Mumbai: Lay’s has introduced a new flavor, red chilli as part of its ‘So Light, So Good’ campaign. The launch includes a TV commercial featuring cricket legend Mahendra Singh Dhoni, emphasizing the light texture of Lay’s wafer chips. Available in salt & pepper and red chilli, these chips aim to appeal to snack lovers across India.
The TVC shows Dhoni catching and eating the floating chips, playfully highlighting their lightness. The tagline ‘So Light, So Good’ effectively promotes the product.
Speaking about the campaign, PepsiCo India category lead – potato chips, Saumya Rathor said, “We’re deeply committed to delivering top-quality products and unique experiences to our consumers. Our new Lay’s Wafer Chips flavour is a game-changer, featuring innovative packaging and a superior product. Moreover, coming together with MS Dhoni for this campaign has been an incredible experience. This collaboration has enabled us to create a campaign that truly stands out, perfectly complementing a product that leads the way in quality. We’re confident that people will love it”
Brand ambassador and cricket legend, MS Dhoni, expressed, “Being part of the new Lay’s wafer chips campaign was a real treat. It was a fun shoot and I think people will enjoy watching it. And with exciting new Lay’s flavors on the horizon, there’s always something new to discover.”
With the launch of the new red chilli flavor, Lay’s pushes the boundaries of snacking innovation. Lay’s wafer chips offer lightness, bold flavors, and a satisfying crunch, reinforcing the brand’s leadership in the Indian snack market. As Lay’s expands its thin-cut chip portfolio, this new flavor aims to delight taste buds nationwide, making every snacking moment ‘So Light, So Good.’
Mumbai: As its new brand ambassador, Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the “ClearChoice” bucket, the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.
Mahendra Singh Dhoni, fondly known as Captain Cool, epitomises the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforces its position as a trusted travel partner for a diverse user base. This aligns with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.
Cleartrip brand ambassador Mahendra Singh Dhoni, said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”
Speaking on the collaboration, Cleartrip CEO Ayyappan R. stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”
Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.
Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.
Mumbai: Pune-based EV startup EMotorad recently forged a significant partnership with cricket legend and former Indian captain Mahendra Singh Dhoni. His strategic investment will entail equity ownership in EMotorad alongside his new role as the company’s brand endorser.
Expressing his enthusiasm for this collaboration, Dhoni said, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”
Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, EMotorad is committed to revolutionising personal mobility solutions. It aims to fill the transportation gap and dent the global e-cycle market share. They are expanding globally, investing in cutting-edge technology, fostering strategic partnerships, and delivering exceptional quality and value to consumers worldwide.
EMotorad co-founder and CEO Kunal Gupta said, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet – and who better than MS Dhoni to represent this.”
In November 2023, EMotorad secured Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This capital was used to bolster its manufacturing capabilities, expand its global outreach, and enhance its R&D facility.
Beyond its digital footprint, EMotorad boasts a network of over 350 dealers across India and more than 10 EM experience centres. While its roots and base operations are firmly anchored in India, its operations extend across eight countries, showcasing its commitment to global expansion and accessibility.
Mumbai: Cleartrip’s new brand ambassador and cricketing icon, Mahendra Singh Dhoni, marked his debut innings with the brand’s latest ad film. Donning 3 quirky avatars – pilot, darbaan and a traveler – MSD aka Captain Cool urges first-time users to book with Cleartrip to score big with offers and enjoy unparalleled flexibility on flights, hotels and buses under the brand’s promise – ‘ClearChoice’. This proposition for a whole new set of audience is timed perfectly right ahead of the summer travel frenzy.
The film aligns with Cleartrip’s vision of growing its market presence and unlocking a new and larger demographic. It introduces them to the brand’s unique value proposition through relatable moments that resonate with every traveler. Through the campaign, the films highlight the common pain points of travelers, especially for last-minute cancellations and modifications. MSD in his quintessential style reassures the users that with Cleartrip, booking journeys are stress-free and flexible.
The unique element of the campaign messaging is Cleartrip’s assertion that new customers are lucky if they haven’t yet booked with them. This quirky and provocative approach from an OTA, suggesting luck in not choosing their service, mirrors Cleartrip’s classic disruptive marketing.
The exciting offers include:
1 Domestic Flights: Flat Rs 777 off + earn 500 Supercoins on first domestic flight booking.
2 International Flights: Flat 10 per cent off + earn 500 SuperCoins on first international flight booking.
3 Domestic Hotels: Flat 25 per cent off on first booking
4 International Hotels: Flat Rs.2000 off on first booking
5 Hotel cancellations right before check-in start at just Rs.49
6 Lowest rates in the industry for rescheduling and cancelling flights.
7 Flat 15 per cent off on bus bookings
Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”
Cleartrip chief business officer Prahlad Krishnamurthi said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”
Cleartrip is indeed ‘Thala’s Choice’ for anyone seeking a seamless, memorable, and meaningful journey.
Mumbai: Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni as its new brand ambassador. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the bucket of “ClearChoice,” the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.
Mahendra Singh Dhoni, fondly known as Captain Cool, epitomizes the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. This is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.
Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”
Speaking on the collaboration, Cleartrip CEO Ayyappan R stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”
Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.
Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.
Mumbai: Cricket legend Mahendra Singh Dhoni has caught fans’ eyes again with his latest ride: An e-cycle. From tractors to bikes, Dhoni’s changing wheels keep us intrigued—or rather, pedalling.
The internet is buzzing about a video from famous photographer Viral Bhayani, showing Thala riding an electric bicycle. In just one day, the video got one million plus views, sparking lots of talk on social media. Now, Instagram is filled with clips of Mahi on his new e-cycle, and fans are curious to learn more about his new trendy ride.
This unexpected transition from horsepower to pedal power has ignited a frenzy of curiosity among fans and media alike. The electric cycle has been identified as Doodle V3, a foldable e-cycle, that has a top speed of 25 kmph and is made in India.
In an era where sustainability holds increasing importance, Dhoni’s embrace of eco-friendly transportation sends a powerful message. With celebrities endorsing e-cycles, this emerging trend not only reflects a shift towards environmentally conscious choices but also serves as a positive reminder for promoting greener alternatives.
Mumbai: BCCI has released a full list of events and celebrities that will grace the final between India and Australia in the ICC Men’s World Cup 2023 at the Narendra Modi Stadium on 19 November. Prime minister Narendra Modi’s presence during the final, a grand air show by the Indian Air Force, two former World Cup-winning captains Kapil Dev and Mahendra Singh Dhoni watching from the stands with a bevy of who’s who from the world of entertainment and politics in attendance, the grandeur will be unmatched.
The Suryakiran Indian Air Force airshow will take place after the toss at 1:30 pm IST. It is likely to be a 15-20 minute show. The preparations for the same were done with a successful demo on Thursday. During the first innings drinks break Coke Studio’s Gujarati singing sensation Aditya Gadhavi of ‘Gotilo’ fame will perform.
The event would get grander during the innings break. Bollywood music composer Pritam, singers Jonita Gandhi, Nakash Aziz, Akasa Joshi, Tushar Joshi and Amit Mishra will entertain a 1.3 lakh crowd. 500 dancers from Mumbai are expected to gyrate to popular Bollywood numbers.
Possibly for the visiting Australian team and also for the greater TV audience across the globe, it would be a taste of India’s soft power with cricket being a tool.
Mumbai: As the Indian cricket team continues its winning streak in the ongoing ICC Men’s Cricket World Cup 2023, Mastercard has released a special anthem to enable millions of cricket fans across the country to relive the 2011 triumph.
The anthem features World Cup-winning captain and Mastercard’s brand ambassador, Mahendra Singh Dhoni recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy.
Powered by Mastercard’s iconic Sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless). It includes the former Indian skipper emphasizing that every cheer by cricket fans goes a long way in lifting the spirits of players. It further shows Dhoni remembering the moment when all Indian fans in the stadium began chanting ‘Vande Mataram’.
“This anthem is a tribute by Mastercard to millions of India’s cricket fans who breathe life into the game. As ICC’s global partner for this year’s World Cup and a brand which has a strong connection with Indian cricket, Mastercard is committed to providing memorable opportunities and experiences to fans. The undying spirit and depth of emotions exhibited by fans in every match that India plays is simply priceless,” said Mastercard EVP and head of marketing and communications, Asia Pacific Julie Nestor.
Mumbai: Fire-Boltt has appointed Mahendra Singh Dhoni as its new brand ambassador. Dhoni is the latest addition to the brand’s highly aggressive marketing & endorsement plans for India.
The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again taken the top spot in the Indian smartwatch market with a market share of 28 per cent.
Dhoni is known for his reliability, and the partnership will not only allow the brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.
The association with MS Dhoni will further help Fire-Boltt reach a wider audience, not only in India but across the globe. This partnership will play a crucial role for the brand as the smartwatch market is growing at a rapid pace, and the brand aims to set a benchmark in the smartwatch industry in the near future.
Talking about his association with the brand and the smartwatch, Mahendra Singh Dhoni said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workouts. I’m glad to be associated with a brand that has a global appeal.”
Commenting on this partnership, Fire-Boltt founder and CEO Arnav Kishore asserted, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors; he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world, and he remains an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”
“The ethos of Fire-Boltt to foster a holistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here, and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding, and customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni,” added Fire-Boltt co-founder Aayushi Kishore.
Mumbai: Oreo announced the launch of its new #BringBack2011 campaign to spark millions of playful moments amidst cricket-loving Indians. #Bringback2011 is a fun idea that combines Oreo, cricket, and MS Dhoni in an unusual way.
With the latest campaign, Oreo is giving a playful twist to cricket anticipation and preparations by going all out to recreate 2011 by launching itself again and helping India become the cup champions again. Continuing to encourage playful family time, the brand has introduced 15 cricket-themed embossed cookies along with an attractive limited-edition packaging for consumers to help billions of fans cheer along during the matches.
A high-decibel 360-marketing campaign will be bringing this concept alive. The marketing campaign also includes on-ground and in-store activations; partnerships with leading online platforms; influencer engagement; and strategic engagement on social media channels.
The activation starts with an interesting turn of events with Dhoni’s press conference that left viewers and media surprised. The video begins with MS Dhoni walking onto the podium dressed in an Oreo jersey with his signature 2011 hairdo and introducing Oreo in India for the first time. While this raises eyebrows amongst the media, he goes ahead and explains the connection between Oreo and 2011, implying that to create history, we need to recreate 2011 history to win the 2022 World Cup. Hence, #BringBack2011.
Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Over the years, Oreo, Dhoni and cricket have successfully created playful moments bringing people together. #BringBack2011, which begins with the same insight, is a playful take on the cultural nuance of cricket-related stereotypes in India. Oreo, a huge fan of the team, decided to build momentum and encourage billions of Indians to join and do everything they could to help India win the World Cup. So, we decided to launch Oreo all over again with MS Dhoni in his much-loved 2011 avatar. We are confident that this campaign will once again bring together Oreo and cricket lovers alike for shared moments of play.”
Sharing his experience, Dhoni added, “The 2011 win was a proud moment for the entire country and coincidentally the year Oreo made its entry into India. The association with Oreo has been a legendary one. With the 2022 World Cup just around the corner, I’m extremely excited to collaborate with the brand yet again to bring the playful moments of cricket and the cup back!
Speaking of the idea behind the campaign, Leo Burnett South Asia CEO & chief creative officer Rajdeepak Das said, “Oreo wanted to share its point of view on the most playful event of the year. When it comes to cricket, we all have our beliefs, be it wearing the same socks each time or sitting in a particular chair, and many more. And we thought, if Oreo can encourage everyone to stick to their beliefs of 2011, maybe we can recreate our time from then and bring back the cup this year. Making Oreo the most ardent cricket fan! The campaign, which starts with Dhoni’s press conference, is a playful and impactful idea, bringing the signature Oreo light-hearted fun to one of the biggest events of the year.
Speaking about the launch video with Dhoni, Wavemaker India chief client officer & head of West Shekhar Banerjee said, “While the limited-edition Oreo cricket cookies are sure to build their own fanbase, the press conference that screened a film starring MS Dhoni to launch the campaign with one of its kind YouTube premiere has already got the internet talking.”
“For the cricket fans out here, this one’s going to be a trip down memory lane as Oreo initiates the #BringBack2011 campaign with the hope that India will win the cup… again,” he added.
