ITV

Tag: Magnus Kastner

  • Viacom appoints Turner’s Pete Flamman as SVP – brands

    Viacom appoints Turner’s Pete Flamman as SVP – brands

    MUMBAI: Viacom International Media Networks (VIMN) Northern Europe has appointed Pete Flamman as senior vice president (SVP) brands effective September 2015. 
     

    Flamman assumes the responsibility for the holistic brand strategy and the operational management of the entire brand portfolio of Viacom International Media Networks, including the core brands MTV, Nickelodeon, Comedy Central, VIVA, Spike and Paramount.

     

    His responsibilities include acquisitions & content operations, programming & creative and brand development. He reports to Viacom International Media Networks Northern Europe executive vice president (EVP) and managing director Magnus Kastner. 

    “VIMN has with its broad portfolio of brands and diverse exciting entertainment formats the key elements for a successful brand development across all media platforms. I am very pleased to be able to leave my previous experience in the Northern European market incorporated in new exciting tasks at VIMN. Also, I am very curious get to know it, to be part of the team and my new VIMN talented colleagues in Northern Europe,” said Flamman. 

    Kastner added, “I am delighted to welcome Pete as part of the North Senior management As a real fire specialist and with his many years of expertise – particularly in business development – he is the perfect fit for this position I am looking forward to.. working with Pete and I am sure that we will advance our VIMN brands on all platforms together.” 
     

    Prior to joining VIMN, Flamman worked for 14 years at Turner Broadcasting. He started there as vice president business development and later was largely responsible in various management roles in the development of Turner Broadcasting portfolios in Europe, Middle East and Africa.

     

    Last Flamman served as SVP and COO for the EMEA area and also held the position of managing director of the kids brands Turner.

  • Discovery to launch DMax channel in Germany

    Discovery to launch DMax channel in Germany

    MUMBAI: Discovery will launch DMax in Germany in September 2006 in place of XXP, a free-to-air channel that the company acquired earlier this year.

    The fact-based entertainment channel, DMax will focus on the lifestyles and interests of male viewers aged 20 – 49 and offers frank opinions, revealing insights and a fresh, thought-provoking perspective on contemporary life and the way we live today.

    The channel will deliver the inside track on everything that is important to a predominantly male audience and will offer a broad range of locally and internationally produced content encompassing investigative documentaries, popular science, lifestyle, talk shows, real-life human interest stories, motoring and outdoor activities. DMax will occupy a unique position within the German media landscape as the only mainstream free-to-air fact- based entertainment channel.

    Discovery Germany VP country manager Dr. Patrick Höerl said, “The launch of DMax represents a significant investment by Discovery to build a compelling free-to-air brand that serves an important and growing segment of the German television market. DMax will benefit from investment in content produced in Germany, a fortified technical infrastructure that extends the reach of the channel and increased marketing and programming staff.”

    A significant investment will be made in programming for DMax consisting of both local German commissions and local and international acquisitions. It is expected that approximately 70 per cent of 2006 programming budgets will be invested in local commissions. DMax currently has over 1,000 new programming hours scheduled from launch in September until the end of 2006.

    Discovery Germany VP ad sales Magnus Kastner says, “DMax has a unique and compelling channel proposition designed specifically to attract the young male audience advertisers want to reach. The fact-based programming provides advertisers with a contemporary and high-quality environment for their commercial messages.”

    At launch, DMax will reach approximately 27 million households. The channel can be viewed on both analogue and digital satellite 24 hours a day and has extensive reach across Germany’s cable networks. DMax will be managed out of Discovery’s German offices in Munich by a growing team of media professionals.

    Kastner joined Discovery Germany in May 2006 and is currently building a full-service advertising sales function for DMax, which will be comprised of more than 20 employees operating out of Munich.