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Tag: Madison Media

  • Madison Media Plus appoints Anita Bose as COO

    Madison Media Plus appoints Anita Bose as COO

    MUMBAI: Madison Media Plus has appointed Anita Bose as chief operating officer. Bose will be responsible for driving the agency’s Delhi office.

     

    Madison Media and OOH group CEO Vikram Sakhuja said, “Today, business cycles have shortened, brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”

     

    “It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara, together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team – committed & united, driven by client & industry needs – known to provide services that set industry standards,” added Bose.

     

    Prior to joining Madison Media Plus, Bose spent 13 years at WPP and GroupM agencies like Mindshare as business director, Team LG and MEC North as general manager. She has also had stints with agencies like Starcom MediaVest, FCB Ulka and McCann Erickson.

     

  • Madison Media promotes Keswani as Sigma CEO and Banerjee as Infinity COO

    Madison Media promotes Keswani as Sigma CEO and Banerjee as Infinity COO

    MUMBAI: Madison Media has announced a few changes in its top management that start with the promotion of Madison Media Sigma COO Vanita Keswani to CEO of Madison Media Sigma. Further, current Pinnacle SVP Shekhar Bannerjee has been elevated to COO of Madison Media Infinity.

    Commenting on the new appointments, Madison Media & OOH, Group CEO, Vikram Sakhuja said, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserved and I wish them the best in their new challenges.”

    Keswani has been with Madison Media for the last 18 years and donned various key roles and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar, etc.

     

    Bannerjee joined Madison Media as a management trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico businesses of the Mumbai office.
     

    These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago, that gets the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.

  • Madison Media wins multiple accounts

    Madison Media wins multiple accounts

    MUMBAI: Over the last two months Madison Media has won multiple businesses, including Hamilton (comprising Milton and Treo brands); Piramal Realty as well as celebrity lifestyle company USPL (comprising Wrogn and Imara) in Mumbai.

     

    In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi based shoe company Aerobok with the brand Aqualite.

     

    Commenting on winning new accounts, Madison World chairman and managing director Sam Balsara said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch, based on our agency credentials.”

     

    In 2015, Madison Media Group has been on an account winning spree, having won a host of new businesses including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.

     

    With gross billing of Rs 3,750 crores, Madison Media Group in India handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, SnapDeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA and many others.

  • EMVIES 2015: Mindshare named agency of the year

    EMVIES 2015: Mindshare named agency of the year

    MUMBAI: The battle between siblings in EMVIES 2015 was as one sided as the match at Arthur Ashe Stadium where Serena Williams overpowered sister Venus rather easily. WPP’s media agencies Mindshare and Maxus both were neck in neck in the initial stages but eventually Mindshare won the agency of the year award with 30 metals (5 Gold, 8 Silver, 17 Bronze) and 240 points.

    At the end of the tally, Maxus was spotted at the third slot with 19 metals (6 Gold, 4 Silver, 9 Bronze) and 175 points. Sam Balsara’s Madison Media bagged the second spot with 21 metals (6 Gold, 6 Silver, 9 Bronze) and 195 points.

    With 4 Gold, 3 Silver and 1 Bronze in its kitty, Tata Sky won the client of the year award at EMVIES 2015. In the second spot stood, Procter and Gamble (P&G) with 4 Gold, 1 Silver and 3 Bronze statuettes, while Marico captured the third slot with 3 Gold, 2 Silver, and 3 Bronze metals.

  • Vikram Sakhuja joins Madison Media as group CEO & equity partner

    Vikram Sakhuja joins Madison Media as group CEO & equity partner

    MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company.

     

    An old hand at GroupM, Sakhuja was most recently global strategic development officer at the WPP agency. At Madison, he will be responsible for the media and OOH business of Madison World and will report to Balsara.

     

    The current Madison Media Group CEO Gautam Kiyawat has, for personal reasons, decided to relocate to Singapore.

     

    Balsara said, “I would like to place on record Gautam’s substantial contribution to Madison Media in the three years that he has been with us, especially in the area of growing our people and working as a team. I thank Gautam for his contribution and wish him all the best in his future endeavours.”

     

    On Sakhuja’s appointment, Balsara said, “I am delighted to have Vikram come on board and partner us in Madison. I know Vikram as a true blue professional, over the last 20 years, first as a client, then a media partner and finally as a formidable competitor.  I am confident that he will be able to contribute significantly to our clients’ business growth and success, by providing the right strategic direction, given his vast and rich experience.”

     

    Added Sakhuja, “I am truly excited at the prospect of returning home to India and in an entrepreneurial capacity. It is also a privilege to now partner a person who initiated me into media in my client days. Media has never been more exciting, and I look forward to further strengthening an already iconic agency brand.”

  • Madison Media wins Gold for Saffolalife World Heart Day campaign

    Madison Media wins Gold for Saffolalife World Heart Day campaign

    MUMBAI: Madison Media has proved its might by winning a Gold at the festival of Media Asia-Pacific Awards held in Singapore last week. The agency won a Gold for its innovation for Saffolalife World Heart Day under the category ‘Public Service Award’.

     

    To top it all, it also won a bronze for the same campaign under the category of ‘Best Launch Campaign’.

     

    Madison Media SVP Shekhar Banerjee said, “The media strategy not only delivered strong uplift in mind measures but we are proud to say that we saved lives. Over 24 corporate houses encouraged their employees to go for the test and over 1.35 lac individuals finally took cholesterol test.”

     

    For the record, World Heart Day (WHD), which falls on 29 September every year is a time when Saffolalife makes Indians wake up and take note of their heart health using disruptive media campaigns. With WHD falling on a weekday, the strategy was to influence the decision-makers of the organizations, to influence the decision-makers of the households into action and to get men to take a break from their busy life for their wives and take them for a free cholesterol test.

  • Madison Media bags media rights for Bandhan Bank

    Madison Media bags media rights for Bandhan Bank

    MUMBAI: Continuing its aggressive list of acquisitions in 2015, Madison Media has added one more account to the tally. The media agency has won the media mandate for the proposed Bandhan Bank in Kolkata.

     

    Bandhan Financial Services, a microfinance entity, was set up in 2001 to address the dual objective of poverty alleviation and women empowerment. Bandhan has been the talk of the banking and financing community having got an in-principle approval from the Reserve Bank of India to start its banking operations.  Currently, it operates in 22 Indian states through more than 2000 branches, run by 14,000 employees. It has a borrower base of 6.5 million. As a bank, it will have pan-India operations and meet the credit needs of different types of customers even as offering various savings products.

     

    Bandhan chairman and managing director C S Ghosh said, “As we embark on this new journey, we need to reach out to new consumer across Indian states and we are confident that Madison will help us achieve our objective.”

     

    “Bandhan’s accomplishments are truly remarkable and we are delighted to partner them in this exciting new phase in their life which will make them play an even more meaningful role in the Indian financial sector, changing lives of many millions,” added Madison World CMD Sam Balsara.

     

    Madison Media was in the news recently for handling the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election. It has recently won a host of new accounts like Viber, Lenskart, Amul Hosiery, Metro Cash & Carry, DHFL and Gaana.com.

  • ‘Fail often, fail fast’: Sam Balsara’s advice to the ad sector

    ‘Fail often, fail fast’: Sam Balsara’s advice to the ad sector

    MUMBAI: Madison Media on 20 February released its Advertising Outlook 2015 report.  While releasing the report, Madison World chairman Sam Balsara gave the advertisers five important pieces of advice to make the most of the busy, noisy media world. 

     

    Focus on effectiveness: The first peice of advice revolved around effectiveness and not just efficiency. Media, according to Balsara, wakes up the worst in everyone, when they hear the rates. Advertisers need to improve the brand health parameters, he said.

     

    Expermentation: This, for Balsara, is the real mantra. “The guiding mantra should be fail often, fail fast. We suffer from analysis paralysis,” he pointed out. 

     

    Media can move mountains: The recent experience with BJP and the aggressive spends of e-commerce on print advertising,  according to Balsara is a proof of the fact that media can move mountains. “Most brands do not take advantage of what media can offer,” he said adding that advertisers should concentrate on a few brands and then advertise it heavily using all possible media. 

     

    Prioritise markets: With limited budgets, one needs to prioritise the markets. “Spend and exposure should be more in priority one market, as compared to that in priority two or three markets,” he informed. 

     

    Greater involvement of corner rooms: As media spends are getting larger, media decisions, according to Balsara, are being largely taken by people at the lower level. “Greater involvement of corner room is needed to interact more with media agency leaders,” he concluded. 

  • Lodestar UM retains number two position at EMVIES 2014

    Lodestar UM retains number two position at EMVIES 2014

    MUMBAI: It was a night of celebration and awards. And at the centre of it was Maxus, which won nine gold, six silver and three bronze trophies at the EMVIES 2014.

     

    Maintaining the second position was Loadstar UM which bagged one gold and 13 silver trophies. On the win, Loadstar UM CEO Nandini Dias said, “It would have been nice to have been the media agency of the year, but many would say that I should be satisfied since we are way ahead of a lot of others. The good part is that no agency has had award winning work across so many diverse clients and categories.”

     

    “We have Coca Cola, Microsoft , Mahindra , Amul , Tata Motors, Johnson and Johnson, Kansai Nerolac . In addition we have won in categories which are the toughest that is ‘strategy and research’ and ’analytics’. Unfortunately in digital space despite being digital agency of the year in IAMAI, in Emvies barring one none of the work got short listed,” she added.

     

    This year saw 650 entries, of which 132 were shortlisted by 32 marketing and research professionals.  Maxus got the highest number of shortlists with 27 entries, followed by Madison Media and Lodestar UM which got 23 shortlists each and Mindshare with 19 entries.  

     

    The ‘Best Media Client of the Year’ was bagged by Hindustan Unilever Limited (HUL) and Tata Global Beverages with 100 points each. While Tata Global Beverages won four gold and two silver medals and HUL bagged three gold, five silver and one bronze medal.

     

    The fourth position for ‘Media Agency of the Year’ was jointly bagged by Madison Media Pinnacle and Madison Media Infinity with 70 points each, while PHD India stood at number five with 55 points.

     

    The evening also the felicitation of the ‘Young Emvie of the Year’ which was won by DDB Mudramax  chief youth marketer Samyak Chakrabarty for his Operation Black Dot, Clean and Clear, United Nations Young Changemakers Conclave and DDB Mudra Group Youth Report. As part of the prize, Chakrabarty has been given an all expense paid trip from Mumbai to Abu Dhabi as well as a free trip to Ferrari World.