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MUMBAI: Blue Star is shaking up its boardroom quietly, decisively, and with an eye firmly on the next phase of growth. One of India’s most recognisable...
GURGAON: Aanchal Kapoor, who spent over a decade at media houses including GroupM, Madison and OMD, has been named chief executive of Adsgrove Digital, a Gurgaon...
MUMBAI: The curtain is about to rise on one of Indian advertising’s most dramatic acts. After months of speculation, the Havas–Madison deal has now reached the...
MUMBAI: The Indian media and entertainment business is experiencing something of a convulsion. At the heart of the storm sits television, a medium once considered impregnable,...
Gurugram: Efficacy Worldwide, the full-service advertising and marketing agency founded in 2021, has added three heavyweights to its top deck as part of an aggressive expansion...
MUMBAI: When it comes to plumbing promises, Birlanu isn’t letting a single drop or secret slip. The CKA Birla Group company has rolled out a cheeky...
MUMBAI: In a media industry obsessed with the limelight, Mahesh Shetty remains an anomaly. No splashy interviews, no endless conference panels, no constant social media updates....
MUMBAI: Sugosh Iyer has hit the refresh button, stepping into the hotseat as head of digital trading at Mindshare earlier this year, leading the charge on...
Mumbai: Fevicreate Idea Labs, Pidilite’s annual art and craft competition in partnership with Nick, won the prestigious ANN Award for Best Live Action Program” in the...
Mumbai: IndiaDotcom Digital Private Ltd is thrilled to announce the launch of the inaugural Cricket Country Box Cricket League, slated to take place on 17th and...
Mumbai: NXTDIGITAL, the rapidly growing digital media division of technology-led customer experience company Hinduja Global Solutions Ltd. (HGS), with a presence in digital television via cable...
Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison...
New Delhi: Honda Motorcycle & Scooter India’s (HMSI) Independence Day campaign recorded a phenomenal response from the audience. The campaign, which unveiled its YouTube masthead campaign...
Mumbai: Madison World’s digital arm, Madison Digital, has won the social media mandate for Glide Invest, an online financial planning platform backed by Motilal Oswal Group. ...
Mumbai: Madison PR, a unit of Madison World, has announced the appointment of Abhinav Krishna Srivastava as its chief executive officer. He will be based in...
Mumbai: Samsung has launched an innovative out-of-home campaign for its brand-new Split ACs with WindFree technology. The campaign is executed by Cheil India in association with...
Mumbai: Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates...
Mumbai: The digital specialist of Madison World, HiveMinds won the digital marketing mandate for the leading gold tech platform Rupeek. The agency won this mandate following...
Mumbai: It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading...
Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in...
Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series ‘Zee5 Intelligence Monitor’ to decode the latest and imminent consumption trends, consumer preferences,...
NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019...
MUMBAI: There was a time not so long ago when TV was the main medium to consume content. All that one had to do was create...
DELHI: 2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous...
We, as an industry, are witnessing the upsurge of digital trends and newer technologies YOY. Experiments are being conducted simultaneously to test their effectiveness too, like...
MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale...
MUMBAI: The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for ADEX 2019 downwards, mainly due to a drop in TV Adex in Quarter1,...
MUMBAI: Madison Media has been appointed as the agency-on-record for Aakash Education Services in Delhi. The agency won the account in a multi agency pitch and...
MUMBAI: Platinum Media, a unit of Madison World, has been appointed as the agency-on-record for Ganesh Grains based in Kolkata. The account was won in a...
MUMBAI: Madison Digital has appointed Gaurang Menon as its national creative director. Gaurang will report to Vishal Chinchankar, chief digital officer and will be based in...
MUMBAI: Madison Media has appointed Shan Jain as its chief strategy officer. She will handle national responsibilities based in New Delhi. Madison Media & OOH partner...
MUMBAI: Uber, the ride-sharing app that is redefining urban mobility across the world, has unveiled its new brand campaign, with brand ambassador Virat Kohli. The baseline,...
MUMBAI: Two of India’s creative mentors, in a unique collaboration, have launched an integrated multi-disciplinary talent management firm called Do IT Talent Ventures. Darshana Bhalla and...
MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore)...
MUMBAI: The Advertising Club has unanimously elected the industry veteran Vikram Sakhuja (Group CEO – media and OOH, Madison Communications) as the president. Taking on the...
MUMBAI: Madison Media has announced that it has taken a controlling stake in Bengaluru-based performance marketing agency HiveMinds Innovative Market Solutions. HiveMinds, which has a staff...
MUMBAI: The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai, and Federation of Zoroastrian Anjumans of India have launched the “Jiyo Parsi”...
MUMBAI: The Grand Finale of the second season of ‘Media Ke Surtaj’ was held on Friday at Bungalow 9 in Mumbai. Organized by SPN’s music cluster...
GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club...
MUMBAI: Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters....
MUMBAI: Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters....
MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again. For the second year in succession,...
MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again. For the second year in succession,...
MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign. Platinum...
MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign. Platinum...
MUMBAI: Madison Communications’ outdoor arm Madison OOH has re-structured its senior management team, which will come into effect from 1 November, 2015. As a part...
MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue...
MUMBAI: Taking the edge of entertainment to a whole new level, FX has launched the 2015 television hit Empire on Indian television. To celebrate the launch of...
MUMBAI: In a highly competitive multi-agency pitch, Madison Media Plus has bagged the media AOR for e-commerce giant Snapdeal. Sources close to the development confirmed...
GOA: Lintas Group’s Linen Lintas won the grand prix at the Abby awards that were held at the 10th edition of Goafest. The agency won the...
