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Tag: Magnus Toveberg

  • Life by Follis premium teas arrive in India

    Life by Follis premium teas arrive in India

    Mumbai: Europe’s exquisite tea maestro, Life by Follis, has arrived in India, offering a fusion of unparalleled taste, ethical sourcing, and innovative flavours that will redefine your cup. Get ready to embark on a flavour adventure with 11 exquisite offerings. From the iconic Including innovative flavours such as iconic Sparkling Strawberry, sweet Raspberry Cream, exotic Coconut Pineapple, and the captivating Orange Rosemary, there’s a taste sensation waiting for every palate. Targeted at the discerning customer and trade, the brand aims to build a robust presence across categories in the country.

    Life by Follis handpicks only the finest Nilgiris leaves, meticulously curated for an experience that transcends borders. Formulated in Sweden, Europe, their teas are a symphony of tradition and innovation, promising a journey with every sip.

    The brand boasts complete transparency, tracing each leaf from plant to cup. Their commitment to organic and Fairtrade practices ensures you get not just the best tea, but also you’re supporting ethical sourcing and empowered tea communities in the Nilgiris. The brand carries certifications for both Organic and Fairtrade practices.

    Founder Håkan Kjellström expressed the excitement about launching these exceptional teas in India, saying, “We are thrilled to introduce our premium tea collection to the vibrant and diverse market of India. Our commitment to quality and innovation aligns with the rich tea culture of this nation. It’s our strong belief that Life by Follis will add to the Indian tea segment. Life by Follis is very strong on sustainability and all our teas are certified Organic & Fairtrade. Life by Follis will be the largest double-certified tea brand in India. We aim to focus on the premium segment and intend to start with online channels and from there move ahead to HoReCa and FMCG.”

    BRDG Group director Magnus Toveberg said, “We are elated to bring the authentic flavours of our Swedish tea brand ‘Life by Follis’ to the vibrant and diverse tea-loving nation of India. The Indian tea market is vast and sophisticated, with consumers who appreciate a wide variety of flavours and brewing methods. We believe these teas, with their distinct Scandinavian character and emphasis on wellness, will resonate with a growing segment of health-conscious and adventurous tea drinkers.”

    Fairtrade India CEO Abhishek Jani shared, “Life by Follis is bringing to Indian tea lovers an exciting and innovative range of teas which contributes to their wellness and through the Fairtrade commitment also make a tangible contribution to the wellbeing of the plantation workers in the Nilgiris. These teas are sourced from estates which ensure better working conditions, prohibition of exploitative or discriminatory practices and an investment in the plantation worker’s community in projects ranging from better education facilities to healthcare and other infrastructure.”    

    Life by Follis premium collection will be available in India from 15 January, available online at  https://lifebyfollis.in and leading marketplaces such as Amazon and Tata Cliq Luxury. Soon, select offline stores across India will welcome tea enthusiasts to experience the European touch firsthand.

    BRDG Group, the Mumbai-based global brand management company, brings Life by Follis to India. They specialise in working with leading fashion, lifestyle, and beauty brands, leveraging pan-India marketing and distribution strategies to achieve shared business objectives. They’ll ensure this European luxury gets a warm Indian welcome, brewing success for Life by Follis in every cup.

  • Beauty brand IDUN Minerals launches in India

    Beauty brand IDUN Minerals launches in India

    Mumbai: Sweden’s favourite clean beauty brand, IDUN Minerals announces its entry into the Indian market. With a strong focus on purity, quality, and sustainability, IDUN Minerals aims to elevate beauty routines across the country.

    IDUN Minerals is known for its exceptional range of mineral-based makeup products. These products are carefully formulated to enhance natural beauty while nourishing the skin. In line with its commitment to inclusivity, with 22 foundation shades, the assortment offers a wide range of shades that are infused with highly purified minerals, catering to diverse skin tones.

    “We’re very excited to be launching IDUN Minerals in India and raise the discussion of conscious and clean beauty and get to know the Indian beauty market better.” said CEO, Caroline Thunstedt.

    The products are formulated in close cooperation with researchers and dermatologists, making them suitable for all skin types, including the most sensitive ones. IDUN Minerals takes pride in using only the finest and purest ingredients, with a focus on minerals that benefit the skin. The brand is free from talc, bismuth, PFAS, parabens, sulfates, fragrances, essential oils, and highly purified from nickel and chromium, demonstrating its commitment to providing clean and safe beauty solutions.

    “Each product of IDUN Minerals has been carefully crafted as a testament to our unwavering dedication to clean formulations. Our products have been loved globally for their high-performance formulas and high-quality results and it brings us so much joy to now be in India. We invite everyone to join us on this journey towards a more conscious and beautiful future. We believe that beauty should be a celebration of individuality and well-being. With IDUN Minerals we can offer a unique blend of science and nature, empowering individuals to embrace their natural beauty with confidence and authenticity.” said Thunstedt.

    “We are excited to introduce IDUN Minerals to the booming beauty market in India. As the beauty sector grows in the country, consumers are increasingly gravitating towards conscious beauty with products featuring natural, organic, and clean ingredients. With IDUN Minerals’ global success and its commitment to purity, quality, and sustainability, its entry into India will have a major impact on the beauty industry.” said BRDG Group director Magnus Toveberg.

    In line with its ambition to be a sustainable beauty brand, IDUN Minerals is intensifying its focus on local production, transparency, and reducing the environmental impact of its products. IDUN Minerals is cruelty free and vegan certified by PETA and Djurens Rätt in Sweden, Swedish for Animal Rights, solidifying its commitment to ethical and eco-friendly practices in the beauty industry. By 2025, the brand aims to offer recyclable packaging for all its products.

    Inspired by the natural beauty of Scandinavia, IDUN Minerals’ packaging reflects a minimalist and chic aesthetic, embodying the brand’s philosophy that beauty should be both inside and out. Idun, in Norse mythology, was the goddess of beauty, eternal youth and rejuvenation. She was known to be the keeper of magic golden apples, known to provide the Gods with the ability to sustain immortality, making them eternally young and beautiful. IDUN Minerals highlights the goddess Idun in the brand name as part of its Nordic heritage but also as a symbol of beauty and female strength. The brand carries the apple as its symbol on packaging as well as engraved in some of the makeup compacts.

    IDUN Minerals is available online through its official website in India, www.idunminerals.in and select marketplaces such as Tira Beauty, Amazon and Myntra. Currently, the product offerings for India include make-up and skincare and will expand to haircare as well over the coming months.