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Tag: Madison Media

  • Ad Club releases Emvies shortlists

    Ad Club releases Emvies shortlists

    MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2014 edition of Emvies to be held on 17 September.

     

    Maxus tops with 27 shortlists followed by Madison Media and Lodestar UM which have 23 shortlists each, Mindshare has 19 in its kitty.

     

    The various categories for the awards include Best Media Strategy, Best Media Innovation, Best Media Research, Best Ongoing Media Campaign, Best Integrated Campaign, Young Emvie of the Year and Best Use of a Bollywood Celebrity in Media.

     

    The Advertising Club had received 650 entries. The new addition this year is that the Ad Club will not only award the agency, but the client as well. Thus, each entry will have two trophies.

     

    Click here for the entire list

  • Sudhir Puthran to handle west India ad sales for Kasturi channels

    Sudhir Puthran to handle west India ad sales for Kasturi channels

    MUMBAI: Kannada channels Kasturi and Kasturi News have got a new ad sales head for west India in Sudhir Puthran.

     

    Based in Mumbai, Puthran who joined the company nearly a month ago will handle the ad sales for both, the general entertainment channel and the News channel. He will report to Kasturi Media sales and marketing head Navaneeth CM.

     

    Prior to this, Puthran was DDB Mudra group head, where he was part of the decision making team for marketing and brand building. He was also involved in deciding marketing budget, creating annual marketing campaigns, conceptualising brand campaigns and establishing annual goals for marketing.

     

    He has also worked with MPG, TME, Dentsu India, Madison Media and Radio City. His mandate at Kasturi will be to increase revenue from the west by 50 per cent while heading a team of two.

     

    Kasturi, the GEC was launched in 2007 and headed by its managing director Anitha Kumaraswamy. She is the wife of HD Kumaraswamy, former chief minister of the state and son of former Prime Minister of India HD Deve Gowda. The News channel was launched in 2011.

     

    The GEC has shows such as Nagmani, Sai Baba, Nakara Bakara, Kamanabillu, Swara Madhurya, Divya Degula, Phata Phat, Reel Suddhi, Cini Club, Just Travel, Jeevan Mukhi, Bhanuvarada Baadoota, Nalapaka and Super Samsaara.

  • Madison Media still holds the digital mandate for Airtel brand and media

    Madison Media still holds the digital mandate for Airtel brand and media

    MUMBAI: Contrary to reports that appeared in the media yesterday, Madison Media continues to handle the digital mandate for Airtel brand and media. The agency however does not handle “search marketing” for airtel.in.

     

    Madison Media Group CEO Gautam Kiyawat in a statement says: “Digital is a very important element within Madison Media and our attempt has been to offer clients a holistic media strategy encompassing all media to achieve their brand’s business objectives”.

     

    Madison Media today works with many marquee clients in the digital space including Airtel, Mondelez/Cadbury, Marico, Levis, Budweiser, Asian Paints, BJP, Raymond, Yatra.com, Fiama diWills, and many other clients. The agency has a strong 60 member digital team most of them embedded in large teams that handle the media accounts of large marquee clients.

     

    Madison Media has won several awards in the digital and mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of Mobile. The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Har ek Friend Zarori Hai.  At the Emvies Awards held last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations – Lonely Maa.

     

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Mondelez/Cadbury, ITC, General Motors, Marico, McDonald’s, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino’s, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Dish TV, Times Television Network, Indian Oil, Cafe Coffee Day and many others.  The agency claims to have gross billings of over Rs 3000 crore.

  • MIB urges industry to buck up on implementing TV ratings

    MIB urges industry to buck up on implementing TV ratings

    NEW DELHI: There has been some hue and cry about the manner in which the Ministry of Information & Broadcasting (MIB) has apparently rushed to notify the latest policy guidelines for TV ratings. Following the notification, there have been fears that unless TAM goes to court and gets a stay order on the MIB’s guidelines, industry will most likely be without TV ratings for at least six to seven months. This is because Broadcast Audience Research Council (BARC) states that it will be ready to roll out its ratings only in the third or fourth quarter of 2014. 

     

    This has alarmed professionals such as Madison chairman Sam Balsara who has gone on record to state that the industry should plead with the Ministry to delay the implementation of the guidelines, and that the industry cannot do with a TV ratings-dark period. 

     

    MIB officials are pretty clear that this time it is for real. Says a senior Ministry official: “The entire TV ratings shouting match has been going on since 2007. Industry has been complaining that TAM’s methodology is flawed, and they have done nothing about it over the years. And the murmurings against it have been going on for more than a decade.” 

     

    He goes on to add, that MIB intervened only on the industry’s insistence and now the industry will have to drink its bitter dose of medicine, no matter what. 

     

    “We have given the industry and TAM enough time to rectify the situation and find an amicable authentic and reliable solution,” says another MIB official. “The Amit Mitra committee report indicated what needs to be done way back n 2010. Why wasn’t it followed and why were corrective steps not taken by TAM or the industry? TAM will have to follow the guidelines and register with us before 30 days are up, otherwise cease operating. We are not against individuals or companies; we are clear that a due process and the rules for TV ratings need to be followed so that transparency and credibility are associated with TV viewership ratings.” 

     

    In fact, another MIB official was quite critical of the industry-backed TV ratings body BARC too. 

     

    “It’s taken them three years to get here,” the senior official says. “First, BARC told us that the ratings will be up and running by June 2013, then they told us they would do so by March 2014, and now they are saying September or October 2014. This is simply not acceptable. We timed our rules and regulations based on the fact that BARC would be up by March 2014 and that industry would not have to be troubled by the absence of ratings.” 

     

    Another senior official appeals that the MIB cannot keep waiting forever for industry to get its act together. “The industry has been dragging its heels for a long time on the TV ratings issue. Now is the time for it to sprint to the finish line, and faster than ever before,” he says. The longer it takes to get its ratings going, the longer it will be without ratings.”

     

    The fact that TAM Media might challenge the Ministry’s notification in court has not disturbed the MIB at all. “If it goes to court, we will fight it tooth and nail,” says the MIB official. “Industry has to understand, the MIB means business. Let industry also be serious about its business.” 

     

    “It’s strange, isn’t it?” another official asks rhetorically with a smile on his face. “Industry complains when the ratings are there; they are complaining now that the ratings will not be there for some time. Let it realise that indeed there will be no ratings for a while and come up with a workable solution in their absence which works well for broadcasters, advertisers and agencies. The ball is in industry’s court now. ”

  • Grand Emvies goes to ibs; HUL wins Media Client of the Year

    Grand Emvies goes to ibs; HUL wins Media Client of the Year

    MUMBAI: The glittery and boisterous night of the 13th edition of the award ceremony saw ibs walking away with the Grand Emvie.

     Last year’s Grand Emvie was taken home by Madison Media Infinity for its Saffola life-saving Private Heart campaign.

    In the overall agency tally list, ibs scored 65 points with three gold awards and stood at the seventh position.

    The ibs team ecstatic on winning the Grand Emvie

    Before the announcement of the Best Media Client of the Year award (120 points), the room echoed with the chants of HUL, which went on to win the prestigious award. Cadbury India (now a unit of Mondelez) which was the winner last year, finished second this time with 85 points.

    The second position was bagged by Lodestar UM with 150 points which lost out to Mindshare by a tiny margin. The agency which came fifth last year, won five golds, seven silvers and one bronze last night.

    The COO of the agency Nandini Dias was ecstatic at winning the maximum golds and said, “When you miss by a really small margin one delves more on what didn’t happen than what happened. So, it took some shaking people up to get everyone in a happy mood, but now we are in a celebration mood.”

    HUL won the Media Client of the Year award for being innovative and taking chances

    The third time lucky in a row, Maxus, retained its third place for the third year with 120 points. It took home three golds, six silvers and three bronzes. “The win has been satisfactory on a standalone basis and domination of awards of in the digital space. That‘s the good part for a agency born in the digital age. However we felt we dint convert enough of our shortlists to awards as Maxus keep getting shortlisted the maximum and when it comes to awards, other agencies seem to convert better. We need to work harder on the packaging and presentation,” said Maxus managing director south Asia Ajit Varghese.

    The newest entrant to the Emvies, Ogilvy India, stood fourth with 85 points and won four golds, two silvers and one bronze. And, Madison Media Pinnacle, which came second, last year, finished in the fifth place with 85 points.

    The Emvies, which is organised by The Ad Club, recognises the breakthrough innovations in Indian media by the agencies and allows them to gauge how each of them compare against each other. The night ended with a high as everyone wished for a bigger and better fight next year.

  • Piramal Healthcare hands over media AOR to Madison Media Sigma

    Piramal Healthcare hands over media AOR to Madison Media Sigma

    MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty. The account was won in a multi agency pitch where other agencies like OMD and MPG also participated. The estimated size of the account is Rs 70 crore.

    Lodestar handled Piramal‘s account previously.

    On winning the account, Madison Media Sigma COO Vanita Keswani says, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship”.

    Piramal Healthcare has aggressive plans for OTC category and has recently launched skin creams under its Lacto Calamine brand name. The company also plans to launch several other brands as well in the healthcare space.

    Piramal Healthcare consumer products COO Kedar Rajadnye says, “Given our ambitious plans, we wanted to enhance our current capabilities in media strategy & buying front and hence looked out for partners who could create a higher value on this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset.”

    Madison Media has recently won a host of new businesses including Raymond, Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    With the media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others, the gross billing of Madison Media is about Rs 3000 crore.

  • Raymond selects Madison to handle its Rs 100 crore AOR biz

    Raymond selects Madison to handle its Rs 100 crore AOR biz

    MUMBAI: Textile, apparel and fashion retailer Raymond‘s tag line is “the complete man.” And it was looking for the complete media agency to look after its advertising spends. And it found that it in the Sam Balsara-founded Madison Media which will now be its agency of record (AOR), following a multi-agency pitch. Madison, which bills about Rs 3,000 crore on a gross level, will be responsible for the entire media mandate, including digital and out- of-home (OOH), for all Raymond group brands.

    The Raymond AOR including its branded apparel, denim, cosmetics and toiletries, engineering tools and hardware, auto components and prophylactics businesses is estimated to be worth about Rs 100 crore annually.

    Raymond director – marketing Mrinmoy Mukherjee said, “Raymond requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service and processes will help our brands scale newer heights of success.”

    Madison Media Group CEO Gautam Kiyawat added “We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands.”

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Epic TV, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves. This apart, it handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.

  • Madison Media is Maxx Mobiles’ media AoR

    Madison Media is Maxx Mobiles’ media AoR

    MUMBAI: Maxx Mobiles has appointed Madison Media as its media agency on record (AoR).

    The account will be serviced out of Madison Media Sigma in Mumbai.

    Madison Media Sigma COO Vanita Keswani said, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership”.

    Maxx Mobiles managing director Ajjay Agarawal added, “We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in Media, to be ideal choice and are sure they will add tremendous value in our efforts.”

    Madison Media has recently won a host of new businesses including McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    For record, Maxx Mobile is a provider of mobile handsets and accessories in India, that made its entry in the year 2004.

  • McCain Foods appoints Madison Media as its media AoR

    MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Madison Media as its new media Agency on Record (AoR).

    Madison Media will handle traditional media planning and buying for McCain along with the larger mandate on digital, display, social, video and mobile platforms.

    Madison Media group CEO Gautam Kiyawat said, “McCain as a brand has tremendous potential in the Indian market and I am excited to have them onboard as our client and we are confident of helping them achieve their rightful dominant share”.

    McCain Foods India MD Vikas Mittal said, “McCain brand is driving growth of frozen snacks in India. In pursuance, we have a line-up of new business strategies and accompanying communication initiatives. Today, we are looking at increasing our media presence across all touch points.”

    “We wanted to take on board an agency that complimented our brand communication strategies. We are happy to announce the appointment of ‘Madison Media’ and we look forward to create a more distinct market space for McCain,” McCain Foods India general manager-marketing Gunjan Pandey added.

  • Madison Media wins Magicbricks.com account

    MUMBAI: Madison Media has won the MagicBricks.com media account in a multi agency pitch.

    Madison Media‘s Delhi offices will handle the media planning and buying for MagicBricks.com.

    The brand is set to come up with a massive new campaign strategy shortly.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    Platinum Media CEO Basabdutta Chowdhury said, “We are delighted with this new win and confident to take MagicBricks.com to great heights and are looking forward to a long and mutually beneficial partnership”.

    MagicBricks.com business head Sudhir Pai said, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demand – a partner who shares our values and can understand our business and brands – providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”

    MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customised specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

    MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India‘s largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

    Madison Media Group is India‘s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Shriram Transport Finance, Levis, SpiceJet, Domino‘s, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media is about Rs 30 billion.