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Tag: MAGICPIN

  • Archies-Magicpin partner to expand gifting to digital-savvy audience

    Archies-Magicpin partner to expand gifting to digital-savvy audience

    MUMBAI:  They have gifted a magical relationship to each other.  Gifting and social expression company Archies has partnered with hyperlocal discovery, delivery and savings platform Magicpin to create a seamless and impactful gifting experience. This collaboration leverages Archies’ legacy of thoughtful gifting with Magicpin’s robust digital ecosystem, targeting a wider, tech-savvy audience.

    Archies, with over 45 years of expertise in offering greeting cards, photo albums, perfumes, stuffed toys, and more, operates 325 exclusive outlets across 15 states and 66 cities. The brand has consistently evolved with modern culture and urbanisation, becoming synonymous with sentiment-driven gifting.

    Magicpin, with a user base exceeding 10 million across 20 cities, connects consumers with 275,000 plus retailers and 3,000 plus  brands across categories such as food, fashion, and entertainment. It processes over $3 billion in annual spending, offering substantial savings and rewards to its members.

    The collaboration aims to expand  Archies reach among Magicpin’s digitally-savvy audience as well as  enhance value for  the latter  which will be enriching its offerings for high-intent shoppers by adding a gifting option to its platform. .

    Archies executive director Varun Moolchandani said: “This collaboration allows us to engage with a dynamic audience, enhancing their gifting journey with our innovative offerings.”

    Magicpin, CXO of enterprise brands Naman Mawandia, highlighted the mutual benefits: “Our partnership with Archies reinforces our commitment to empowering businesses and customers. We are excited to offer additional savings to our users while helping Archies connect with a broader customer base.”

    The collaboration will feature seasonal campaigns and promotional activities to maximize impact during peak 
    gifting periods. Both brands aim to redefine the gifting experience by merging Archies’ expertise with Magicpin’s tech-driven marketing. Success will be measured through key performance indicators such as sales growth, customer engagement, and repeat purchases.

  • ONDC’s remarkable feat: 50k restaurants in online food delivery journey

    ONDC’s remarkable feat: 50k restaurants in online food delivery journey

    Mumbai: Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), ministry of commerce and industry, government of India, recently celebrated a major milestone in its journey with over 50,000 restaurants now live for placing online orders on the open network, across 172 cities in the country.

    Number of restaurants on the open network shot up from 500 in February 2023 to 50,000 in August 2023, depicting exponential growth. From the very first restaurant that came onboard in May 2022 and the first order placed on 30 Sep 2022, ONDC has made record-setting progress within a short time, underscoring its commitment to revolutionise online food delivery.

    The seller network participants (NPs) are central to this achievement and have played a pivotal role in onboarding restaurants and driving the growth of F&B category on ONDC Network. These participants include Magicpin, uEngage, Bitsila, EkSecond, Growth Falcons, Mystore, nStore, and eSamudaay. ONDC aims to double the restaurant count by the end of 2023.

    “This remarkable milestone is a testament to our team’s dedication and the invaluable support of our NPs. What started with our first order in Sept’ 22, the Network has onboarded over 50,000 restaurants till now!  As we continue to grow and expand, we are excited about the future of online food delivery in the all-new no-barrier e-commerce ecosystem and our role in shaping it,” said ONDC MD and CEO T Koshy.

    Consumers can order food online on the ONDC Network via buyer apps including Paytm, Pincode, Magicpin, Mystore among others.

  • magicpin joins hands with Republic Media to power retail in India

    magicpin joins hands with Republic Media to power retail in India

    Mumbai: magicpin, the online platform for discovery and savings in offline retail, has entered into a partnership with Republic Media to spread its message to a wider audience across India. magicpin and Republic Media will jointly create content that will be aired on Republic TV, Republic Bharat and other digital channels. The content will also be available on magicpin’s social media handles.

    This will include unique user-generated content shared by customers, retailers and brands that will highlight the benefits of a hyperlocal shopping experience that is a win-win for all stakeholders. This partnership will ensure that the message is delivered to millions of consumers, retailers and brands across the length and breadth of the country, said the statement.

    Announcing the partnership on live TV during the prime time debate, Republic Media MD and editor-in-chief Arnab Goswami said, “magicpin is on a mission to make hyperlocal absolutely magical. With over 1.7 lakh merchant partners it embodies the glorious Indian entrepreneurial spirit. As India’s economy bounces back and customer habits change, magicpin empowers users to go local. We are excited about this partnership as we are champions of the Vocal for Local mission and this is a great opportunity to do just that.”

    “magicpin is connecting Bharat’s retailers to its consumers. It stands for offline retail – for millions of stores in our country across food, fashion, electronics, and pharma – bringing their products and services to the users’ handset,” said magicpin CEO and founder Anshoo Sharma. “This enables users to discover and save at these local stores and retailers to participate in the country’s fast-growing online economy. Our partnership with Republic Media, is to spread our message of ‘Shop Karo, Save Karo, magicpin Pe’ to benefit merchants and customers across the country.”

  • magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings.

    The new TV commercial created by Songfest India provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

    The TVC features the inimitable Vijay Raaz as the common man who talks straight, and brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

    magicpin head of content Karanjeet Kaur said, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz – with his image as an everyman with a bullshit-free approach to life – was the perfect choice to deliver the message… again.”

    The TV campaign has already registered responses from over 54 lakh views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel, said the brand.

  • magicpin names Pranay Gupta as VP, growth & business development

    magicpin names Pranay Gupta as VP, growth & business development

    MUMBAI: Homegrown savings app magicpin has appointed Pranay Gupta as the new vice president of growth and business development. His appointment comes on the heels of other key strategic additions to the leadership team of magicpin. 

    Gupta will be responsible for building ecosystem partnerships for driving magicpin’s growth, the company said in a statement. 

    Gupta was the co-founder of 91 Springboard and is well-networked in the technology ecosystem. A graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor.

    On his new role, Pranay Gupta stated, “magicpin is a fantastic platform that lets consumers save, while driving growth for its 150K+ merchants. I am eager to join the team and build partnerships that take magicpin’s massive savings network to many more consumers.”

    magicpin co-founder and CEO Anshoo Sharma said, “We are excited to welcome Pranay to the magicpin family. He brings a lot of experience, expertise, and valuable insights to the position, and we look forward to him playing a key role in the company’s next phase of growth.”

  • After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    MUMBAI: Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities – from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar Sanu. The Dravid one, of course, hit the ball out of the park with the memorable ‘Indiranagar ka gunda’ quip, sparking a great deal of buzz and meme fests.

    But while the ads were a superhit, the brand itself came in for some nit-picking and fault-finding from a section of netizens over the usage of the app, with folks cribbing about not knowing what to do with their accumulated Cred points. Soon, other brands piled on too.

    Piggybacking on the visibility earned by the Cred ad and riding on the ambiguity element surrounding its “Cred points”, rival brands Magicpin and CashKaro have now released ads, lampooning it with their “bread” and “bed” point metaphors. The message is unambiguous: users want to earn asli (real) savings and actual money – “not just collect Coins or Points” and wonder “what’s the point?!”

    “We’ve all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward “coins” are even worth? One insight we encountered was that most Cred users have lakhs of points, but don’t seem to know how or where to use them,” online business discovery and rewards platform Magicpin said in a press statement.

    Magicpin has collaborated with actor Vijay Raaz known for his down-to-earth, plainspoken and dry persona for their ad. And contrasted it with the polished tone and tenor of Jim Sarbh in the Cred ad. With this, the brand hopes to position its own rewards program as the straight-talking, ‘Asli Savings’ option for everyone.

    It released another ad in the series, which directly takes a dig on Cred’s hit creative featuring Rahul Dravid in an angry avatar, by having Vijay Raaz talk about coming to the point without even getting angry.

    Homegrown cashback and coupons site CashKaro has also rolled out an ad film about “The Magic of #CashOverCoins”. The video, featuring no known faces or celebrities, talks about how we all want to “earn MORE Money & not just collect Coins or Points that we can’t easily use”. It also claims that CashKaro gives its users actual cashback & money on each transaction made via the site. 

    Conceptualised in-house, the film takes a dig at Cred’s ads featuring celebrities and, in a way, is also a cheeky dig on Magicpin’s ad. The campaign consists of a film which is shot on a set similar to Cred, just like the Magicpin ad.

    Created on a lighter note, both these ads give a humorous spin to celebrity endorsements by conveying tongue-in-cheek that you don’t need to resort to gimmicks or big celebrities if your product is genuine. While it’s entertaining for the consumer, it remains to be seen which brand gets the most mileage from these amusing brand wars.