ITV

Tag: Madison

  • The Emvies: It’s what everyone envies

    The Emvies: It’s what everyone envies

    MUMBAI: Sounds of the Nasik Dhol, trumpets, and people screaming and shouting as they cheered their respective teams filled the air.

    The audience comprised not suits but people dressed casually yet tastefully, wearing mostly colourful tee-shirts bearing the name of the media agency they represented.
    And no, it wasn’t the wine-and-cheese affair you’d normally associate with those oh-so-snooty ad agency-types…

    Rather, this year’s Emvies, organised at the Taj Lands End on Friday, 6 September, 7:00 pm onward, was more like a festival you’d suddenly found yourself in the midst of.

    The decibels kept rising and so did the energy levels of the swelling crowd.

    While there were some 500 attendees, it was easy to spot the different teams; be it Mindshare, MediaComet, Madison, Ogilvy that had huddled into groups across the hall.

    Not only did the extravaganza open to the beats of the dhol, till the very end, and especially, each time a winner was announced, the professional dhol players went into overdrive, accompanied by the team’s loud cheering.

    The volume never dropped from the beginning till the end, what with dhols, trumpets, whistles, hooting… the works. Towards the end, it reached a crescendo when the Mindshare team took to the stage in purple tee-shirts and bandanas to receive their ‘Agency of the Year’ award.

    The atmosphere was enthralling and even the well-suited Ajay Devgn, who put in a special appearance, was completely bowled over by the high spirits. “This is how an award ceremony should actually be like,” he said, adding, “In fact, looking at everyone here, I feel I am over dressed.” Shouts of Satyagraha and Singham promptly followed suit.

    The celebrations, punctuated by band/guitar performances by various media companies, continued well past midnight. There was a sumptuous spread and drinks flowed. Everyone was at their jovial best and ‘high’ in spirits.

  • Sony consolidates its media biz, IPG’s Initiative gains Rs 1.5 bn

    MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving the agency new businesses worth Rs 1.5 billion.

    Initiative has snatched Sony‘s mobile business media account away from OMD to take complete charge of the Japanese multinational‘s Rs 3 billion media spend in India. The IPG agency was already media
    servicing the other parts of Sony‘s businesses.

    IPG‘s new responsibilities would include handling both media and digital duties of the brand, one of the biggest advertising spenders in the category.

    “Sony Mobile spends around Rs 1.5 billion on media. So this is a good catch for Initiative,” says a source close to the development.

    The agency won the account following a closely fought pitch processover two months that saw all the big agencies in the fray, including Madison, Maxus, ZenithOptimedia, Carat and OMD.

    The contest went to the last and final round with Initiative edging out Madison to win the AoR.

    “It is a great new beginning for IPG Mediabrands India and we would like to thank Sony India for reposing their faith in the team,” says Shashi Sinha, the new CEO of IPG Mediabrands India.

    For Lodestar UM chief operating officer Anamika Mehta, the “massive win” is a “proud and happy moment” for her team. “This will be a game changer as we leverage IPG Mediabrands scale and market clout. We look forward to some path-breaking work with Sony in times ahead,” she says.

  • Madison wins Ruchi Soya media biz

    MUMBAI: Madison Media has won the media account for Ruchi Soya Industries, Consumer Brands Division in Mumbai.

    Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 300 million.

    The account was previously handled by WPP’s MEC.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

    Ruchi Soya Industries Consumer Brands Division AVP marketing Sandipan Ghosh said, “We wanted a Partner who values our business and brands and provides a turnkey differentiated media solution. Madison is an obvious choice for the same.”

    The company’s brand Nutrela is a pioneer and market leader in the soya food category and other healthy food products which includes Soya Chunks and Granules, cooking oils, and Table Spread.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

  • Voltas awards media duties to Havas Media

    MUMBAI: Air conditioner company Voltas has roped in Havas Media as its media planning and buying responsibilities for its room AC and other unitary products business. The multi-agency pitch saw participation from GroupM, Madison, Aegis and IPG.

    Voltas chief operating officer – UBBG Pradeep Bakshi said, “During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.”

    Havas Media India and South Asia CEO Anita Nayyar said, “It was a very tough but a ‘well-organized‘ pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focused and well integrated effort made us win the business. While it is a great brand to be associated with, more importantly, they are a wonderful client to work with. This prestigious win is yet another very important milestone in Havas Media India‘s ambitious growth plans.”

  • Madison to handle CCD’s media account

    Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés.

    The account size is estimated to be around Rs 400 million and will be handled by Madison Media Omega in Bangalore.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted to have India’s premier and leading café chain, Café Coffee Day, to our roster of clients and are confident of helping it grow and gain further market share in the country.”

    CCD president marketing K. Ramakrishnan said, “Café Coffee Day being a brand for the young and the young at heart, we needed a partner who would be passionate about the brand, to be able to understand the category in depth and the varying dynamics to enable us to move along at a fast pace. We are confident of Madison Media’s thought leadership and competence in executing the campaigns. We are delighted to have them on board”.

    Café Coffee Day as a brand has never advertised in mass media in the last 16 years of its existence. It has been built on different marketing initiatives, coffee category building activities, public relations and social media.

    The brand has just launched its first ever television commercial titled ‘Sit Down’ that has been created by Creativeland Asia.

    For the record, Madison Media Group handles media mandate for clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico and McDonald’s.

  • Radio Mirchi brings on board Starcom as media partner

    MUMBAI: Radio Mirchi has appointed Starcom Worldwide as its media mandate, replacing incumbent agency Madison.

    Starcom‘s Mumbai office will handle the account. Work on the mandate has already begun.

    Radio Mirchi national head of marketing G G Jayanta said, “We are pleased to appoint Starcom since we needed a partner who is future focussed and can help us navigate the new media landscape. Their in-house research and tools are very impressive and they have already demonstrated how they could leverage their arsenal to benefit our business. Their whole approach was very refreshing and their media product and philosophy are pretty solid. We look forward to a long and rewarding association with Team Starcom.”

    SMG CEO India Malli CR said, “We are thrilled to win the Radio Mirchi account. Given the developments in this sector, we look forward to exciting times. We have planned some specific research and insights projects using our proprietary tools and optimisers.”

    Over the past year, SMG has won accounts like Aircel, Dabur, Axis Bank, Zee Learning, Supermax and Sterling Holidays. The agency has been aggressively strengthening its media product in India.

  • Madison bags Enamor’s media biz

    Mumbai: Madison Media Omega has won the media mandate for Gokaldas Intimatewear‘s Enamor.

    The account has been won on the back of a multi-agency pitch in which Maxus, OMD and R K Swamy Media also participated.

    It will be handled out of Madison‘s Bangalore office.

    The incumbent agency on the account was Lintas Media Group.

    Madison World chairman and managing director Sam Balsara said, “We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio.”

  • BMB India wins O-Six Travel & Hospitality creative biz

    BMB India wins O-Six Travel & Hospitality creative biz

    MUMBAI: BMB India, the joint venture between Madison World and Trevor Beattie‘s BMB, has won the creative account of O-Six Travel & Hospitality.

    BMB India CEO Prabha Prabhu said, “We won this account based on our capabilities and our category knowledge and the work that we have done for Thomson Holidays in London. The campaign is approved and ready to roll next week.”

    This year the campaign will focus solely on press and digital media.

    Leapfrog Holidays & 360 Himalaya; brands of O-Six Travel & Hospitality have been in the business for six years, making the world accessible to different holiday experiences.

    BMB India, where BMB has a 50 per cent stake, is the advertising unit of Madison World a diversified communication group with 22 units across nine specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 900 communication professionals across cities in India, Sri Lanka and Thailand.

  • Yatra.com awards media mandate to ZenithOptimedia

    Yatra.com awards media mandate to ZenithOptimedia

    MUMBAI: ZenithOptimedia has won the media duties for online travel company Yatra.com and will handle all media planning and buying duties for it.

    Yatra.com said its marketing spends are in the region of Rs 300 million.

    The win was the result of a multi-agency pitch held in Gurgaon. The other media agencies that participated in the pitch include Madison, Maxus and Universal McCann.

    The media account was handled earlier by Motivator.

  • Changes in key leadership at LMG

    Changes in key leadership at LMG

    MUMBAI: Lintas Media Group has announced promotions at the Mumbai, Kolkata and Cochin offices. Also, Himank Das, Joydeep Raha and S Muthukumarasamy, who head the Karishma Initiative, LMG Bangalore and Chennai offices respectively, have put in their papers.

    Confirming the news to indiantelevision.com, LMG‘s yet-to-be named brand agency CEO Suresh Balakrishna said, “Yes, the exits of Joydeep, Muthu (Cochi), and Himanks are confirmed. We are in the process of restructuring and as a result some of these were planned exits and some due to some change in HR strategy.”

    Mahesh Motwani has been promoted to executive vice president of the Kolkatta office and will develop new markets as well while Premjeet Sodhi has taken over as COO at LMG.

    Patrick Gomes has been elevated to head of the agency‘s Mumbai business. Having been at LMG for the past one and a half years heading prestigious financial accounts and the Bajaj Group, Gomes has a total of 14 years experience. He was previously with Starcom, Mediacom, TME, Madison.

    Dhirendra Singh who has been with LMG since eight years now has been promoted to head of planning for the Mumbai Office. He has been overseeing planning for accounts like UBI, Jyothy Laboratories, Bombay Dyeing etc and now takes on a larger responsibility for the entire office.

    Also, Vidya Nandakumar has returned to the agency as head of Cochin office and has taken charge of Manappuram and other businesses. She has come in from Madison, Bangalore and has over 12 years of experience in the industry, handling businesses like Britannia Industries Ltd., ITC Ltd., Hewlett Packard, and Muthoot Finance.