ITV

Tag: Mahabali Hanuman

  • ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    MUMBAI: Sony Pictures (SPN)’s general entertainment channel Sony Entertainment (SET), celebrating 21st anniversary, has carved a new brand identity and is undertaking a fresh look at programming to bolster its viewership base and build continuous viewing.

    Now taking on new colours of purple, gold and orange, the new on-air display of SET is a plan to build a striking visual appeal for the Indian audience. The channel had a few years ago modified its packaging to convey content innovation and creative vision.Since 2015, however, SET has been trying hard to connect with viewers as it kept slipping on BARC reviews owing to the poor performance of its shows. SET was then highly dependent on Crime Patrol and CID, the Financial Express reported.

    Sony Entertainment Television recently peaked to number three in the Hindi GEC urban ratings chart on BARC India with Mahabali Hanuman, The Kapil Sharma Show, Super Dancer and Kuch Rang Pyar ke Aise Bhi doing quite well.

    The positioning SET plans to adopt is ‘When a relationship turns into partnership, life looks up and leaps forward’, and this is what it will reflect through its programming going ahead.

    Its primary focus area will be to bolster the weekday line-u. The new strategy is to expand the programming hours from the existing 8-11pm to 7pm-12 midnight by bringing in new shows such as Moh Moh ke Dhaage and Peshwa Bajirao, among other.

    In a bid to offer localised and differentiated content, ESPN, which operates in India as Sony ESPN, meantime is planning to customise its international shows such as SportsCenter’ and ‘Pardon the Interruption’ for the Indian market. ESPN at present offers the international version of ‘Pardon the Interruption’, a sports show compered by commentators Michael Wilbon and Tony Kornheiser on Sony ESPN.

    ESPN is also aiming to bring X Games to India, an annual sports event which focuses on action sports such as snowboarding and skateboarding. The US-based ESPN re-entered India in January 2016 and jointly launched new sports channels, a multi-sports website and a mobile app in partnership with Sony Pictures Networks.

    The Indian sports sector is undergoing a sea change with a hike in viewership, sponsorship and participation in sports other than cricket as per a a report titled ‘The Business of Sports’, from consulting firm KPMG and the Confederation of Indian Industry (CII). Sports sponsorship market in 2015 grew approximately 12% from a year ago to reach Rs 5,190 crore, the report stated.

  • ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    MUMBAI: Sony Pictures (SPN)’s general entertainment channel Sony Entertainment (SET), celebrating 21st anniversary, has carved a new brand identity and is undertaking a fresh look at programming to bolster its viewership base and build continuous viewing.

    Now taking on new colours of purple, gold and orange, the new on-air display of SET is a plan to build a striking visual appeal for the Indian audience. The channel had a few years ago modified its packaging to convey content innovation and creative vision.Since 2015, however, SET has been trying hard to connect with viewers as it kept slipping on BARC reviews owing to the poor performance of its shows. SET was then highly dependent on Crime Patrol and CID, the Financial Express reported.

    Sony Entertainment Television recently peaked to number three in the Hindi GEC urban ratings chart on BARC India with Mahabali Hanuman, The Kapil Sharma Show, Super Dancer and Kuch Rang Pyar ke Aise Bhi doing quite well.

    The positioning SET plans to adopt is ‘When a relationship turns into partnership, life looks up and leaps forward’, and this is what it will reflect through its programming going ahead.

    Its primary focus area will be to bolster the weekday line-u. The new strategy is to expand the programming hours from the existing 8-11pm to 7pm-12 midnight by bringing in new shows such as Moh Moh ke Dhaage and Peshwa Bajirao, among other.

    In a bid to offer localised and differentiated content, ESPN, which operates in India as Sony ESPN, meantime is planning to customise its international shows such as SportsCenter’ and ‘Pardon the Interruption’ for the Indian market. ESPN at present offers the international version of ‘Pardon the Interruption’, a sports show compered by commentators Michael Wilbon and Tony Kornheiser on Sony ESPN.

    ESPN is also aiming to bring X Games to India, an annual sports event which focuses on action sports such as snowboarding and skateboarding. The US-based ESPN re-entered India in January 2016 and jointly launched new sports channels, a multi-sports website and a mobile app in partnership with Sony Pictures Networks.

    The Indian sports sector is undergoing a sea change with a hike in viewership, sponsorship and participation in sports other than cricket as per a a report titled ‘The Business of Sports’, from consulting firm KPMG and the Confederation of Indian Industry (CII). Sports sponsorship market in 2015 grew approximately 12% from a year ago to reach Rs 5,190 crore, the report stated.

  • Set Asia HD now available to Flow subscribers in Trinidad

    Set Asia HD now available to Flow subscribers in Trinidad

    MUMBAI: Sony Pictures Networks, North America is pleased to announce that on 1 March 2016- Set Asia HD, its flagship general entertainment channel, will be available to all subscribers of Flow in Trinidad in the basic digital package -channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Until the launch of Set Asia HD on 1 April 2016, Flow subscribers can watch Set Asia SD on Basic Digital Package-Channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Viewers can enjoy their favorite Set Asia programming such as Mahabali Hanuman, Pyaar Ko Ho Jaane Do, Power Couple, CID, Crime Patrol, Ek Duje Ke Vaaste, Suryaputra Karn, the biggest World Television Premiere blockbuster movies and more.

    Set Max, India’s premier Hindi Movies channel- will launch on Basic Digital and Advance Video Service (AVS) packages of Flow Trinidad on 1 March 2016.

    Max is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programs.

    SVP International business head of North America Jaideep Janakiram said “Sony Pictures Networks (SPN) always strives to provide high quality and varied content that the entire family can enjoy. Launching Set Asia HD & Sony Max on Basic Digital and AVS packages is a big step in providing premium content to all Flow-Trinidad subscribers. SPN will continue to keep its’ viewers in the entertainment forefront.”

    Flow Trinidad director of marketing Cindy Ann Gatt expressed her delight in being able to launch the two channels and stated, “We are very pleased that we can offer even more Indian programming to our customers who continue to demand more and better quality content. This agreement with Sony Pictures Network helps us to expand our offerings as we continue to work to provide the best in entertainment to our customers”.

    Flow customers have access to more than 300 video and audio channels‚ by far the most comprehensive television service in Trinidad. Flow offers a robust digital TV product that includes video on demand, the largest offering of HD channels, Cloudvideo recorders and digital music services in addition to economical digital landline telephony service. In addition, Flow offers residential broadband internet packages ranging from an entry-level service of 3 Mbps up to a blazing 240 Mbps.

     

  • Set Asia HD now available to Flow subscribers in Trinidad

    Set Asia HD now available to Flow subscribers in Trinidad

    MUMBAI: Sony Pictures Networks, North America is pleased to announce that on 1 March 2016- Set Asia HD, its flagship general entertainment channel, will be available to all subscribers of Flow in Trinidad in the basic digital package -channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Until the launch of Set Asia HD on 1 April 2016, Flow subscribers can watch Set Asia SD on Basic Digital Package-Channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Viewers can enjoy their favorite Set Asia programming such as Mahabali Hanuman, Pyaar Ko Ho Jaane Do, Power Couple, CID, Crime Patrol, Ek Duje Ke Vaaste, Suryaputra Karn, the biggest World Television Premiere blockbuster movies and more.

    Set Max, India’s premier Hindi Movies channel- will launch on Basic Digital and Advance Video Service (AVS) packages of Flow Trinidad on 1 March 2016.

    Max is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programs.

    SVP International business head of North America Jaideep Janakiram said “Sony Pictures Networks (SPN) always strives to provide high quality and varied content that the entire family can enjoy. Launching Set Asia HD & Sony Max on Basic Digital and AVS packages is a big step in providing premium content to all Flow-Trinidad subscribers. SPN will continue to keep its’ viewers in the entertainment forefront.”

    Flow Trinidad director of marketing Cindy Ann Gatt expressed her delight in being able to launch the two channels and stated, “We are very pleased that we can offer even more Indian programming to our customers who continue to demand more and better quality content. This agreement with Sony Pictures Network helps us to expand our offerings as we continue to work to provide the best in entertainment to our customers”.

    Flow customers have access to more than 300 video and audio channels‚ by far the most comprehensive television service in Trinidad. Flow offers a robust digital TV product that includes video on demand, the largest offering of HD channels, Cloudvideo recorders and digital music services in addition to economical digital landline telephony service. In addition, Flow offers residential broadband internet packages ranging from an entry-level service of 3 Mbps up to a blazing 240 Mbps.