension of the brand’s iconic ‘Success Should Not Go to Your Head, But Your Heart’ campaign, Denver once again champions the belief that true success is built on character, integrity, and humility.

    The campaign isn’t just another glossy ad—it’s a bold statement. In an age where ‘success’ is often flaunted like a flashy badge, Denver flips the script. It reminds us that real triumphs are silent, steady, and steeped in substance. With Mahesh as its face, Denver positions itself as the fragrance of men who lead with dignity and confidence—without arrogance.

    The TVC showcases Mahesh, often hailed as the ‘Prince’ and ‘boss of blockbusters’, exuding effortless charm and quiet confidence. His journey from humble beginnings to becoming one of India’s most celebrated actors mirrors Denver’s rise as a frontrunner in men’s grooming. Much like Mahesh’s composed and charismatic presence, Denver’s fragrances captivate not with noise, but with authenticity and undeniable appeal.

    Mahesh’s association with Denver isn’t just an endorsement; it’s a shared philosophy. Since 2019, the superstar has embodied Denver’s values of excellence, hard work, and humility. His presence in the campaign isn’t about celebrity—it’s about credibility. When Mahesh speaks, people listen. And when he wears Denver, it isn’t just about smelling good—it’s about carrying success with dignity.

    The campaign positions Denver as the go-to fragrance for men who refuse to choose between ambition and ethics. It celebrates the modern man—the dreamer, the doer, and most importantly, the gentleman. Chivalry, respect, and humility are not outdated—they are the hallmarks of true success. In a world obsessed with accolades, Denver shifts the focus back to values.

    “Success isn’t just about fame or power; it’s about staying true to your roots, working hard, and leading with humility,” says Mahesh as he unveils the campaign.

    HSPL MD & chairman Saurabh Gupta echoes the sentiment, “Success is not a trophy—it’s a testament to character. Our campaign reflects the belief that true gentlemen never forget where they come from, no matter how high they rise. Mahesh Babu’s association with Denver continues to amplify our commitment to elevating the essence of leadership, ambition, and grounded values.”

    As Mahesh leads Denver’s latest charge, the brand cements itself as the ultimate symbol of refined success. This campaign isn’t just about making an impression; it’s about shaping a lifestyle. Because in the end, success isn’t counted in trophies—it’s measured in the values that define every step of the journey.

  • Mahesh Babu shares the key to humility amidst stardom in latest Denver ad

    Mahesh Babu shares the key to humility amidst stardom in latest Denver ad

    Mumbai:  Denver has released an inspiring new phase of its ‘success’ campaign, starring the megastar Mahesh Babu. In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments. The brand film shares an important message through a simple yet impactful narrative.

    Babu is the epitome of success. A self-made man and a symbol of humility and empathy, he underscores the importance of respecting everyone, regardless of their societal status in the brand film. Through his dialogue, “A person’s thinking determines their place in society; success should not go to your head,” Mahesh Babu urges viewers to reconsider their attitudes toward others and adopt a mindset of equality and compassion. The brand film redefines how successful individuals let their aura (scent) reflect their achievements while remaining humble.

    Hamilton Sciences Private Limited CEO & MD Saurabh Gupta said, “Our latest ‘success’ campaign with the Superstar Mahesh Babu reminds our audience that true success is measured not just by achievements but by the ability to stay grounded and humble. Mahesh showcases this balance, sharing the message that no matter how high we rise, our values and humility keep us rooted. We are proud to collaborate with someone who inspires us to reach for the stars while keeping our feet firmly on the ground.”

    Babu, talking about the campaign, said, “Perfume is an essential part of grooming, which demonstrates discipline, and attention to detail, qualities that contribute to personal and professional success. However, success is also defined by our behaviour with others. Denver’s ‘Scent of Success’ campaign aligns perfectly with these values, and I’m honoured to be a part of it.”

     

     

  • AbhiBus comes up with a refreshing new ad campaign

    AbhiBus comes up with a refreshing new ad campaign

    Mumbai: AbhiBus, an online bus-ticketing platform in India, has launched an exciting new ad campaign featuring Tollywood Superstar Mahesh Babu and the king of comedy Rajendra Prasad. Set to kick off this summer, the campaign will feature the magical duo of Mahesh Babu and Rajendra Prasad in a series of ads set to launch across different festival seasons throughout the year. The new ad campaign has been directed by none other than Anil Ravipudi of F2 and Sarileru Neekevvaru fame. The ad highlights the last-minute booking that AbhiBus offers to millions of travelers across India. Whether it’s a short trip or a long journey, AbhiBus remains the preferred choice for hassle-free bus bookings.

    The ads will be launched across TV and digital platforms. The first TVC, released today, features a lively banter between a playful uncle and his nephew. The advertisement starts with Babai (Rajendra Prasad) preparing for his exam; Abhi (Mahesh Babu) enters the room and asks what he is doing. Babai responds that he has promised Kanakam that he will top the exam. Abhi, seeing nothing he can do and not wanting to engage further, tries to leave. Babai then asks Abhi to go for a trip to Tirupati, thus leading to a comical turn of events that results in the duo embarking on a last-minute bus journey to Tirupathi, showcasing the fast and seamless booking process of AbhiBus.

    The idea was to design a campaign matching AbhiBus’ energetic and vibrant brand image. The brand decided to team up with Rajendra Prasad and Mahesh Babu, as the dynamic duo are known for their on-screen chemistry and comedic timing. With a focus on incorporating humor and relatability, the ads will feature funny interactions and playful banter between the two actors.

    AbhiBus (ixigo bus business) CEO Rohit Sharma shared his excitement about the launch of the campaign, stating, “We are thrilled to collaborate with the iconic Mahesh Babu who has been a long-standing brand ambassador of AbhiBus for the past eight years, and the immensely talented Rajendra Prasad for our new brand campaign. While RP is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads.  Their immense popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences.”

    Speaking on the occasion Tollywood superstar Mahesh Babu said, “As an actor, I’ve always admired brands that consistently uphold their promise of delivering quality and ensuring customer satisfaction. AbhiBus stands out as one such brand with which I’ve been associated for the past eight years. Their commitment to offering seamless travel experiences and dependable bus services is truly commendable. It has been a pleasure to align myself with a brand that demonstrates consistency and reliability in their services, and I eagerly anticipate the continuation of this partnership for many more years ahead.”

  • Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mumbai: Beverage brand Mountain Dew has always maintained that the difference between ‘ordinary’ and ‘extraordinary’ is the decision to move beyond fears and self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, the brand has unveiled its new ‘Darr Ke Aage Jeet Hai’ campaign featuring its new brand ambassador Mahesh Babu.

    Shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats, said the brand. The TVC featuring the South superstar will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign, it added.

    The TVC opens to a birds-eye view shot from the top of the Burj Khalifa where Mahesh gears up to represent India by performing a daredevil stunt and making a new world record. The film showcases the dilemma & the determination of Mahesh Babu as he evaluates the choice in front of him. Mahesh takes a sip of Mountain Dew, a resolute look crosses his face as he plunges off from the top of Burj Khalifa on his bike defying all odds.

    “With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Mahesh embodies the courage and determination that a true hero is made of, and I am confident that this action-packed film on the top of Burj Khalifa will strike a chord with our consumers,” said PepsiCo India category director – Mountain Dew and Sting Vineet Sharma.

    Speaking about his experience of shooting the TVC, Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. I strongly believe in Mountain Dew’s philosophy of ‘Darr Ke Aage Jeet Hai’ and I am thrilled to be bringing this philosophy alive on screen.”

  • Zee Telugu to launch ‘Trinayani’ on 2 March

    Zee Telugu to launch ‘Trinayani’ on 2 March

    MUMBAI: Zee Telugu has strengthened its primetime offering with a new fantasy drama Trinayani. An impeccable fiction tale, Trinayani highlights the life of a seer, who can foresee the future and the past. Produced by Annapurna Studios, the epic one-of-its-kind fictional drama will go on-air starting 2 March and will be telecasted every monday to saturday at 8:30 pm only on Zee Telugu and Zee Telugu HD.

    Contrary to the trend across the industry, ‘Trinayani’ shifts the focus on a love story told against a truly unique and compelling canvas. A world catering to the curiosity of every viewer’s arbitrary beliefs of the supernatural.

    Superstar Mahesh Babu joined hands with Zee Telugu for a unique concept video that garnered numerous accolades from the fans of Prince and ardent viewers of the channel. The charming star shot with the Ashika Gopal Padukone along with the famed anchor Pradeep Machiraju.

    Set in the backdrop of fictional village Mukkantipuram, Trinayani promises to be a visual treat for viewers with outstanding VFX effects offering an authentic film-like experience. An aesthetically narrated saga delves into the life of a suave and ambitious business tycoon, Vishal Verma played by Chandu Gowda. The titular role of Trinayani is played by Ashika Gopal Padukone, a seer who takes the decision to live her life for the betterment of people by leveraging her celestial powers.

    Commenting about her role as Trinayani aka Ashika Gopal Padukone said, “I like to take up the character with different shades because they give me an opportunity to explore a different facet of my personality. I’m positive that the viewers will enjoy watching me as Trinayani.”

    Chandu Gowda, essaying the character of Vishal Varma, commented, “This genre is a completely a new territory for me, and I am more than excited to be part of this show. Have always wanted to be a part of the Telugu industry. Need all your blessings.”

    The gripping plot, theatrical characterization and intense performances make Trinayani an edge-of-seat thriller show. Once the story unfolds, it creates a sense of excitement as the viewers anticipate what new twist and revelation will change equations among the characters at every stage.

  • Protinex ropes South star Mahesh Babu as brand ambassador

    Protinex ropes South star Mahesh Babu as brand ambassador

    MUMBAI: In line with its mission ‘to educate Indians about the relevance of daily intake of protein’, Protinex has roped in South India’s superstar, Mahesh Babu, as the brand ambassador. 

    With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to amplify the protein message in its key markets of Andhra Pradesh and Karnataka with the influence of Mahesh Babu. 

    Danone India director of marketing Himanshu Bakshi says, “More than 70 per cent urban Indian diets are protein deficient, in fact 93 per cent of Indians are unaware of their ideal protein requirement and believe that they are getting enough protein in their diet. South is a highly penetrated region for health food drinks category with multiple established brands. Hence, as thought leaders in the protein category, it becomes even more important for us to intervene, educate Indians about the relevance of protein and enable them to make the right choice. Hence, with the intent to reach as many people as possible, Telugu superstar Mahesh Babu was an obvious choice. Truly a Protinator. Mahesh Babu is widely admired by audience across age groups and resonates very well with brand’s promise. We believe his association will support the brand drive the message of protein rich diet for active lifestyle & good health. We are truly proud of this association.”

  • Thums Up to launch in South West Asia by March 2018

    Thums Up to launch in South West Asia by March 2018

    MUMBAI: Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia (SWA) including Bangladesh, Nepal, Bhutan and Sri Lanka this summer. Thums Up believes in a unique expression of masculinity that challenges us to believe that “heroism is a choice.”

    “Coca-Cola India is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories in India,” said The Coca-Cola India and Southwest Asia president T Krishnakumar. “We are taking key steps towards making India the fifth largest market for Coca-Cola company globally by giving the consumers more beverage choices. The launch of Thums Up in SWA market is a key milestone towards speeding the brand’s journey to become the first home-grown billion-dollar beverage brand.”

    Coca-Cola India recently launched Thums Up Charged, the first-ever variant of the brand to celebrate 40 successful years of Thums Up in India. Thums Up Charged is the result of Coca-Cola’s steadfast commitment to innovation and offering more beverage choices to its consumers. Continuing with the same Toofani image, Thums Up ‘Charged’ contains the strong taste and offers extra Thunder to the consumers.

    As the new Thums Up Charged makes it way to shelves across India, Coca-Cola India launched a new campaign – #TakeCharge featuring ever-energetic actor and Thums Up brand ambassador – Ranveer Singh and the Tollywood superstar and brand ambassador – Mahesh Babu in South India. The company has rolled out a series of initiatives including consumer-led engagement campaigns along with exciting marketing campaigns with its brand ambassadors through digital, social, traditional, and outdoor media channels.

    Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. 

    Thums Up is on a journey towards becoming the first $1 billion Cola beverage brand from India by 2020.

  • YuppTV Originals’ initial focus on regional content, to start feature film production

    MUMBAI: YuppTV has forayed into original content production. YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’splatform.

    YuppTV founder and CEO Uday Reddy along with YuppTV’s Brand Ambassador Mahesh Babu has launched YuppTV Originals.

    Reddy said, “With YuppTVOriginals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”

    YuppTV Original’s initial focus is on regional content in episodic format, while also making endeavors for feature film production. To produce their first few series, it has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud –digital arm of Vision Times, Madhura Entertainment and Tamada Media.

    Babu added, “I am confident that ‘YuppTVOriginals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”

    Tollywood director Deva Katta said, “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.”

    YuppTV Originals’ first mini-series, Endukila, presented by Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales and director supervision by Nandini Reddy.

    Catering to global audience, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages.