ITV

Tag: Maharashtrian

  • Riteish Deshmukh to make his Marathi TV debut on Star Pravah

    Riteish Deshmukh to make his Marathi TV debut on Star Pravah

    MUMBAI: Breaking the boundaries of Marathi General Entertainment (GE), Star’s Marathi entertainment channel, Star Pravah is all set to present edge-of-the-seat excitement to Marathi viewers with its new non-fiction show Vikta Ka Uttar featuring Bollywood superstar Riteish Deshmukh.

    In a first of its kind format, Vikta ka Uttar is a unique quiz show that will be a trendsetter for Marathi speaking audiences. Riteish will feature in a ‘never-seen-before’ avatar in this upcoming show, which endeavours not only to entertain, but also give every Maharashtrian a unique platform to earn lakhs of rupees as prize money.

    Highly excited about his foray on Marathi Television Riteish opines, “Marathi is my mother tongue and I am really excited to debut on Marathi TV as a host. For quite some time, I have been looking at various concepts and formats but when Star Pravah approached me with Vikta Ka Uttar, I knew ‘this was it’. In this show, the bargaining skills of a contestant will be put through rigour. I strongly believe that Vikta Ka Uttar will establish connect with every viewer because in our daily lives we keep on bargaining for some of the other reason.”

    Stressing on his passion for Marathi content, “A Maharashtrian should never forgo his Marathiness. It will be my honest endeavor to give my best while hosting this show for Marathi audience. I am very excited to be a part of Star Pravah family. I am really looking forward to hosting my first Marathi Television show ‘Vikta Ka Uttar’.”

    To participate in Vikta Ka Uttar, first question will be on-air from 2 July onwards on Star Pravah and Star Pravah HD.

  • Riteish Deshmukh to make his Marathi TV debut on Star Pravah

    Riteish Deshmukh to make his Marathi TV debut on Star Pravah

    MUMBAI: Breaking the boundaries of Marathi General Entertainment (GE), Star’s Marathi entertainment channel, Star Pravah is all set to present edge-of-the-seat excitement to Marathi viewers with its new non-fiction show Vikta Ka Uttar featuring Bollywood superstar Riteish Deshmukh.

    In a first of its kind format, Vikta ka Uttar is a unique quiz show that will be a trendsetter for Marathi speaking audiences. Riteish will feature in a ‘never-seen-before’ avatar in this upcoming show, which endeavours not only to entertain, but also give every Maharashtrian a unique platform to earn lakhs of rupees as prize money.

    Highly excited about his foray on Marathi Television Riteish opines, “Marathi is my mother tongue and I am really excited to debut on Marathi TV as a host. For quite some time, I have been looking at various concepts and formats but when Star Pravah approached me with Vikta Ka Uttar, I knew ‘this was it’. In this show, the bargaining skills of a contestant will be put through rigour. I strongly believe that Vikta Ka Uttar will establish connect with every viewer because in our daily lives we keep on bargaining for some of the other reason.”

    Stressing on his passion for Marathi content, “A Maharashtrian should never forgo his Marathiness. It will be my honest endeavor to give my best while hosting this show for Marathi audience. I am very excited to be a part of Star Pravah family. I am really looking forward to hosting my first Marathi Television show ‘Vikta Ka Uttar’.”

    To participate in Vikta Ka Uttar, first question will be on-air from 2 July onwards on Star Pravah and Star Pravah HD.

  • Shobha De: Bestselling author joins Tara Marathi

    Shobha De: Bestselling author joins Tara Marathi

    The regional language channel segment has seen a stampede of entrants. After Tamil, the next most competitive language category has been Marathi wherein close to half a dozen channels are jostling for a share of the relatively small advertising pie.

    The key therefore to survival and well-being is differentiation which offers value to viewers. Tara Marathi, promoted by Broadcast Worldwide has taken another step in that direction by hiring best selling pulp fiction writer Shobha De as creative director.

    “As the creative director of Tara Shobha De’ will be responsible for driving the channel and giving the channel a distinct identity and long term vision,” a press release from the company says. “Shobha has extended herself beyond the confines of being slotted as a conventional Maharashtrian woman and achieved success in several areas without losing touch with her roots. Being a proud and aware Maharashtrian herself, Shobha represents the mindset of the contemporary Maharashtrian, which is what makes her ideal for this profile.”

    De joined the channel on 1 July 2000 and she will be working closely with Rathikant Basu and the Tara Marathi team headed by Nitin Vaidya. “Giving TARA a contemporary Maharasthrian identity will be my main challenge here,” says De about her role at Tara. “Today’s Maharashtrian is not what he or she used to be. They are breaking away from stereotypes and are not confined to the conventional areas of achievement anymore. They are achievers in every field be it technology, cricket, theatre, Bollywood or literature.”