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Tag: Mahad

  • Birla Opus eyes expansion as paint industry newcomer makes its mark

    Birla Opus eyes expansion as paint industry newcomer makes its mark

    MUMBAI: Birla Opus, the fast-growing paint brand from Aditya Birla Group, is focusing on expanding its dealer network and widening its product portfolio for fiscal year 2026, according to CEO Rakshit Hargave.

    The brand, which entered the decorative paints segment in February 2024, has achieved high single-digit growth in FY 2025 despite being operational for only about 10 months. Hargave expects similar momentum to continue in the coming year.

    “There is a long journey ahead of us. We do not expect any major change in our strategy,” Hargave told the Press Trust of India. “We will drive more throughput for dealers and increase the range available at dealers.”

    Birla Opus is rapidly establishing its market presence. The company recently commercialised its fifth manufacturing plant in Mahad, Maharashtra, bringing its total installed capacity to 1,096 million liters per annum. A sixth plant in Kharagpur is scheduled to begin trial production in the next quarter, which will add another 236 million liters of capacity.

    Aditya Birla Group has invested Rs 10,000 crore in the paint business and aims to capture a double-digit market share and generate gross revenue of Rs 10,000 crore within three years of full-scale operations.

    Birla Opus has employed a multi-pronged marketing approach to establish its brand presence in a competitive market dominated by industry veterans. The company’s advertising campaigns—Naye Zamane ka Naya Paint (New Paint for a New Era) and Make Life Beautiful—have reportedly reached over 70 crore Indians, garnering positive responses across markets.

    The paint manufacturer has strategically positioned itself as a major sponsor of the Indian Premier League (IPL), one of India’s most-watched sporting events. The cricket tournament, which airs on the JioStar network of sports channels and JioHotstar streaming platform from 22 March, gives Birla Opus significant visibility among its target audience

    To enhance customer experience, Birla Opus is opening 10 Paint Studios across major Indian cities, including New Delhi, Mumbai, Bangalore, and Hyderabad. The first such studio was recently launched in Gurugram.
    “The purpose of these studios is to provide a one-stop-shop experience for the end consumer,” explained Hargave.

    Currently, Birla Opus offers 145+ products and 1,200+ SKUs across water-based paints, enamel paints, wood finishes, waterproofing solutions, and wallpapers. The brand also provides direct painting services through its PaintCraft initiative.

    As a newcomer in an industry dominated by established players like Asian Paints, Berger, and Kansai Nerolac, Birla Opus is focused on getting “many of the basics right, but at the same time, creating differentiation for the consumer in paints,” Hargave added.

    With the Indian economy expected to reach $10 trillion by 2034 and the paints sector projected to surpass Rs 3,00,000 crore by that time, Birla Opus appears well-positioned to capitalise on the country’s growing infrastructure development and housing initiatives.

  • Nicktoons forays into Sci-fi with ‘Skyland

    Nicktoons forays into Sci-fi with ‘Skyland

    MUMBAI: Nicktoons Network, Nickelodeon’s 24-hour animation network, delves into the sci-fi realm for the first time with Skyland, an animated adventure series that will premiere Saturday 18 November at 9 pm.

    The series employs the latest in animation technology by using motion capture, CGI, 2D and key frame animation to create cutting-edge television.

    The premiere of Skyland will kick off with the hour-long special (that sneak-peeked globally in January) followed by an all-new, half-hour episode at 10 pm during the 3 Headed Monster programming block. Season one, which consists of 13 episodes, will air Saturdays at 9 pm on Nicktoons Network.

    “Nicktoons Network continues to be the hub for animation fans to tune in and find unique, diverse and technically advanced shows like Skyland,” said, Nicktoons Network vice president and general manager Keith Dawkins. “In addition to its rich visual style and stunning imagery, Skyland is an epic, sci-fi action adventure of good verses evil — universal story lines kids have loved for ages,” he added.

    Skyland, produced by Method Films and created by Emmanuel Gorin, Alexandre de la Patelliere and Matthieu Delaporte, follows a heroic brother, Mahad and his telekinetic younger sister, Lena, as they search for their parents in a new world order. The year is 2251 and the earth has been shattered into millions of blocks that now drift aimlessly in orbit around the Earth’s core known as Skyland.

    The Sphere, led by a power-mad ruler with telekinetic powers named Oslo, has installed a dictatorship that controls water distribution, now a precious resource. Skyland’s young heroes along with the pirate resistance, try to free their mother from Oslo’s evil grasp and destroy the dreaded Sphere.

    The hour-long special, Dawn of A New Day, introduces Mahad and Lena as they are faced with their biggest challenge yet when their mother is forced to sacrifice herself and be captured by the evil Sphere in order for her children to run to freedom.

    In the premiere episode Manipulations, the sibling duo fights against the enemy when a solar phenomenon has unusual effects on Seijin powers. This allows a sect of the Sphere to take control of Dahlia, a strong member of the pirates, in effort to learn the coordinates of the pirate hideout.

    Nicktoons Network offers a 24- hour schedule featuring programming such as the Nicktoons Network Animation Festival, Kappa Mikey, Thumb Wrestling Federation, Corneil and Bernie and Martin Mystery, SpongeBob SquarePants, and Jimmy Neutron.