ITV

Tag: Mahashivratri

  • Sony Sab lights up Ujjain’s sky with groundbreaking 3D holographic show

    Sony Sab lights up Ujjain’s sky with groundbreaking 3D holographic show

    MUMBAI: When it comes to pushing creative boundaries, Sony Sab just took things to another dimension-literally. In a spectacular fusion of technology, mythology, and marketing, the channel transformed Ujjain’s night sky into an enormous, immersive 3D canvas to mark the launch of its epic new series, Veer Hanuman. This jaw-dropping holographic sky projection-the largest of its kind in India—was unveiled on Mahashivratri, delivering a larger-than-life spectacle that left audiences spellbound.

    Harnessing cutting-edge scrim technology, Sony Sab projected breathtaking visuals of young Hanuman’s legendary journey onto a non-dimensional surface, creating the illusion of celestial storytelling floating in mid-air. As light, movement, and sound intertwined, the sky became a stage for an experience never seen before in Indian television marketing.

    This industry-first activation showcases Sony Sab’s commitment to reimagining audience engagement. It wasn’t just a launch; it was a moment of devotion, technology, and entertainment converging in a way that redefines how audiences experience television content.

    “As we launch Veer Hanuman, we’re drawing on India’s rich cultural heritage and harnessing cutting-edge technology by creating an immersive experience that will captivate audiences,” said Sony Sab head of marketing and communications Vaishali Sharma. “Our innovative approach with this breathtaking 3D holographic sky projection will break new ground, enabling us to connect with viewers in a fresh way. Ujjain served as the perfect backdrop to mesmerise audiences and set the tone for a show that will inspire and entertain millions.”

    Sony Sab didn’t stop at the sky. The channel rolled out a multi-platform campaign, integrating television, social media, Youtube, and digital activations to bring behind-the-scenes moments, bite-sized content, and interactive experiences directly to audiences.

    The highly anticipated Veer Hanuman, premiering 11 March, narrates the journey of Lord Hanuman, from an adventurous young boy to a revered deity symbolising devotion, bravery, and loyalty. Featuring Aan Tiwari, Sayli Salunke, Arav Chowdharry, and Mahir Pandhi, the show airs Monday to Saturday at 7:30 pm on Sony Sab.

    With this pioneering holographic spectacle, Sony Sab has set a new benchmark for how television marketing can transcend screens and enter the realm of real-world, immersive storytelling.

     

  • Zee Telugu to celebrate Mahashivratri with ‘Maharudram Mahashivam’ and ‘Uma Maheshwaram Kalyanam’

    Zee Telugu to celebrate Mahashivratri with ‘Maharudram Mahashivam’ and ‘Uma Maheshwaram Kalyanam’

    MUMBAI: Zee Telugu  is set to offer its viewers a unique, spiritual experience on the auspicious day of Mahashivratri this year. The channel is thrilled to telecast relevant ambitious content with Shivathatvam in Arogyame Mahayogam at 8:30 AM on 11 March followed by Maharudram Mahashivam starting at 10:30 PM and Uma Maheshwaram Kalyanam on 12 March at 7:30 AM only on Zee Telugu and Zee Telugu HD.

    Mahashivratri, the festival of overcoming darkness and ignorance in life is often observed by remembering Lord Shiva and chanting prayers. Zee Telugu has laid the path to a spiritual journey where Dr Manthena Satyanarayana Raju will be sharing his knowledge about Shivratri itself, fasting and jagaran. Singer Saketh along with contestants of SRGMP 13 season will perform on Shiva Tandava Stotram and Bilvashtakam followed by abishekam, 12 replicas of the jyorirlingam, for their ardent viewers. Television’s most rooted for couple, Anusha Hedge and Prathap are going to be a part of the service with the audience.

    On 12 March, Devishri Guruji and Vakkantham Chandramouli will be part of the Uma Maheshwaram Kalyanam, which is observed for the longevity and love between the married couple, drawing a parallel to the lives of Lord Shiva and Goddess Parvathi.

  • E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    MUMBAI: E-commerce giants normally lure customers through various discount offers throughout the year, and then there are festival and other special days when these companies offer customers exclusive discounts. This Mahashivratri and Women’s day companies have found yet another reason to attract more shoppers in order to boost sales and traffic onto their websites and apps by offering high discount rates. Some of these websites include E-commerce players like Flipkart.com, Paytm.com,Snapdeal.com, Cashkaro.com, Sendmygifts.com, Cubishop.com, Shoppingoutlet.in, Healthians. The online eyewear portal Lenskart.com is supporting women by donating 2.5 percent of total sale towards women empowerment.

    Mobile e-commerce and virtual wallet company Paytm.com has come up with exclusive deals by offering flat 30 percent cashback on premium watch brands for women and up to 50 percent cashback on the bestselling products. Taking off from its ‘Big Billion Day’ a couple of years ago and last year, Flipkart.com has come up with Big Shopping Day from the seventh to the ninth of March and customers can avail up to 20 percent off plus an extra 10 percent off on transactions through SBI cards.

    Cashback and coupons website like Cashkaro.com are offering high discounts between 50 and 80 per cent rates plus cashback and rewards on purchase of any item on Women’s day on any purchase through Amazon.in and  Askmegrocery.com. In addition to this, Cashkaro is also offering upto10.2 percent reward on purchase of item through Flipkart.com.

    For Mahashivratri, Askmegrocery.com and PepperTap.com have a flat 10 percent off on grocery items.

    Customers can avail a deal of their choice on Snapdeal.com, while women’s apparel, footwear and accessories have up to 25 percent off. Beauty and personal care products are available with discounts between 50 and 70 percent.

    In order to make women’s day special, Sendmygifts.com offers presents with discounts of up to 55 per cent for orders worth Rs 500 or more, plus 15 percent extra off on flowers, cakes and combos and 10 percent off on non-perishable products. 

    Cubishop.com, the marketplace for the consumer electronics industry is offering portable mini bluetooth stereo S10 music speakers for just Rs 350 and mono bluetooth headset worth Rs 275. Meanwhile Shoppingoutlet.in is offering beats pill multicolor bluetooth portable speaker OEM worth Rs 1,199 and JBL micro wireless speaker for Rs 1,399.

  • E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    MUMBAI: E-commerce giants normally lure customers through various discount offers throughout the year, and then there are festival and other special days when these companies offer customers exclusive discounts. This Mahashivratri and Women’s day companies have found yet another reason to attract more shoppers in order to boost sales and traffic onto their websites and apps by offering high discount rates. Some of these websites include E-commerce players like Flipkart.com, Paytm.com,Snapdeal.com, Cashkaro.com, Sendmygifts.com, Cubishop.com, Shoppingoutlet.in, Healthians. The online eyewear portal Lenskart.com is supporting women by donating 2.5 percent of total sale towards women empowerment.

    Mobile e-commerce and virtual wallet company Paytm.com has come up with exclusive deals by offering flat 30 percent cashback on premium watch brands for women and up to 50 percent cashback on the bestselling products. Taking off from its ‘Big Billion Day’ a couple of years ago and last year, Flipkart.com has come up with Big Shopping Day from the seventh to the ninth of March and customers can avail up to 20 percent off plus an extra 10 percent off on transactions through SBI cards.

    Cashback and coupons website like Cashkaro.com are offering high discounts between 50 and 80 per cent rates plus cashback and rewards on purchase of any item on Women’s day on any purchase through Amazon.in and  Askmegrocery.com. In addition to this, Cashkaro is also offering upto10.2 percent reward on purchase of item through Flipkart.com.

    For Mahashivratri, Askmegrocery.com and PepperTap.com have a flat 10 percent off on grocery items.

    Customers can avail a deal of their choice on Snapdeal.com, while women’s apparel, footwear and accessories have up to 25 percent off. Beauty and personal care products are available with discounts between 50 and 70 percent.

    In order to make women’s day special, Sendmygifts.com offers presents with discounts of up to 55 per cent for orders worth Rs 500 or more, plus 15 percent extra off on flowers, cakes and combos and 10 percent off on non-perishable products. 

    Cubishop.com, the marketplace for the consumer electronics industry is offering portable mini bluetooth stereo S10 music speakers for just Rs 350 and mono bluetooth headset worth Rs 275. Meanwhile Shoppingoutlet.in is offering beats pill multicolor bluetooth portable speaker OEM worth Rs 1,199 and JBL micro wireless speaker for Rs 1,399.

  • IBN 7 rebrands ‘Breakfast Show’ to ‘Breakfast News From Kumbh’ during festival

    IBN 7 rebrands ‘Breakfast Show’ to ‘Breakfast News From Kumbh’ during festival

    MUMBAI: Starting 3 January IBN 7 will rebrand its Breakfast Show to Breakfast News From Kumbh for the duration of the Kumbh mela.

    The show will get live news updates from the heart of Mela Sthal everyday at 7 am. IBN 7 will continue its coverage of Mela till Mahashivratri on 15 February.

    IBN 7 managing editor Ashutosh said, “The Kumbh mela holds special significance in the lives of most Hindus across the country and beyond. We at IBN 7 are thus celebrating this occasion by bringing our viewers up-to-the-minute news directly from the banks of the Ganga. I am confident this Kumbh special will be well received by our audience.”

    The Ardha Kumbh Mela signifies one of the most auspicious times and place (at the sangam or confluence of the Ganga, Yamuna and Saraswati in Allahabad) for Hindu devotees. The mela lasts for over six weeks, and is wrapped up on the occasion of Mahashivratri.