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Tag: Madison World

  • Madison Media Ultra to handle the traditional and digital media mandate for 88Guru.com

    Madison Media Ultra to handle the traditional and digital media mandate for 88Guru.com

    Mumbai: Madison World’s unit, Madison Media Ultra, on Monday, has been appointed to handle the traditional and digital media mandate for the client, including TV, print, and digital for 88Guru.com as the media agency of record (AOR).

    A Singapore-based, socially conscious organisation, 88tuition was founded with a mission to “empower every student to achieve full potential.” 88tuition incorporated the world’s best pedagogy into a highly scalable, technology-driven product which aims to provide students with a high-quality learning experience. The company is now set to launch in India under the brand name 88guru.com.

    Madison Media, India’s largest homegrown media agency, which started media operations in 1995, handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others.

    Speaking of the association with Madison, 88Guru director Vinod Gupta said, “We are excited to partner with the team at Madison as we attempt to transform the ed-tech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our rollout. Lastly, the chemistry with the team has been excellent, and we enjoy working with them.”

    Madison Media Ultra COO Jolene Fernandes Solanki added, “We are excited to partner with 88Guru, a Singapore-based edtech company. Education has radically changed its business model as a result of the pandemic. We, as a team, are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach.”

  • HiveMinds onboards Aayush Arora as vice president

    HiveMinds onboards Aayush Arora as vice president

    MUMBAI: Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as vice president of client success at Gurgaon.

    Arora is a digital marketing professional with over 10 years of experience across India & Canada. He has worked across agencies, Merkle Sokrati, Ad Global 360 and had also run his digital agency in the past. His latest stint before HiveMinds was with an Ed-tech major, Textbook.

    HiveMinds founder & CEO Jyothirmayee JT commented, “We’ve been fortunate to add many large clients from Delhi/NCR in our portfolio in the last one year. Aayush’s deep digital understanding along with his experience in managing clients over the years will help us in delighting our clients with innovation and account success.”

    Madison World chairman and managing director Sam Balsara said, “Delhi remains a key focus region for us. We’re reinstating our commitment to our clients by adding senior talent to drive digital growth and strategy. Following the recent return of Shobhit Gaur to Madison Digital in Delhi NCR, we are now adding Aayush to Hiveminds Delhi NCR to further strengthen our team capabilities in the region to exceed the demanding expectations of our growing client list.”

    The digital marketing company is headquartered in Bangalore with a team of 270 people spread across Bangalore, Mumbai and NCR.

    Commenting on his appointment Aayush Arora said, “I am thrilled to be joining HiveMinds. Jyothi’s passion for the business and industry is infectious and her ambitions got me excited. I look forward to learning further and building on my decade-long experience in the agency business.”

    He added, “I believe that my work on the brand side in the Ed-tech industry has given me the right perspective to now lead client success in NCR.”

    The Bengaluru-based full-service digital marketing company and consultancy manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar Cosmetics, ITC Dermafique, Titan Sonata Watches among others.

  • Shobhit Gaur joins Madison Digital as VP

    Shobhit Gaur joins Madison Digital as VP

    Mumbai: Madison World’s digital unit, Madison Digital, has announced the return of Shobhit Gaur as vice president. Gaur will report to Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.

    Gaur has over 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, social media, brand planning, digital strategy and analytics. He joins the agency after a brief stint with PHD. In addition to PHD, he has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom. He holds a bachelor’s degree in commerce from the Delhi University, a master’s degree in business administration from Sydenham Institute of Management, Mumbai and an IT diploma from National Institute of Information Technology (NIIT).

    Madison Digital & Madison Media Alpha CEO Vishal Chinchankar said, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

    Says Gaur on rejoining Madison, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

  • Madison Digital bags social media mandate for Glide Invest

    Madison Digital bags social media mandate for Glide Invest

    Mumbai: Madison World’s digital arm, Madison Digital, has won the social media mandate for Glide Invest, an online financial planning platform backed by Motilal Oswal Group. 

    The account was won after a multi-agency pitch involving several rounds of presentations. 

    Speaking about this association, Glide Invest founder and CEO Pratik Oswal commented, “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

    Madison Digital vice president Kosal Malladi commented, “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees strong outfit with capabilities in Branding, Performance & Creative solutions.

  • HiveMinds bags digital marketing mandate for Kuvera

    HiveMinds bags digital marketing mandate for Kuvera

    Mumbai: HiveMinds Innovative Market Solutions, a unit of Madison World has won the digital marketing mandate for the investment platform Kuvera.

    HiveMinds also manages digital marketing duties for brands including Dominos, Max Life Insurance, BigBasket, CoinSwitch Kuber and e-commerce mandates for brands like Crompton, PG, Nivea, Sugar Cosmetics, ITC Dermafique and Stanley Black & Decker.

    Trusted by 1.3 million+ investors with over Rs 34,000 crore in assets; Kuvera enables investments, loans and remittances. It offers online personal finance services and has pioneered goal-based, direct plan mutual fund investment for Indians. It uses technology to help users make smart decisions and navigate the nuances of personal finance.

    Speaking about this partnership, Kuvera founder and CEO Gaurav Rastogi said, “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

    On winning the mandate HiveMinds founder and CEO Jyothirmayee JT commented, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

  • Madison Media Ultra wins media mandate for Jyothy Labs

    Madison Media Ultra wins media mandate for Jyothy Labs

    Mumbai: Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

    Jyothy Labs is a well-established name in the FMCG category. As one of the leading brands in the household products industry renowned for its affordable products, national accessibility and exceptional packaging. Jyothy Labs operates several brands including Ujala, Pril, Maxo, Margo, EXO and Henko to name a few.

    Madison Media also handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others.

    Speaking of this collaboration, Jyothy Labs managing director Jyothy MR said, “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

    Madison Media Ultra COO Jolene Fernandes Solanki commented, “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison – ‘keeping consumers and technology at the center’ – will complement Jyothy Labs’ growth journey.”

  • Adland honchos break into a jig to celebrate GoaFest return

    Adland honchos break into a jig to celebrate GoaFest return

    Mumbai: With the countdown begun for the ‘biggest advertising festival’ in the country (to be held 5-7 May), the ad world cannot seem to contain its excitement. And from the looks of it, not even the industry’s top honchos could hold themselves back from a little jig in the office!

    Seen grooving to singer-rapper Badhshah’s “Jugnu” track to celebrate the much-looked-forward-to event’s comeback were Madison World chairman Sam Balsara, Publicis Groupe, South Asia CEO Anupriya Acharya, FCB Group India chairman and CEO Rohit Ohri, founder of Another Idea and chairman Goafest 2022 Jaideep Gandhi and Good Brands For A Healthy Life chairman Arvind Sharma.

    Watch them groove here:

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Goafest (@goafestlive)

     

    The Goafest now in its 15th year and hosted by the Advertising Agencies Association of India (AAAI) to facilitate the industry, is back this year after two long years of the pandemic. The ABBY Awards organised by The Advertising Club are also presented during the festival to showcase and toast the best in the business.

    This year, the Abbys have tied up with The One Show, a prestigious international award program in advertising, design and digital marketing.

  • Mia by Tanishq inks partnership deal with Bacardi NH7 Weekender

    Mia by Tanishq inks partnership deal with Bacardi NH7 Weekender

    Mumbai: Jewellery brand Mia by Tanishq has announced its partnership with music festival Bacardi NH7 Weekender for the event to be held on 26 March in Pune. The association was set up by Mates, the content unit of Madison World.

    Bacardi NH7 Weekender is an annual multi-city and multi-genre, music, and comedy festival held in India. Under this partnership, Mia by Tanishq will get a ‘Mia Lounge,’ an exclusive lounge that will provide festival-goers access to “innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations etc,” said the statement.  

    A virtual trial of Mia jewellery will be conducted in Pune using augmented reality. Mia will receive ten tickets for each city of Goa, Kolkata, Chandigarh, Chennai, Bangalore, Mumbai, Shillong/Guwahati and Delhi to distribute to their top spenders. Additionally, Mia by Tanishq will receive branding across all of Bacardi NH7 Weekender marketing communication platforms.

    “We are very happy to partner with MAates and Bacardi NH7 Weekender,” said Mia by Tanishq head of marketing Sampurna Rakshit. “We feel that this is a great property to reach out to the young, modern free-spirited Mia women. We plan to give them a taste of the Mia way of life through the uber-stylish on-ground lounge.”

    Mates is the entertainment specialist unit of Madison World that focuses on content marketing, celebrity management, film marketing, influencer associations, OTT collaborations, video production, and partnerships with gaming companies, platforms, and e-sports influencers.

    “We at Mates are delighted to enable the association of Mia by Tanishq and Bacardi NH7 Weekender,” said Mates head Kumar Siddharth. “Both brands that appeal to the free-living independent women of today. We have worked closely with the NH7 organizers to enhance the festival goers’ experience by providing them with a space where they can unwind and be themselves. Creating associations between brands and properties that have true synergy is the cornerstone of our strategic approach and we’re hoping this is the first of many such innovative collaborations.”

  • HiveMinds bags digital mandate for Max Life Insurance

    HiveMinds bags digital mandate for Max Life Insurance

    Mumbai: HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.

    “We are proud of winning this highly contested mandate,” stated HiveMinds founder and CEO Jyothrimayee J T. “There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

    As per the agreement, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, Taboola, Outbrain amongst others. This will in turn enable new customer acquisition for Max Life Insurance, said the statement.

    “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth,” said Max Life Insurance corporate VP (e-commerce and digital marketing) Aditya Satpute.

    “Max Life Insurance is one of those companies, that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing,” commented HiveMinds’ chief strategy officer Deepti Bhadauria.