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Tag: Maharishi

  • adidas, Arsenal and Maharishi collab to bring together authentic streetwear

    adidas, Arsenal and Maharishi collab to bring together authentic streetwear

    Mumbai: adidas and Arsenal have launched a limited-edition range with London fashion brand and streetwear giant, Maharishi. The collection brings together London-centric streetwear and adidas performance to one of London’s most iconic clubs.

    Combining the best in adidas pre-match and travel wear with Maharishi’s utilitarian aesthetic, Arsenal’s club identity is artfully blended in to create a unique and modern uniform, which also features an adidas GORE-TEX jacket and pant giving ultimate performance for active sports and lifestyles.

    The supporting campaign showcases Arsenal and Maharishi’s shared values of togetherness and community whether that’s at home, on the street or on the pitch. It features Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe and Manuela Zinsberger.

    The collection, designed in collaboration between adidas and Maharishi, displays a bespoke camouflage pattern ‘DPM: Bonsai Dragon Scales’ inspired by the forthcoming Lunar Year of the Dragon.

    The range, which includes a pre-match jersey, anthem jacket, short and socks, as well as off pitch pieces including a hoodie, tee and pant, is designed in line with Maharishi’s use of powerful mythological creatures which exist throughout their collections and is combined with Arsenal’s rich heritage. The pieces are detailed with embroideries and prints celebrating the club icons of the cannon, and a new incarnation of the club mascot, Gunnersaurus.

    Reiss Nelson, who appears in the promotional campaign, said, “This range is the perfect mix of Arsenal, Maharishi and adidas – it looks fresh, and as a big fan of Maharishi I’m excited for the club to be linking up with brands that are authentically part of London’s culture. I know our supporters will really like this collaboration too.”

    Maharishi founder Hardy Blechman said, “As an Arsenal fan, it’s an absolute honor to collaborate on this range. It combines the very best in adidas performance, with the streetwear aesthetic of Maharishi. Since 1994 we’ve taken a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and it is something we’re proud to apply in the design of this adidas and Arsenal collection. We can’t wait to see it on the players, and hope it is well received by supporters.”

    The collection will be worn by both the men’s and women’s team from tomorrow, 28 October when Arsenal will warm up in the jersey and walk out in the jacket ahead of their Premier League game against Sheffield United at Emirates Stadium.

    The range will be extremely limited in quantity and available across adidas.com, https://www.adidas.co.in/arsenal, in-store, at Arsenal official club stores, Arsenal Direct, Maharishistore.com and selected retailers from today. For more information, follow @adidasfootball on Instagram and Twitter, or visit www.adidas.com, as well as www.arsenal.com.

  • Grapes wins digital AOR mandate of Maharishi Ayurveda

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

    According to the mandate, Grapes will be responsible for handling the marketing communication activities for Maharishi Ayurveda. The agency will be looking after services such as content planning, digital marketing strategy, social media management and media planning & buying. Maharishi Ayurveda has been Europe’s leading brand for authentic ayurveda products since 1987.

    Speaking on the occasion, Maharishi Ayurveda head of global marketing & digital business Rajat Wahi said, “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instill a strong recall value amongst the consumers for our brand”.

    Sharing her thoughts on the win, Grapes co-founder & chief executive officer Shradha Agarwal said, “We are looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”