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MUMBAI: 2015 seems to be an exciting year for television spends. According to the Pitch Madison report, in 2015 television spends are projected to grow to...
MUMBAI: After a wait for almost an year, Mahesh Samat’s Epic will finally see the light of day on 19 November. The news of the former Disney...
As families and friends come together to celebrate Diwali and spend personal time with loved ones at home, English movie and general entertainment channels (GEC) have...
MUMBAI: Marrying social and on ground engagement, Wills Lifestyle and Madison Media devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth –...
MUMBAI: ‘No talkies Returns’- the national level dumb charades competition between media agencies organized by Sony Max, the premium Hindi movies channel concluded on an entertaining...
MUMBAI: Media agencies are busy scratching their heads as they prepare themselves for not some planning for a client, but to take up the challenge thrown...
MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to...
MUMBAI: The only reality TV show on photography is back! Nat Geo’s ‘Covershot’ franchise returns with its second season in a brand new avatar to unlock...
MUMBAI: It is taking transparency and openness to a totally different level. First it prised open the bundled channels that IndiaCast was offering and it started selling...
MUMBAI: Platinum Media, a part of Madison Media Group has started 2014 with a bang by winning the account of Lafarge India in Kolkata in a...
BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19...
MUMBAI: Madison Media Group has been appointed as the media AOR (Agency on Record) for Homeshop18, a shopping channel from the Network 18 group. The account...
MUMBAI: Sounds of the Nasik Dhol, trumpets, and people screaming and shouting as they cheered their respective teams filled the air. The audience comprised not suits...
MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving the agency new businesses worth Rs 1.5 billion. Initiative...
MUMBAI: Madison Media has won the media account for Ruchi Soya Industries, Consumer Brands Division in Mumbai. Madison Media Sigma will handle traditional media planning and...
MUMBAI: Air conditioner company Voltas has roped in Havas Media as its media planning and buying responsibilities for its room AC and other unitary products business....
Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés. The account size is estimated to be...
MUMBAI: Radio Mirchi has appointed Starcom Worldwide as its media mandate, replacing incumbent agency Madison. Starcom‘s Mumbai office will handle the account. Work on the mandate...
Mumbai: Madison Media Omega has won the media mandate for Gokaldas Intimatewear‘s Enamor. The account has been won on the back of a multi-agency pitch in...
MUMBAI: BMB India, the joint venture between Madison World and Trevor Beattie‘s BMB, has won the creative account of O-Six Travel & Hospitality. BMB India CEO...
MUMBAI: ZenithOptimedia has won the media duties for online travel company Yatra.com and will handle all media planning and buying duties for it. Yatra.com said its...
MUMBAI: Lintas Media Group has announced promotions at the Mumbai, Kolkata and Cochin offices. Also, Himank Das, Joydeep Raha and S Muthukumarasamy, who head the Karishma...
Engineering and management degrees are quite common for professionals working in automobiles. But it is a surprise to find folks who have chosen to get educated...
MUMBAI: Akhil Saxena has taken over the responsibility of executive creative director at Saints & Warriors. He will report in to senior VP and branch head...
MUMBAI: Spatial Access Solutions has appointed Harsha Joshi as its chief executive officer. Joshi moves in from Madison where she was the COO, media buying and...
MUMBAI: Madison Media has appointed V S Mani as COO of Madison Media Infinity, Bangalore. Mani‘s previous assignment was with ZenithOptimedia, where he was the head...
The much talked about 42nd IAA World Congress has come and gone and given many an opportunity to visit Russia, which is generally not on anybody’s...
MUMBAI: Madison Communications youngest entertainment unit Madison Teamworks FP&e (Mates) has chalked out an extensive and intrinsic tie-up between Tanishq and Paheli starring Shahrukh Khan and...
Starcom Delhi’s success percentage can be pegged as almost 50 per cent last year and the agency’s executive director Anita Nayyar is upbeat about the year...
MUMBAI: A meeting of the National Readership Studies Council (NRSC) held on 24 September in Mumbai has elected The Times of India Group president Pradeep Guha...
MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, kicked off an exercise as part of its pledge...
MUMBAI: Madison Media’s analysis of TAM ratings for the week ending 21 June 2003 shows that Zee TV leads Sony in channel shares on weekdays (Monday...
His diminutive size may well fool you. His high pitched voice may mislead you. But make no mistake. Sam Balsara is a powerhouse, a giant of...
Madison group of companies CMD Sam Balsara has over 25 years experience; eight in marketing with Sarabhais and Cadburys and rest in advertising with Contract (JWT),...
MUMBAI:Car owners may not turn out to be the largest audience segment for radio in the country, but they are the ones that advertisers are most...
FCB Ulka’s media buying outfit Lodestar grabbed most of the awards in the four categories for media innovation and achievement given away at the Emvies 2002...
In a hotly contested pitch in which leading media specialists participated, Madison Media has won the Rs 1,000 million media account of the Rs 45,000-million Essel...
It’s been 10 days since business channel CNBC India, part of the Sony bouquet, “broke” a story that it had the complete lists of all the...
