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Tag: MagicBricks

  • Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    MUMBAI: From stirring up campaigns at Diageo to building Magicbricks into an award-winning portal, Devarshy R. Ganguly has worn many marketing hats. Now, the veteran brand-builder is donning the entrepreneurial cap with the launch of his consulting venture, GLX Eminence, a platform designed to engineer clarity, growth and lasting impact.

    Armed with over two decades of experience across Dr. Oetker, Mars Wrigley, Del Monte, Beam Suntory and Diageo (UB Group), Ganguly has carved out a reputation for driving breakthrough innovations. Along the way, he’s been named among India’s Top 50 CMOs by The Financial Express, featured in Nielsen’s Top Launches, and earned accolades from DMA Asia and AdLift for his contributions to MarTech. His last corporate innings at Magicbricks saw him expand the platform into a full-stack real estate marketplace, supercharge content via MBTV on YouTube, monetise proprietary research, and roll out campaigns that culminated in CNBC’s Best Real Estate Portal of the Year (2024).

    GLX Eminence is built on four pillars: driving growth for startups, SMEs and enterprises; bridging industry and academia through experiential programmes; mentoring leaders, professionals and students; and inspiring audiences as a motivational speaker and storytelling expert. “GLX Eminence was born of a simple belief that growth must be purposeful, leadership empowering, and excellence sustainable,” said Ganguly, adding that the mission is to help brands and talent “find clarity, create significance, and engineer lasting impact.”

    With the venture, the award-winning marketer is not just turning a new page but writing an entirely new playbook, one that blends boardroom lessons with classroom wisdom, and storytelling with strategy.

  • Prasun Kumar elevated to chief marketing officer at Magicbricks

    Prasun Kumar elevated to chief marketing officer at Magicbricks

    Mumbai: Prasun Kumar, who was previously business head – New Revenue Verticals & Head – Operations, Digital Marketing & Quality Assurance at Magicbricks has been promoted to chief of marketing at the leading real estate portal.

    In this new capacity, Prasun will oversee the company’s entire marketing, research, and editorial functions. Additionally, he will also be Business Head for a few strategic revenue verticals.

    Before rejoining Magicbricks in 2023, Prasun held the position of chief marketing officer at Justdial. His professional journey, spanning over two decades, includes leadership roles at renowned organisations such as Reliance Communications, Sony Mobile Communications, MTS, Levi Strauss & Co., Madison Communications, and McCann Worldgroup.

  • Abhishek Roy takes charge as Just Dial PR head

    Abhishek Roy takes charge as Just Dial PR head

    Mumbai: Hyperlocal e-commerce platform Just Dial on Tuesday appointed Abhishek Roy as head of PR.

    In this role, Roy will lead the PR function offering communications counsel to the executive team, business units, and the functional areas.

    A seasoned communicator with 16 years of experience, Roy has worked across multiple sectors in corporate communications. Prior to joining Just Dial, Roy was the senior communications manager with Magicbricks. In the past he has also worked with the corporate communications functions in Aircel and Star TV. Prior to that, he has spent almost a decade as a sports journalist with IANS and The Telegraph.

    Talking about his new role, Roy said, “Being India’s largest hyperlocal ecommerce platform, Just Dial is ingrained in our daily lives. I am looking forward for this opportunity to strategically position the communications function to help the brand reach its business objectives.

  • Justdial appoints Prasun Kumar as CMO

    Justdial appoints Prasun Kumar as CMO

    New Delhi : Justdial has appointed Prasun Kumar as the chief marketing officer. Kumar was previously associated with Magicbricks, where he was the head of marketing, revenue verticals, content and public relations.

    With an experience of over two decades in the industry, Kumar is a marketing expert who has played key role in building several brands.

    Kumar has worked with different companies including Reliance Communications as senior vice president, Sony Mobile Communications as head of marketing and MTS as director brand.

    He has also worked as head of brand activation at Levi’s Strauss, associate director at Madison Communications and manager at McCann Worldgroup.

    His experience includes launching and turning around businesses, building large revenue verticals and driving innovations in the consumer, technology, and content space.

    Justdial, founder and CEO, V.S.S. Mani said, “We welcome Prasun on-board as we build a new exciting future for Justdial. We recently launched our B2B marketplace platform, JD Mart, which has received an overwhelming response both from businesses and users. Prasun and his team shall focus on increasing awareness about JD and JD Mart platforms among every Indian and work towards growing our user base. I am confident that our marketing efforts will drive our growth agenda strongly under Prasun’s experience and leadership.”

    “I am excited to join Justdial. The brand has touched the life of almost every Indian at some point. Its massive scale will give me an opportunity to drive innovation, better consumer experiences and create campaigns to spearhead the growth,” said Kumar on his new role.

  • Brands join moment marketing on Netflix show ‘Indian Matchmaking’

    Brands join moment marketing on Netflix show ‘Indian Matchmaking’

    NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its launch. The main character Sima aunty has been trending on social media posts, her dialogues have got a fan base and netizens have turned her into meme material.

    Without any marketing, the show has been able to shoot up to become the most-watched show on Netflix in India, despite criticism that it promotes colourism and casteism. As Sima aunty trends on social media, brands spared no time in cashing in on the opportunity.

    Brands like Vicks, ixigo, OkCupid, Nicotex, Magicbricks, Dunzo and many others jumped on the bandwagon and integrated their brand identity with Sima aunty.

    Here are brands talking about Sima aunty in their posts:

    View this post on Instagram

    #PartnerWithSign #indianmatchmaking #simaaunty

    A post shared by Dunzo (@dunzo_it) on

  • Magicbricks launches crowd-sourced ‘Ghar par rehkar ghar ko dekha’ brand film

    Magicbricks launches crowd-sourced ‘Ghar par rehkar ghar ko dekha’ brand film

    MUMBAI: Magicbricks is driving positive consumer sentiment amidst the national lockdown by encouraging its employees and partners to come together for a crowd-sourced first-of-its-kind brand film ‘Ghar pe rehkar ghar ko dekha.’ The film highlights things we aspire for in our dream home and how staying at home during lockdown made us connect with our dream adobe.

    The lockdown has forced most brands to stop or scale down their brand marketing activities and “Ghar pe rehkar ghar ko dekha” was Magicbricks’ endeavour to drive category narrative by creating a meaningful and a contextual connection with the consumer using an innovative way during these challenging times. 

    Riding on an insight that 67 per cent of home buyers want to continue to buy a home post-Covid2019 as revealed by a consumer sentiment study done by the brand, the film beautifully captures how the time spent during lockdown made us think about the little extras that we wished for in our current home and packs in a lovely message about the perfect abode that we all desire to own.

    Link: https://www.youtube.com/watch?v=ABct_IWTeDg

    ‘Ghar par rehkar ghar ko dekha’ uses visuals of candid moments of friends and families of its employees and partners, shot at home by themselves during the lockdown. The images were then stitched together with powerful poetry that evokes our aspirations of owning a dream home. The brand film will be amplified across all digital mediums.

    Magicbricks marketing head Prasun Kumar said, “The challenge for us while making this film was two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors' homes. Real estate has been one of the most impacted industries due to the outbreak of COVID-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar ghar ko dekha’ is emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

    RK Swamy BBDO partner Ankur Suman added, “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking about staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable with it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

    With active property listings in excess of one million and by increasing its reach to 16,000 plus localities in the country, Magicbricks is India’s preferred online real estate platform for all buyers and sellers. Out of one million properties, 58 per cent are for sale and 42 per cent for rent and 2.1 lakh Exclusive Listings posted only on its platform by individual property owners from across 700 towns and cities. Be it residential, luxury, rental, commercial, PG or co-living, Magicbricks now has a wide range of listings across all categories and multiple budget segments. With a widespread of properties, Magicbricks now enjoys more than 60 per cent of all online listings in India.

  • Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    MUMBAI: Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring popular Bollywood actors Ayushmann Khurrana and Kriti Sanon.

    Magicbricks’ ‘Pata Badlo’ campaign is all set to inspire and resonate with millions of property seekers, who are looking for a change in address through buy, sell or rent. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature national award winner Khurrana, and Sanon in multiple TVCs and several online videos. 

    Conceptualised by RK Swamy BBDO, ‘Pata Badlo’ reminds home buyers that an address reflects growing ambition, progress and achievements. The campaign also signifies that a change of address comes with a promise of a better future and hence the tagline ‘pata badalta hain toh bahut kuch badalta hain.’ 

    Speaking on the strategic thought behind ‘Pata Badlo’ campaign, Magicbricks marketing head Prasun Kumar said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end-users to come back to the market. It is extremely delightful to see the wonderful on-screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”  

    Commenting on the campaign, RK Swamy BBDO partner and executive creative director Ankur Suman said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award-winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

  • Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future.

    At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.

    Commenting on the occasion, Magicbricks marketing head Prasun Kumar said, “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Khurrana and Sanon to the Magicbricks family and hope for a long and fruitful association.”

  • Vice Media partners with Times of India group for multiscreen & Viceland rollout

    Vice Media partners with Times of India group for multiscreen & Viceland rollout

    MUMBAI: So iconic youth brand Vice Media CEO Shane Smith is making good his commitment to enter the Indian market.

    Shane had told Indiantelevision.com in April this year that “India is one of the most important markets for Vice. What we needed was platform, capital, navigation of bureaucracy, waters of media. We went into China and it took us longer than it should have. For India we said if we went in our own, it would take a long time to get to the scale we needed to be. So we took our time looking at a bunch of joint venture partners.”

    Amongst them was Star India, Reliance and The Times of India group. And Smith and his team have finally decided on Vice’s Indian partner: it is the Times of India group, which runs TimesNow, ET Now, MagicBricks Now, Movies Now, Zoom and RomedyNow,

    Additionally, the prowess of the Vijay-Ajay Nair run OML also impressed him and Vice executive vice-president international & corporate development James Rosenstock. OML, has over the past year reportedly – according to sources in investor circles – also come into the Times of India fold with Paul Aiello and Rajesh Kamat of Emerald Media (and formerly CA Media), divesting their holding in favour of arguably India’s largest media firm.

    Vice Media is partnering with the Times of India group to launch and distribute its Viceland channel in India, apart from producing digital and online, mobile, and TV content. Shane made the announcement at the Cannes Lions Festival earlier today.

    The plan is to set up new production facilities – new studios in Mumbai – and to hire scores of journalists, film makers, editors et al to roll out the signature Vice content for the Indian market. Additionally, a core management team is to be put in place to keep a tab on content creation, keeping the local sensibilities in mind.

    What is not clear at the time of writing what OML’s role, if any, is going to be in Viceland and in content creation for Vice’s India foray. .

    But what’s exciting Shane and his company, which has attracted investment to the tune of $700 million from 21st Century Fox and Disney, is the rollout of 4G services in India.

    “The hottest thing is going to be growth of 4G in India, the mobile for young people. It’s not there now, but India has the youngest population. Cheaper smart phones from China and India. So we want to get in build our audience, make our mistakes. So that when traction hits, we are there,” says Shane.

    Details of the joint venture were not available at the time of writing. Shane says that the Indian foray is the company’s largest investment in a country overseas.

    According to media reports, the joint venture will also spawn Vice Media’s in-house creative agency as Virtue India, which will help deliver native and branded content to its swathe of advertising partners. Shane says that the creative agency is an important pivot of his India play. “It will help us offset some of our risk. Existing brands and new brands want us to produce content for them. We discuss brand strategy with them and speak and understand their language,” he explains. “And they love what we do.”

    Shane announced a clutch of other partnerships during the Cannes Lions Festival which would see the debut of Viceland across 51 different territories and countries worldwide.

    For West Asia and North Africa, Vice has signed on The Moby Group as its partner even as it is set to open local production offices in Jordan, Iran, Lebanon, Oman, Saudi Arabia and Qatar. It has got into bed with Econet Media in sub-Saharan Africa to roll out Viceland into 17 countries including Ghana, Rwanda, Nigeria, Uganda and Sierra Leone by end-2017.

    It has lined up SBS Australia as its cohort for a free to air service for Aussie viewers, while Kiwis in New Zealand will be able to tune into Viceland as part of the basic tier on Sky. Vice Media has charged Singapore-based Multi Channels Asia with rolling out the channel into 18 territories in south east Asia with programming being developed by its in-house creative teams. The company’s home base – as is well known – is Canada and it has inked an agreement with GroupeV Media to launch Viceland in the French speaking part of the country.

    Shane and the Vice team sure know how to do things with a big bang. Now, the challenge for them will be to make the global push work and deliver both to the top line and the bottom line.

  • Vice Media partners with Times of India group for multiscreen & Viceland rollout

    Vice Media partners with Times of India group for multiscreen & Viceland rollout

    MUMBAI: So iconic youth brand Vice Media CEO Shane Smith is making good his commitment to enter the Indian market.

    Shane had told Indiantelevision.com in April this year that “India is one of the most important markets for Vice. What we needed was platform, capital, navigation of bureaucracy, waters of media. We went into China and it took us longer than it should have. For India we said if we went in our own, it would take a long time to get to the scale we needed to be. So we took our time looking at a bunch of joint venture partners.”

    Amongst them was Star India, Reliance and The Times of India group. And Smith and his team have finally decided on Vice’s Indian partner: it is the Times of India group, which runs TimesNow, ET Now, MagicBricks Now, Movies Now, Zoom and RomedyNow,

    Additionally, the prowess of the Vijay-Ajay Nair run OML also impressed him and Vice executive vice-president international & corporate development James Rosenstock. OML, has over the past year reportedly – according to sources in investor circles – also come into the Times of India fold with Paul Aiello and Rajesh Kamat of Emerald Media (and formerly CA Media), divesting their holding in favour of arguably India’s largest media firm.

    Vice Media is partnering with the Times of India group to launch and distribute its Viceland channel in India, apart from producing digital and online, mobile, and TV content. Shane made the announcement at the Cannes Lions Festival earlier today.

    The plan is to set up new production facilities – new studios in Mumbai – and to hire scores of journalists, film makers, editors et al to roll out the signature Vice content for the Indian market. Additionally, a core management team is to be put in place to keep a tab on content creation, keeping the local sensibilities in mind.

    What is not clear at the time of writing what OML’s role, if any, is going to be in Viceland and in content creation for Vice’s India foray. .

    But what’s exciting Shane and his company, which has attracted investment to the tune of $700 million from 21st Century Fox and Disney, is the rollout of 4G services in India.

    “The hottest thing is going to be growth of 4G in India, the mobile for young people. It’s not there now, but India has the youngest population. Cheaper smart phones from China and India. So we want to get in build our audience, make our mistakes. So that when traction hits, we are there,” says Shane.

    Details of the joint venture were not available at the time of writing. Shane says that the Indian foray is the company’s largest investment in a country overseas.

    According to media reports, the joint venture will also spawn Vice Media’s in-house creative agency as Virtue India, which will help deliver native and branded content to its swathe of advertising partners. Shane says that the creative agency is an important pivot of his India play. “It will help us offset some of our risk. Existing brands and new brands want us to produce content for them. We discuss brand strategy with them and speak and understand their language,” he explains. “And they love what we do.”

    Shane announced a clutch of other partnerships during the Cannes Lions Festival which would see the debut of Viceland across 51 different territories and countries worldwide.

    For West Asia and North Africa, Vice has signed on The Moby Group as its partner even as it is set to open local production offices in Jordan, Iran, Lebanon, Oman, Saudi Arabia and Qatar. It has got into bed with Econet Media in sub-Saharan Africa to roll out Viceland into 17 countries including Ghana, Rwanda, Nigeria, Uganda and Sierra Leone by end-2017.

    It has lined up SBS Australia as its cohort for a free to air service for Aussie viewers, while Kiwis in New Zealand will be able to tune into Viceland as part of the basic tier on Sky. Vice Media has charged Singapore-based Multi Channels Asia with rolling out the channel into 18 territories in south east Asia with programming being developed by its in-house creative teams. The company’s home base – as is well known – is Canada and it has inked an agreement with GroupeV Media to launch Viceland in the French speaking part of the country.

    Shane and the Vice team sure know how to do things with a big bang. Now, the challenge for them will be to make the global push work and deliver both to the top line and the bottom line.