MUMBAI: Nestlé India Ltd has recently appointed youth icon Disha Patani as the brand ambassador of Nescafé ready-to-drink, the dairy-based beverage from the company. Patani is the first celebrity endorser to be associated with Nestlé’s Nescafé ready-to-drink range that was launched in October 2016.
“Nescafe ready-to-drink is an ideal dairy-based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomise in Nescafe ready-to-drink,” said Nestlé India general manager Arvind Bhandari as quoted by Livemint.
The 180 ml tetra packs are priced at Rs 30 and are available in three flavours- including chilled latté, hazelnut and intense café. The ready-to-drink range is available across the country, both in-store as well as e-commerce platforms.
This dairy-based beverage brand in also available in can packaging, having two flavours including chilled latté and intense café. It is priced at Rs 35 for 180ml cans.
Nestle India has eight manufacturing facilities across the country and offers a variety of products in various categories. The company sells several chocolate brands like Kitkat, Munch, Milkybar and Bar One. Its milk products and nutrition category offers Everyday and A+ Greek yoghurt. It has a presence in the coffee and ready-to-drink category through the brand Nescafe. It also retails ready-to-cook noodles and ketchup under the brand Maggi as well as milk powder Everyday.
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