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Tag: Mahendra Upadhyay

  • BARC India appoints Mahendra Upadhyay as chief information officer

    BARC India appoints Mahendra Upadhyay as chief information officer

    MUMBAI: Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world has appointed Mahendra Upadhyay as the chief information officer.

    Upadhyay is a seasoned professional with 18 years of experience in telecom, banking, retail and media & advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Auto AI. He has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions.

    “We are happy to welcome Mahendra on board as the chief information officer, BARC India. With his mix of leadership roles across industries, he brings a diverse cross-industry perspective that we will be able to leverage immensely for the benefit of our clients and for the industry,” said BARC India chief executive officer Sunil Lulla.

    In the past, Upadhyay has worked with Mindshare, Ericsson, SAS Institute, Reliance Retail, Neural Technologies, Reliance Infocomm and Bharti Telenet.

    Commenting on his new role, Upadhyay said, “I am absolutely delighted about joining the world’s best television measurement company BARC India as chief information officer. Looking forward to my new role and taking the company to the next level along with my team.”

  • Mahendra Upadhyay is Mindshare’s Data & Technology head

    Mahendra Upadhyay is Mindshare’s Data & Technology head

    MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

    Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”

  • Mahendra Upadhyay is Mindshare’s Data & Technology head

    Mahendra Upadhyay is Mindshare’s Data & Technology head

    MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

    Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”