ITV

Tag: Mahashivratri: The Divine Night

  • JioHotstar’s divine stream sets records with Mahashivratri spectacle

    JioHotstar’s divine stream sets records with Mahashivratri spectacle

    MUMBAI: Faith met the future as JioHotstar’s Mahashivratri: The Divine Night drew millions into a 15-hour spiritual odyssey, blending tradition with technology on an unprecedented scale. With 3.9 crore views and 21.8 crore minutes of watch time, the live-streamed spectacle turned smartphones into temples, allowing devotees to experience rituals, mythology, music, and meditation from the comfort of their homes.

    More than just a broadcast, JioHotstar’s multi-stream format brought viewers into the heart of India’s grandest celebrations. Over 20 live aartis from revered Jyotirlingas, spiritual discourses from Isha Yoga Centre and Art of Living, and soul-stirring performances by Sona Mohapatra and rapper Narci created an immersive, interactive experience. Fans could switch between temple feeds, listen to mythological narratives, or engage in real-time chanting and live Q&A sessions—transforming passive viewing into active participation.

    JioStar CEO-sports Sanjog Gupta called it a game-changer in digital storytelling. “JioHotstar is redefining live-streaming by making shared cultural moments more immersive. Mahashivratri: The Divine Night proved that technology can deepen our collective experience of faith. And this is just the beginning.”

    Brands, too, found their place in this sacred digital gathering, with JK Super Cement, Country Delight, Nirma Advanced Detergent, and Denver tapping into the high-engagement potential of live-streamed cultural events. With Mahashivratri: The Divine Night, JioHotstar has unlocked a new frontier where tradition meets technology, proving that devotion, like digital experiences, has no boundaries. 

  • JioHotstar to live stream Mahashivratri: The Divine Night

    JioHotstar to live stream Mahashivratri: The Divine Night

    MUMBAI: JioHotstar is accelerating its live event offerings following the success of the Coldplay,  concert stream. On 26 March at 6 pm, the platform will launch ‘Mahashivratri: The Divine Night’ – a first-of-its-kind, multi-format, multi-location live event delivering an immersive experience of the festival.

    Combining storytelling and technology, the platform will make Lord Shiva celebrations accessible to millions of users. Viewers can witness over 20 aartis from all Jyotirlingas in real time across multiple streams.
    JioHotstar has partnered with Isha Foundation to broadcast their rituals and musical performances, including meditations and teachings by Sadhguru. Popular singer-composer Sona Mohapatra will lead performances spanning different genres.

    The event will also feature live meditations from The Art of Living, led by spiritual leader Sri Sri Ravi Shankar, who commented: “Mahashivratri is an occasion to align with the cosmos to connect with the Divinity within.”

    Additionally, viewers can enjoy a special three-hour episode of ‘Devo Ke Dev… Mahadev’ showcasing the union of Lord Shiva and Goddess Parvati.

    Sadhguru added: “Through JioHotstar, this powerful night becomes even more accessible, where technology bridges distances and spirituality unites us all.”