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Tag: Mahendra Bhagat

  • Happy mcgarrybowen appoints Mahendra Bhagat as National Creative Director

    Happy mcgarrybowen appoints Mahendra Bhagat as National Creative Director

    Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment of Mahendra Bhagat as National Creative Director.

    With over 20 years of experience in the industry, Mahendra has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB, where he created some iconic campaigns for brands like Titan, Britannia, Times of India, Godrej and Unilever. He has been the recipient of many National and International awards including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the Jury of several prestigious Advertising awards.

    Additionally, Mahendra parallelly dabbles in various aspects of Art. He has created some intriguing pieces spanning across corporate installations, video and digital art, mixed media, contemporary paintings and sculptures. His work has been widely acclaimed by audiences in several countries.

    Commenting on his appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said, “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected,  creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy mcgarrybowen will forge a great partnership with him and their clients. I wish him all the best.”

    Soumitra Karnik, Chief Creative Officer, Happy mcgarrybowen added, “I am thrilled to have Mahendra in our team as we plan to take Happy mcgarrybowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy mcgarrybowen is now happier with him around.”

    Speaking on his appointment, Mahendra Bhagat said, "The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy mcgarrybowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”

    Commenting on Mahendra’s appointment Samarjit Choudhry, President, Happy mcgarrybowen said, “Mahendra brings to the table the varied experience that is much needed in today’s world and also the freshness that comes from his being an artist. With him as the NCD I am sure we will become a lot more stronger as a creative solution provider to our clients.”

  • Goafest: FCB Ulka designs ‘Gods Of Advertising’

    MUMBAI: The gates are open to the biggest festival in the religion of Advertising! The campaign marking the onset of the 12th edition of Goafest, has been unveiled, under the theme- “Gods of Advertising”. The campaign has been conceptualized and designed by FCB Ulka in line with grandeur of the festival, where the Gods come together, celebrating the Gods within us.

    Under the campaign, the Gods of Advertising have been depicted like the Greek Gods, to give the entire campaign a unique identity. The campaign is built on clever canvas paintings of Greek Gods with a subtle integration of the elements of their times. The art purely showcases ancient Church art style that can also be seen in the design and the font. Everything together shows the grandeur and antiquity of the festival, lending strength to the theme.

    Commenting on the occasion, Goafest 2017 chairman and AAAI vice president Ashish Bhasin said, “Goafest 2017 is going to be at a level it has never been before and the campaign announcing that, Gods of Advertising, designed by FCB Ulka, has captured the feel very well. Goafest is about the Industry coming together and celebrating Creativity, sharing bonhomie within the industry participants and learning from experts, not just from our industry but from other fields as well, at a global scale. This year we have introduced several new initiatives, which will add to a lot of excitement and I thank and congratulate FCB Ulka for kicking off South Asia’s largest festival of advertising with a beautifully crafted campaign”.

    Shedding light on the premise of the campaign, FCB Ulka NCD south Mahendra Bhagat said, “‘Gods of Advertising’ as a phrase is something we hear often in the advertising industry. Goafest is a fun event, that’s given. But we wanted to talk about it being an enriching event too. Which is why, we directed our communication to the youngsters, telling them that the who’s who of advertising will surely be there – imparting knowledge and sharing ideas and an event that you surely can’t afford to miss.”

    “What I particularly like about this campaign is the treatment that’s given by our young creative team. Instead of repeating the typical imagery that’s associated with Goa, they thought of recreating these old frescos you see in some of the churches. Very distinct and very relevant. So, even though, it’s western in its content, it’s a little Indian in its outlook and execution,” he added.

    FCB Ulka is creating promotional posters, mailers and Press communication for Goafest 2017. The first leg the campaign kicks off with a series of promotional content highlighting the God of various divisions of advertising. Each of the Gods have been given a name and their specific characteristics and inviting people to not miss it, because even the Gods won’t give it a miss.

  • FCB makes ties with in-laws bloom over AV tea

    FCB makes ties with in-laws bloom over AV tea

    MUMBAI: AVT Premium Tea, a brand that enjoys leadership status in Kerala and Tamil Nadu, is being strengthened through a commercial created by FCB Ulka Bangalore.

    The commercial is a nice portrayal of how the brand is passed on from one generation to the next, drawing a parallel to how the mantle of responsibility for the house is passed on from one generation to the next.

    AVT Consumer Products general manager – marketing Debendra Prasad M, said, “In the new commercial, the brand helps forge a bond between a mother and her new daughter-in-law, with the former handing over the tea to her daughter-in-law.”

    The TVC captures the changing hues of the mother-in-law & daughter-in-law relationship, and dwells on how today the two generations are forging new bonds and coming together in friendship. The brand marks the blossoming of this bond between the two generations.

    FCB Ulka Bangalore national creative director Mahendra Bhagat said, “The best way to demonstrate how a taste has in some sense, stood the test of time, is to show how generations have enjoyed it.”

    FCB Ulka Bangalore vice president Menaka Menon said, “Given the context of how relationships are evolving and changing in today’s world, the brand had an opportunity to become a sort of relationship marker. AVT in the new ad becomes representative of the passing on of the mantle of responsibility from the mother to her daughter-in-law.”

  • FCB makes ties with in-laws bloom over AV tea

    FCB makes ties with in-laws bloom over AV tea

    MUMBAI: AVT Premium Tea, a brand that enjoys leadership status in Kerala and Tamil Nadu, is being strengthened through a commercial created by FCB Ulka Bangalore.

    The commercial is a nice portrayal of how the brand is passed on from one generation to the next, drawing a parallel to how the mantle of responsibility for the house is passed on from one generation to the next.

    AVT Consumer Products general manager – marketing Debendra Prasad M, said, “In the new commercial, the brand helps forge a bond between a mother and her new daughter-in-law, with the former handing over the tea to her daughter-in-law.”

    The TVC captures the changing hues of the mother-in-law & daughter-in-law relationship, and dwells on how today the two generations are forging new bonds and coming together in friendship. The brand marks the blossoming of this bond between the two generations.

    FCB Ulka Bangalore national creative director Mahendra Bhagat said, “The best way to demonstrate how a taste has in some sense, stood the test of time, is to show how generations have enjoyed it.”

    FCB Ulka Bangalore vice president Menaka Menon said, “Given the context of how relationships are evolving and changing in today’s world, the brand had an opportunity to become a sort of relationship marker. AVT in the new ad becomes representative of the passing on of the mantle of responsibility from the mother to her daughter-in-law.”

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.