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Tag: Mahakumbh Mela

  • Amazon India boxes it up for 2025 Mahakumbh Mela attendees

    Amazon India boxes it up for 2025 Mahakumbh Mela attendees

    MUMBAI: If you are Amazon, you have to do something different, something amazing, something out of the box, right? Which is what Amazon India has done.

    In a heartfelt endeavor to enhance the experience of attendees at the 2025 Mahakumbh Mela, Amazon India is stepping beyond conventional boundaries with its innovative “dibbon se badhkar” (More than just boxes) initiative.

    Amazon India director growth &  marketing (CMO) Pragya Sharma  emphasised that true innovation lies not just in creating new products, but in transforming lives by seizing meaningful opportunities.

    In collaboration with the Mahakumbh Mela authorities, the ecommerce giant  has repurposed its iconic cardboard boxes into portable beds. These thoughtfully-designed beds  are providing a much-needed oasis of comfort for tired attendees at vital locations including the lost and found center, the  Kumbh hospital, and for the Kumbh police. The beds serve as a sanctuary, offering respite to those navigating long festival days and nights.

    “Our initiative goes beyond conventional thinking; we’re transforming the very boxes we use into a solution that brings comfort and convenience,” said Sharma. “This is a testament to our collective commitment to serving communities with care and thoughtfulness.”

    This innovative idea aligns seamlessly with Amazon’s mission to enrich daily lives. As hundreds of millions gather in Prayagraj for this monumental event, the “dibbon se badhkar” initiative stands as a small yet significant step towards delivering much-needed care and comfort.

  • Relaxo Footwears steps up for Mahakumbh Mela 2025

    Relaxo Footwears steps up for Mahakumbh Mela 2025

    MUMBAI: It’s hoping to make the journey for pilgrims and devotees to the MahaKumbh Mela a little more easy and comfortable –  on the feet. Footwear maker Relaxo Footwears  has announced its robust participation in the mela where millions of pilgrims and devotees have congregated.

    Recognising the physical demands of this sacred journey, Relaxo is providing comfortable, reliable, and stylish footwear for pilgrims traveling long distances, often on foot. Through its popular brands—Bahamas, Flite, and Sparx—Relaxo aims to support attendees with footwear that combines comfort, durability, and contemporary style.

    With strategically placed stalls and kiosks throughout the mela grounds, Relaxo  is offering  a wide range of options at attractive prices, ensuring easy access for festival-goers.

    “The Mahakumbh Mela is a celebration of faith and resilience, and it holds a special significance for us. We honour the devotion of millions of pilgrims and understand that reliable footwear is crucial for a comfortable experience,” said Relaxo Footwears VP & marketing head Sachin Chhabra. “Our participation is our way of supporting their spiritual path with high-quality, affordable footwear, allowing them to focus on the divinity of the occasion.”

    Relaxo’s involvement extends beyond product sales; the company is engaging in initiatives aimed at enhancing the event’s infrastructure. This includes branding community touch points such as police stations and hosting experiential marketing activities throughout the mela grounds, effectively blending tradition with modern outreach.