ITV

Tag: Maestro

  • Draftfcb+Ulka celebrates boyhood with Hero

    Draftfcb+Ulka celebrates boyhood with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

     

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

     

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

     

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

     

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

    Shot in Fort Kochi, Kerala, along the quiet roads and vibrant backgrounds, the commercial truly stands out for its visual style and witty dialogue.

  • Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

  • Fratelli Takes the Market by Storm by Launching Asias First Sangiovese Bianco

    Fratelli Takes the Market by Storm by Launching Asias First Sangiovese Bianco

    MUMBAI: Right from the very first grapes planted by India’s most premium brand of wines, Fratelli has innovated their way to the top of the ladder. They follow up the successes of last year with the launch of Asia’s first Sangiovese Bianco, another first launch by any wine company in the country. Fratelli is one of the few brands in the world to have successfully produced the Sangiovese Bianco.

     

    The Fratelli Sangiovese Bianco is a great year-round white wine with a smoother and creamier body than one would expect. An innovation that involves juice extraction from Sangiovese grapes, hardly exposed to the skins, resulting in a clear white wine culled from a red grape, Sangiovese Bianco pleases white and red wine drinkers alike.

     

    With around 40 years of experience, the wine maestro, Piero Masi with his exceptional knowledge of best grape quality has worked very closely with this varietal, says ”Fratelli vineyards in Akluj have taken the high-ground in Indian wines by cultivating around 60,000 plants of the Sangiovese. Typically grown on sandy and rocky soils, the Sangiovese grapes are strategically planted to avoid overexposure to the sun. Such practice imparts delicate yet refined aromas of coconut and bougainvilleas. On the palate, hints of vanilla and violets along with a light body characterize this rare white wine. Fratelli has truly created an exceptional wine.”

     

    Clearly upbeat about the launch of this new varietal, Managing Director, Kapil Sekhri adds, “We are delighted to give Indian wine-loving consumers a new product from the Fratelli stable. We are constantly pushing the bar for excellence in wines and with our 15th varietal out now, I am certain that we will soon be the No.1 brand in the country.”

     

    The Fratelli Sangiovese Bianco is fun, delicious and versatile. Try it! Tasting Notes: A first for any Indian wine brand, Fratelli unfolds the craftsmanship of Piero Masi, creator Fratelli Wines, with this offering.

     

    Grown on sandy and rocky soils, the Sangiovese grapes are strategically planted to avoid overexposure to the sun. Such practice imparts delicate yet refined aromas of coconut and bougainvilleas. On the palate, hints of vanilla and violets along with a light body characterize this rare white wine.  

     

    Paired Best With:Floral and apple notes. It’s acidic and fresh but has a smooth and creamy body. In the Summer, it will taste great with grilled fish, seafood, chicken and greens or pasta salads.In the Winter, it will taste amazing with a mixed green salad of romaine, arugula, herbs and gorgonzola cheese, as well as grilled fish, seafood and chicken.

     

    Availability: The Fratelli Sangiovese Bianco can be found on many fine dining wine lists and retail stores throughout the country.  To find a retail store near you, or to purchase the wine directly, visit www.fratelliwines.com.

     

    MRP in Maharashtra: Rs. 695
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  • WorldSpace kicks off satellite awards initiative

    WorldSpace kicks off satellite awards initiative

    MUMBAI: WorldSpace Satellite Radio is looking to provide subscribers with a personalised listening experience throughout this month.

    It kicked off ‘Honors Week’ with its own inaugural satellite radio awards show, Worldspace Honours, on 12 February 2007 live from Studio 2 at Abbey Road, the legendary recording studio of The Beatles.

    WorldSpace Honours is the first satellite radio award show to recognise music and artistic contribution by artists from more than 20 musical genres represented on WorldSpace channels ranging from Up Country to Jhankaar and The System to Shruti. The honorees will be chosen by WorldSpace’s executive selection committee made up of programming staff from each of the 20 channels represented.

    WorldSpace Satellite Radio VP global programming William Sabatini says, “WorldSpace Honours presents a completely new format for satellite music awards and was created to reflect the diversity of our music programming, the expertise of our staff, and the broad range of preferences of our subscribers. We are also thrilled to be announcing our choices for the WorldSpace Honours, live from the prestigious Abbey Road Studios.”

    WorldSpace VP content marketing Ted Kelly, and WorldSpace india director of network programming Velu Shankar will host the awards show and will announce this year’s 23 honourees. Specialty programming is being created by the company to showcase each artist and will include interviews, career highlights, background information and their music.

    Subscribers can listen throughout the day for all honourees and can tune in to their favorite WorldSpace Satellite Radio channel from 16-19 February 2007, when each honouree’s works will be showcased throughout the weekend.

    “Honours Week” will also feature the second annual “UPop @ Abbey Road Sessions” which has officially kicked off with the Honours Award Show on 12 February 2007 and run through 15 February. The sessions feature four days of performances and recording sessions from some of yesterday’s and today’s stars, live from Abbey Road Studio 2. Additionally, WorldSpace will again host the global broadcast of Europe’s biggest music event—the Brit Awards—on Feb. 14. The live broadcast will feature backstage and red carpet interviews, celebrity appearances and performances by more than a dozen superstars.

    Channels that will air music of the honourees include including Maestro, Riff, Potion, Radio Voyeger, Spin, Surabhi, Ghandharv, Jhankaar, Spandana and Moksha.